William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Suite of six Moorcroft pottery dishes depicting Anemone and…

Suite of six Moorcroft pottery dishes depicting Anemone and Columbine Lily patterns including; vases, small pin dish, a small bowl and a trinket box, height 3 to 10 cm

Suite of six Moorcroft pottery dishes depicting 'Anemone' and…

Suite of six Moorcroft pottery dishes depicting 'Anemone' and 'Columbine Lily' patterns in various colours (9p) diameter 8 to 14 cm, 1 x graduated pair green Columbine Lily bowls, 1 x small green Columbine Lily pin dish, 1 x Passion fruit pin dish, 1 x…

Collection of seven Moorcroft pottery dishes including two pin…

Collection of seven Moorcroft pottery dishes including two pin dish, three small bowls and two medium bowls in different colours and patterns diameter 7.5 to 10.5 cm

A Moorcroft 'Finches' charger, the large shallow dish in…

Moorcroft 'Finches' Charger, Sally Tuffin Design, 1992, Purple Blue

A Moorcroft 'Finches' charger, the large shallow dish in 'Finches' pattern (des. Sally Tuffin, c1992) tube-line decorated with three birds, foliage and fruits in shades of purple upon a blue ground, with impressed Moorcroft stamp and other cyphers and…

Moorcroft 'Orchard' dish impressed mark to base, diameter 11.5…

Moorcroft 'Orchard' dish impressed mark to base, diameter 11.5 cm

Moorcroft 'Orchard' dish impressed mark & signed to base,…

Moorcroft 'Orchard' dish impressed mark & signed to base, diameter 11 cm

Moorcroft floral pattern dish with impressed and painted…

Moorcroft Floral Dish: Impressed & Painted Maker's Mark, 20cm x 9cm

Moorcroft floral pattern dish with impressed and painted maker's mark, 20 cm x 9 cm

Five Moorcroft pin trays, the five pin trays or dishes in…

Moorcroft Pin Tray Collection

Five Moorcroft pin trays, the five pin trays or dishes in different patterns including 'Trillium' (Nicola Slaney), 'Rose' (Sally Tuffin), 'Tembusu' (Sian Leeper), 'Gypsy' (Rachel Bishop) and 'Fruit Garden' (Nicola Slaney), each with impressed Moorcroft…

A group of Moorcroft ceramics including. Diamond shaped dish,…

Moorcroft Ceramics Set: Dish, Birds, Peaches, Vase

A group of Moorcroft ceramics including. Diamond shaped dish, length 14.5 cm, birds and peaches dish, length 20 cm and miniature vase, height 5.5 cm

A Moorcroft oval dish, Morello Cherries, for the Moorcroft…

Moorcroft Morello Cherries Oval Dish, 1995 Collectors Club

A Moorcroft oval dish, Morello Cherries, for the Moorcroft Collectors Club, 1995, numbered 408 and dated

A set of three Moorcroft dishes in green, blue and yellow,…

Colorful Moorcroft Dish Trio - 12cm Diameter

A set of three Moorcroft dishes in green, blue and yellow, diameter 12 cm

Four Moorcroft pin trays, the four pin trays or dishes in…

Moorcroft Pin Trays in Various Patterns

Four Moorcroft pin trays, the four pin trays or dishes in different patterns including Celtic Web, Coneflower, fairy rings, and an anniversary Centennial black, with impressed marks, signatures and other ciphers to the underside. Diameter 12 cm

Moorcroft dish 12 cm diameter, designer's monogram to base,…

Moorcroft Dish with Designer's Monogram, 2004

Moorcroft dish 12 cm diameter, designer's monogram to base, circa 2004, boxed

Moorcroft dish 12 cm diameter, designer's monogram to base,…

Moorcroft Designer Dish, Circa 2006

Moorcroft dish 12 cm diameter, designer's monogram to base, circa 2006

Moorcroft dish 12 cm diameter, designer's monogram to base,…

Moorcroft Designer Dish, 2006

Moorcroft dish 12 cm diameter, designer's monogram to base, circa 2006, boxed

Moorcroft dish 12 cm diameter, circa 2017

2017 Moorcroft Dish, 12 cm Diameter

Moorcroft dish 12 cm diameter, circa 2017

Moorcroft dish 11 x 7.5 cm

Moorcroft Dish: 11x7.5cm

Moorcroft dish 11 x 7.5 cm

A Moorcroft, England Clematis pin dish, flea bite to rim, wear…

Moorcroft Clematis Pin Dish, 10 cm Diameter

A Moorcroft, England Clematis pin dish, flea bite to rim, wear consistent with age & use, diameter 10 cm

A Rachel Bishop, Moorcroft, M.C.C, Errum lily detail pin dish,…

Rachel Bishop Moorcroft Pin Dish 2003

A Rachel Bishop, Moorcroft, M.C.C, Errum lily detail pin dish, 2003, signature to back, diameter 12 cm

An amphora small vase and a Moorcroft bowl, the small Art Deco…

Amphora Vase and Moorcroft Bowl Set

An amphora small vase and a Moorcroft bowl, the small Art Deco Imperial amphora vase (Czechoslovakia, c1920), baluster shape with vibrant enamel colours geometric design on cream speckled ground; stamped and numbered to underside; and a small Moorcroft…

Moorcroft: two pieces with different patterns on blue ground,…

Moorcroft Baluster Vase and Orchid Dish Set

Moorcroft: two pieces with different patterns on blue ground, comprising a baluster vase in the blue anemone pattern and a small dish in Orchid pattern, the vase with underglaze monogram and impressed marks, the dish with impressed marks, height of vase…

Moorcroft: two pieces in the Hibiscus pattern, a small dish and…

Moorcroft Hibiscus Dish and Box

Moorcroft: two pieces in the Hibiscus pattern, a small dish and a covered box, the dish with paper label to base and the box with impressed marks, diameter of bowl 12 cm

Moorcroft painted blossom dish decorated on dark blue ground,…

Moorcroft Blossom Dish on Dark Blue Ground

Moorcroft painted blossom dish decorated on dark blue ground, marked to base, diameter 12 cm

Two Walter Moorcroft dishes anemone and spring flower patterns…

Walter Moorcroft Anemone & Spring Flower Dishes (9cm)

Two Walter Moorcroft dishes anemone and spring flower patterns 9 cm dia's

A Moorcroft Flambe 'Orchid' pedestal dish, circa 1950s,…

Moorcroft Flambe Orchid Pedestal Dish

A Moorcroft Flambe 'Orchid' pedestal dish, circa 1950s, original pattern drawn by William Moorcroft in 1937, Tubelined orchid blooms and foliage in rich dark colours upon a modulating flambe ground, Moorcroft Royal warrant label for late Queen Mary…

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990…

Moorcroft Magnolia Vase and Queen's Choice Dish

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990 and 2000, a small waisted globular vase with shell pink tubelined magnolia blooms upon a cobalt ground, Moorcroft impressed mark, gold pen signature and date, and a richly decorated Queen's…

Moorcroft anemone dish factory marks to base, with paper label,…

Moorcroft Anemone Dish with Factory Marks and Label

Moorcroft anemone dish factory marks to base, with paper label, 18.5 cm diameter

Moorcroft green ground Hibiscus dish, diameter 26 cm

Moorcroft Hibiscus Dish, 26cm Diameter

Moorcroft green ground Hibiscus dish, diameter 26 cm

Moorcroft pansy design pin dish

Moorcroft Pansy Pin Dish

Moorcroft pansy design pin dish

William Moorcroft 'Pomegranate' dish diameter 18.5 cm

William Moorcroft Pomegranate Dish (18.5cm)

William Moorcroft 'Pomegranate' dish diameter 18.5 cm

Moorcroft spring pattern pin dish, of circular form with…

Moorcroft Floral Pin Dish with Cobalt Glaze

Moorcroft spring pattern pin dish, of circular form with inverted rim, the interior decorated with floral bouquet, in tones of red, yellow green and purple with exterior cobalt glaze, marks to base, diameter 11 cm

A William Moorcroft 'Pomegranate' dish, circa 1950, of…

Moorcroft Pomegranate Dish

A William Moorcroft 'Pomegranate' dish, circa 1950, of compressed form raised on a flared foot, having repeated pomegranate and blueberry motifs over the interior and exterior, signed Moorcroft to base. 7.5 cm high, 27 cm diameter. Approximately 1414 gms

Moorcroft shallow dish decorated in arum lily design, signed to…

Moorcroft Arum Lily Shallow Dish - Signed

Moorcroft shallow dish decorated in arum lily design, signed to base diameter 22 cm

Moorcroft dish, orchids pattern, oval, 2 cm high, 23 cm wide,…

Orchids Moorcroft Oval Dish

Moorcroft dish, orchids pattern, oval, 2 cm high, 23 cm wide, 15.5 cm deep

Moorcroft pin dish, of circular form, decorated with a central…

Moorcroft Hibiscus Pin Dish

Moorcroft pin dish, of circular form, decorated with a central hibiscus, in tones of yellow, purple and lavender on a green ground, diameter 11 cm

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929…

Moorcroft Pansy Vase and Anemone Pin Dish

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929 period, and 1996, latter as found, the baluster vase decorated in rich deep hues with tubelining and a deep, border of pansies and foliage upon an inky ground, impressed marks and facsimile…

Moorcroft dish magnolia pattern, 12 cm diameter

Moorcroft Magnolia Dish - 12cm Diameter

Moorcroft dish magnolia pattern, 12 cm diameter

Moorcroft flared rim dish, pomegranate pattern, 20.5 cm diameter

Moorcroft Pomegranate Flared Rim Dish, 20.5 cm

Moorcroft flared rim dish, pomegranate pattern, 20.5 cm diameter

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten…

Moorcroft 'Moonlit Blue' Dish with Pewter Base

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten pewter base and stamped Tudric, England

'Pomegranate' design large dish, by William Moorcroft, 25 cm…

William Moorcroft's Pomegranate Dish - 25cm Diameter

'Pomegranate' design large dish, by William Moorcroft, 25 cm diameter

Pin dish Moorcroft violets design, Sally Tuffin c.1987, 20 cm…

Moorcroft Violet Pin Dish by Sally Tuffin (1987)

Pin dish Moorcroft violets design, Sally Tuffin c.1987, 20 cm wide

Small dish, leaves and fruit, by William Moorcroft, 11 cm wide

Moorcroft's Leafy Fruit Dish

Small dish, leaves and fruit, by William Moorcroft, 11 cm wide

A Moorcroft dish in pomegranate pattern, 1918-1929 period, the…

Moorcroft Pomegranate Dish, 1918-1929

A Moorcroft dish in pomegranate pattern, 1918-1929 period, the low form dish with roll over edges, tube lined and decorated with a border of pomegranate fruits and leaves in richly muted plum, tangerine and dark purple colours upon an inky ground, with…

A Moorcroft dish in wisteria pattern, 1918-1929 period, the low…

Moorcroft Wisteria Dish, 1918-1929

A Moorcroft dish in wisteria pattern, 1918-1929 period, the low form dish with roll over edges, tube lined and decorated with a border in rich plum, purplish blue and lemon glazes upon an inky ground, with impressed Cobridge mark and painted signature…

Moorcroft Pottery dish, Columbine, designed by Walter Moorcroft,…

Walter Moorcroft Columbine Pottery Dish (1980)

Moorcroft Pottery dish, Columbine, designed by Walter Moorcroft, c1980. Impressed mark. 18.5 cm diameter

Two Moorcroft rectangular dishes- both anemone, designed by…

Pair of Moorcroft Anemone Rectangular Dishes

Two Moorcroft rectangular dishes- both anemone, designed by Walter Moorcroft, factory sticker and impressed mark to base, diameter 8 cm

Two Moorcroft rectangular dishes- both Hibiscus, designed by…

Walter Moorcroft Hibiscus Rectangular Dishes (Pair)

Two Moorcroft rectangular dishes- both Hibiscus, designed by Walter Moorcroft, factory sticker and impressed mark to base, width 20 cm

William Moorcroft pomegranate dish, with silver plate rim,…

Moorcroft Pomegranate Dish with Silver Rim, C1928-1949

William Moorcroft pomegranate dish, with silver plate rim, C1928-1949, impressed mark and green initials to base, diameter 11 cm small chip to bottom rim

Moorcroft flambe pin dish, decorated with poppy, in tones of…

Moorcroft Poppy Flambe Pin Dish

Moorcroft flambe pin dish, decorated with poppy, in tones of red and green, diameter 8 cm

Moorcroft small dish, Pansy pattern

Moorcroft Pansy Dish

Moorcroft small dish, Pansy pattern

Moorcroft 'Orchid' pattern dish on green ground, stamped…

Moorcroft Orchid Dish

Moorcroft 'Orchid' pattern dish on green ground, stamped 'Moorcroft, Made In England', and with paper label 'By Appointment, W. Moorcroft, Potters To Late Queen Mary', 12 cm diameter

Moorcroft Sally Tuffin finch bird dish impressed to base,…

Moorcroft Finch Bird Dish, 12cm Diameter

Moorcroft Sally Tuffin finch bird dish impressed to base, diameter 12 cm

A William Moorcroft vase for Liberty of London & two dishes in…

Moorcroft Vase & Dishes for Liberty, c. 1920

A William Moorcroft vase for Liberty of London & two dishes in powder blue vase, c 1920, impressed marks to base & back stamp [3], height 23 cm, Dia

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925,…

Rare William Moorcroft 'Moonlit Blue' Dish

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925, impressed mark and blue initials to base, diameter 13 cm

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.…

Moorcroft Pottery Set with Magnolia Design

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.Magnolia vase, height 10.5 cm iii.Magnolia pin dish diameter 12 cm

Moorcroft Pottery, 3pcs i.anemone lidded ginger jar, height 10.…

Moorcroft Pottery: Anemone, Pansy, and Pin Dish

Moorcroft Pottery, 3pcs i.anemone lidded ginger jar, height 10.8 cm ii.Pansy vase, height 9.2 cm iii.anemone pin dish diameter 12 cm

A Moorcroft Hibiscus pin dish, blue overglaze with a red…

Blue Moorcroft Hibiscus Pin Dish with Red Flower

A Moorcroft Hibiscus pin dish, blue overglaze with a red hibiscus flower, label to base, diameter 12 cm

Moorcroft c.2002 plate and two boxed dishes Inglewood, Oberon…

Moorcroft Plate and Dishes Set

Moorcroft c.2002 plate and two boxed dishes Inglewood, Oberon and Hartring patterns 26 cm, 12 cm x2 dias

Moorcroft 'Bramble' 4 inch dish, signed to base

Signed Moorcroft 'Bramble' 4" Dish

Moorcroft 'Bramble' 4 inch dish, signed to base

Moorcroft 'Sweet Pea' 4 inch dish, signed to base

Moorcroft Sweet Pea 4" Signed Dish

Moorcroft 'Sweet Pea' 4 inch dish, signed to base

Moorcroft 'Anenome' 4 inch dish, signed to base

Signed Moorcroft Anenome 4" Dish

Moorcroft 'Anenome' 4 inch dish, signed to base

William Moorcroft 'Fruit & Berries' small dish, on blue ground,…

Moorcroft Fruit & Berries Small Dish

William Moorcroft 'Fruit & Berries' small dish, on blue ground, signed to base. Diameter 11 cm

A Moorcroft 'Pansy' pin dish, cira mid-1990s, polychrome panies…

Moorcroft Pansy Pin Dish by Rachel Bishop

A Moorcroft 'Pansy' pin dish, cira mid-1990s, polychrome panies on a burgundy background,designed by Rachel Bishop, diameter 20 cm

Moorcroft pin dish, decorated with central Hibiscus in tones of…

Hibiscus Moorcroft Pin Dish, 12cm Diameter

Moorcroft pin dish, decorated with central Hibiscus in tones of apricot on a dark green ground, diameter 12 cm

Good Moorcroft flambe stem dish, of circular form, with raised…

Moorcroft Flambe Stem Dish, Floral Motif, 11cm Diameter

Good Moorcroft flambe stem dish, of circular form, with raised sides, decorated with central trailed floral motif, in tones of purple red and green on a deep red ground, diameter 11 cm

A modern Moorcroft circular shallow dish, decorated with…

Peacock Feather Moorcroft Dish (26cm)

A modern Moorcroft circular shallow dish, decorated with peacock feathers. Printed and impressed marks. Diameter 26 cm

Florian Ware MacIntyre cornflower butter dish, 1900, with…

Florian Ware Cornflower Butter Dish

Florian Ware MacIntyre cornflower butter dish, 1900, with plated lid and stand., signed in monogram 'WM' stamped 'Florain Ware Jas Macintyre Co Ltd Burslem England. RdNo 326471', height (including stand) 14 cm, diameter 13.5 cm, weight 598g

Three Moorcroft items. Orchid pin dish; Fresia dish; and…

Moorcroft Orchid, Fresia, and Clematis Collection

Three Moorcroft items. Orchid pin dish; Fresia dish; and Clematis plate. Diameter .12 cm, (largest)

A William Moorcroft pomegranate pattern dish and vase, circa…

1935 Moorcroft Pomegranate Dish and Vase

A William Moorcroft pomegranate pattern dish and vase, circa 1935, the vase 17 cm high

A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Moorcroft Wattle Dish, 11.5 cm Diameter

A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Moorcroft, pair of 'Wattle' oval dishes, circa 1990, designed…

Moorcroft 'Wattle' Oval Dishes by Sally Tuffin (1990)

Moorcroft, pair of 'Wattle' oval dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 23 cm across

Moorcroft, 'Wattle' candlestick and pair of dishes, circa 1990,…

Moorcroft Wattle Candlestick and Dishes Set

Moorcroft, 'Wattle' candlestick and pair of dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 20.5 cm high and 11.5 cm diameter

Moorcroft, 'Australian Flowers' dish, 2000, impresed and…

Moorcroft Australian Flowers Dish

Moorcroft, 'Australian Flowers' dish, 2000, impresed and inscribed Moorcroft, Made in England, Stoke on Trent, Wm, 2001, 11.5 cm diameter

William Moorcroft, a Waratah dish, circa 1930, stamped and…

Moorcroft Waratah Dish, 1930

William Moorcroft, a Waratah dish, circa 1930, stamped and inscribed: Moorcroft, Made in England, W. Moorcroft, Potter to HM The Queen, 11 cm diameter

Two Moorcroft items. Including posy vase; & pin dish, height 11…

Moorcroft Posy Vase and Pin Dish Set

Two Moorcroft items. Including posy vase; & pin dish, height 11 cm (vase)

Moorcroft floral dish with cover signed William Moorcroft

Signed Moorcroft Floral Dish with Cover

Moorcroft floral dish with cover signed William Moorcroft

Moorcroft anemone dish factory marks to base, 12 cm diameter

Moorcroft Anemone Dish with Factory Mark - 12cm Diameter

Moorcroft anemone dish factory marks to base, 12 cm diameter

Moorcroft 'Orchard' dish, diameter 11 cm approx

Moorcroft Orchard Dish - 11cm Diameter

Moorcroft 'Orchard' dish, diameter 11 cm approx

A Moorcroft pin dish. Length 20 cm

Moorcroft Pin Dish - 20cm Length

A Moorcroft pin dish. Length 20 cm

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Moorcroft Anemone Dish with Box

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Small Moorcroft 'butterflies' dish D12 cm approx

Mini Moorcroft Butterflies Dish

Small Moorcroft 'butterflies' dish D12 cm approx

Moorcroft 'Pukeko' pottery dish, by Emma Bossons, depth 22 cm

Emma Bossons Moorcroft 'Pukeko' Pottery Dish, 22cm Depth

Moorcroft 'Pukeko' pottery dish, by Emma Bossons, depth 22 cm

Two various Moorcroft pin dishes. Pink floral decoration on…

Moorcroft Pin Dishes with Pink Floral Decoration

Two various Moorcroft pin dishes. Pink floral decoration on blue ground to each, each with original sticker attached. Diameter 7.5 cm & diameter 11.5 cm

Walter Moorcroft dish. Floral on blue ground. Signed to base.…

Moorcroft Floral Dish, Blue Ground, Signed (10 words)

Walter Moorcroft dish. Floral on blue ground. Signed to base. Diameter 22 cm

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.…

William Moorcroft Anemone Shallow Dish (18.5 cm)

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.5 cm

Moorcroft 'Dawn' dish showing a landscape in blue tones,…

Blue Landscape Dish by Moorcroft

Moorcroft 'Dawn' dish showing a landscape in blue tones, impressed stamp to the base. Condition good, small stain, minor age related wear. Diameter 11 cm

W. Moorcroft flambe small dish

Flambe Small Dish by W. Moorcroft

W. Moorcroft flambe small dish

Moorcroft small dish

Moorcroft Mini Dish

Moorcroft small dish

A Moorcroft Trout design small dish. Designer Philip Gibson. 15…

Moorcroft Trout Small Dish by Philip Gibson

A Moorcroft Trout design small dish. Designer Philip Gibson. 15 cm in diameter

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm…

Moorcroft Blue Anenome Dish with Lid, Initial DH

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm high 13 cm wide

A Moorcroft Columbine design dish. Designed by Walter Moorcroft…

Moorcroft Columbine Dish by Walter Moorcroft (1980)

A Moorcroft Columbine design dish. Designed by Walter Moorcroft 1980. 12 cm diameter

A Moorcroft floral dish. Diameter 18 cm

A Moorcroft floral dish. Diameter 18 cm

Rare Moorcroft Moonlit blue dish 13 cm across

Moorcroft Moonlit Blue Dish (13cm)

Rare Moorcroft Moonlit blue dish 13 cm across

Moorcroft open Pomegranate dish signed Walter Moorcroft, 22 cm…

Signed Moorcroft Pomegranate Dish, 22cm Diameter

Moorcroft open Pomegranate dish signed Walter Moorcroft, 22 cm diameter approx

Moorcroft clematis pin dish

Moorcroft Clematis Pin Dish

Moorcroft clematis pin dish

A Moorcroft shallow dish, decorated with orchids on a graduated…

Moorcroft Orchid Shallow Dish

A Moorcroft shallow dish, decorated with orchids on a graduated madder-blue ground, printed factory marks and initials to the back. Diameter 21.5 cm