William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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William Moorcroft, a Waratah dish, circa 1930, stamped and…

Moorcroft Waratah Dish, 1930

William Moorcroft, a Waratah dish, circa 1930, stamped and inscribed: Moorcroft, Made in England, W. Moorcroft, Potter to HM The Queen, 11 cm diameter

Moorcroft two-handled dish., c. 1920. Signed. Blue background,…

Moorcroft Forget-Me-Not Dish

Moorcroft two-handled dish., c. 1920. Signed. Blue background, forget-me-not flowers. 'Moorcroft Burslem 20 C'. D. 19 cm

A William Moorcroft 'Pomegranate' dish, circa 1950, of…

Moorcroft Pomegranate Dish

A William Moorcroft 'Pomegranate' dish, circa 1950, of compressed form raised on a flared foot, having repeated pomegranate and blueberry motifs over the interior and exterior, signed Moorcroft to base. 7.5 cm high, 27 cm diameter. Approximately 1414 gms

Florian Ware MacIntyre cornflower butter dish, 1900, with…

Florian Ware Cornflower Butter Dish

Florian Ware MacIntyre cornflower butter dish, 1900, with plated lid and stand., signed in monogram 'WM' stamped 'Florain Ware Jas Macintyre Co Ltd Burslem England. RdNo 326471', height (including stand) 14 cm, diameter 13.5 cm, weight 598g

A William Moorcroft pomegranate pattern dish and vase, circa…

1935 Moorcroft Pomegranate Dish and Vase

A William Moorcroft pomegranate pattern dish and vase, circa 1935, the vase 17 cm high

'Pomegranate' design large dish, by William Moorcroft, 25 cm…

William Moorcroft's Pomegranate Dish - 25cm Diameter

'Pomegranate' design large dish, by William Moorcroft, 25 cm diameter

Rare Moorcroft Moonlit blue dish 13 cm across

Moorcroft Moonlit Blue Dish (13cm)

Rare Moorcroft Moonlit blue dish 13 cm across

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten…

Moorcroft 'Moonlit Blue' Dish with Pewter Base

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten pewter base and stamped Tudric, England

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925,…

Rare William Moorcroft 'Moonlit Blue' Dish

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925, impressed mark and blue initials to base, diameter 13 cm

William Moorcroft Pansy pin dish C.1914

Moorcroft Pansy Pin Dish, 1914

William Moorcroft Pansy pin dish C.1914

William Moorcroft pomegranate dish. On blue ground. Diameter 18.…

Moorcroft Pomegranate Dish on Blue Ground

William Moorcroft pomegranate dish. On blue ground. Diameter 18.5 cm

William Moorcroft Pansy Ptn dish. Diameter 18 cm

Moorcroft Pansy Dish - 18 cm Diameter

William Moorcroft Pansy Ptn dish. Diameter 18 cm

Moorcroft open Pomegranate dish signed Walter Moorcroft, 22 cm…

Signed Moorcroft Pomegranate Dish, 22cm Diameter

Moorcroft open Pomegranate dish signed Walter Moorcroft, 22 cm diameter approx

Pair of Moorcroft wisteria grapefruit dishes with initials to…

Moorcroft Wisteria Grapefruit Dishes with Initials - Pair

Pair of Moorcroft wisteria grapefruit dishes with initials to base, 12 cm diameter, 6.6 cm high

Moorcroft: two pieces with different patterns on blue ground,…

Moorcroft Baluster Vase and Orchid Dish Set

Moorcroft: two pieces with different patterns on blue ground, comprising a baluster vase in the blue anemone pattern and a small dish in Orchid pattern, the vase with underglaze monogram and impressed marks, the dish with impressed marks, height of vase…

William Moorcroft, lidded jar 'Hibiscus' pattern green glaze…

Moorcroft Hibiscus Jar Set

William Moorcroft, lidded jar 'Hibiscus' pattern green glaze with raised coral coloured flowers and leaves, retains paper decal label, together with matching dish and small vase, impressed factory marks to base, signed 'WM' (3). Height 19 cm. Diameter of…

Moorcroft 'Dawn' dish showing a landscape in blue tones,…

Blue Landscape Dish by Moorcroft

Moorcroft 'Dawn' dish showing a landscape in blue tones, impressed stamp to the base. Condition good, small stain, minor age related wear. Diameter 11 cm

A William Moorcroft vase for Liberty of London & two dishes in…

Moorcroft Vase & Dishes for Liberty, c. 1920

A William Moorcroft vase for Liberty of London & two dishes in powder blue vase, c 1920, impressed marks to base & back stamp [3], height 23 cm, Dia

A Moorcroft 'Finches' charger, the large shallow dish in…

Moorcroft 'Finches' Charger, Sally Tuffin Design, 1992, Purple Blue

A Moorcroft 'Finches' charger, the large shallow dish in 'Finches' pattern (des. Sally Tuffin, c1992) tube-line decorated with three birds, foliage and fruits in shades of purple upon a blue ground, with impressed Moorcroft stamp and other cyphers and…

William Moorcroft 'Pomegranate' dish diameter 18.5 cm

William Moorcroft Pomegranate Dish (18.5cm)

William Moorcroft 'Pomegranate' dish diameter 18.5 cm

A Moorcroft dish, pansy pattern. Diameter 22 cm

Moorcroft Pansy Dish - 22 cm Diameter

A Moorcroft dish, pansy pattern. Diameter 22 cm

Moorcroft: two pieces in the Hibiscus pattern, a small dish and…

Moorcroft Hibiscus Dish and Box

Moorcroft: two pieces in the Hibiscus pattern, a small dish and a covered box, the dish with paper label to base and the box with impressed marks, diameter of bowl 12 cm

A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from…

Moorcroft Hibiscus Pot & Dish Set

A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from a 1950s design, an ovoid pot with continuous tubelined maroon and lemon hued hibiscus flowers to the body upon a bright mid and Prussian blue ground; the dish conforming; with impressed marks…

Moorcroft Pottery, 3pcs i.anemone lidded ginger jar, height 10.…

Moorcroft Pottery: Anemone, Pansy, and Pin Dish

Moorcroft Pottery, 3pcs i.anemone lidded ginger jar, height 10.8 cm ii.Pansy vase, height 9.2 cm iii.anemone pin dish diameter 12 cm

Suite of six Moorcroft pottery dishes depicting Anemone and…

Suite of six Moorcroft pottery dishes depicting Anemone and Columbine Lily patterns including; vases, small pin dish, a small bowl and a trinket box, height 3 to 10 cm

Suite of six Moorcroft pottery dishes depicting 'Anemone' and…

Suite of six Moorcroft pottery dishes depicting 'Anemone' and 'Columbine Lily' patterns in various colours (9p) diameter 8 to 14 cm, 1 x graduated pair green Columbine Lily bowls, 1 x small green Columbine Lily pin dish, 1 x Passion fruit pin dish, 1 x…

Moorcroft flared rim dish, pomegranate pattern, 20.5 cm diameter

Moorcroft Pomegranate Flared Rim Dish, 20.5 cm

Moorcroft flared rim dish, pomegranate pattern, 20.5 cm diameter

Moorcroft, pair of 'Wattle' oval dishes, circa 1990, designed…

Moorcroft 'Wattle' Oval Dishes by Sally Tuffin (1990)

Moorcroft, pair of 'Wattle' oval dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 23 cm across

A Moorcroft oval dish, Morello Cherries, for the Moorcroft…

Moorcroft Morello Cherries Oval Dish, 1995 Collectors Club

A Moorcroft oval dish, Morello Cherries, for the Moorcroft Collectors Club, 1995, numbered 408 and dated

Moorcroft, 'Wattle' candlestick and pair of dishes, circa 1990,…

Moorcroft Wattle Candlestick and Dishes Set

Moorcroft, 'Wattle' candlestick and pair of dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 20.5 cm high and 11.5 cm diameter

Collection of seven Moorcroft pottery dishes including two pin…

Collection of seven Moorcroft pottery dishes including two pin dish, three small bowls and two medium bowls in different colours and patterns diameter 7.5 to 10.5 cm

Moorcroft 'Pukeko' pottery dish, by Emma Bossons, depth 22 cm

Emma Bossons Moorcroft 'Pukeko' Pottery Dish, 22cm Depth

Moorcroft 'Pukeko' pottery dish, by Emma Bossons, depth 22 cm

Moorcroft floral pattern dish with impressed and painted…

Moorcroft Floral Dish: Impressed & Painted Maker's Mark, 20cm x 9cm

Moorcroft floral pattern dish with impressed and painted maker's mark, 20 cm x 9 cm

Moorcroft shallow dish decorated in arum lily design, signed to…

Moorcroft Arum Lily Shallow Dish - Signed

Moorcroft shallow dish decorated in arum lily design, signed to base diameter 22 cm

Moorcroft floral dish with cover signed William Moorcroft

Signed Moorcroft Floral Dish with Cover

Moorcroft floral dish with cover signed William Moorcroft

A Moorcroft shallow dish, decorated with orchids on a graduated…

Moorcroft Orchid Shallow Dish

A Moorcroft shallow dish, decorated with orchids on a graduated madder-blue ground, printed factory marks and initials to the back. Diameter 21.5 cm

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm…

Moorcroft Blue Anenome Dish with Lid, Initial DH

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm high 13 cm wide

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.…

Moorcroft Pottery Set with Magnolia Design

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.Magnolia vase, height 10.5 cm iii.Magnolia pin dish diameter 12 cm

Four Moorcroft pin trays, the four pin trays or dishes in…

Moorcroft Pin Trays in Various Patterns

Four Moorcroft pin trays, the four pin trays or dishes in different patterns including Celtic Web, Coneflower, fairy rings, and an anniversary Centennial black, with impressed marks, signatures and other ciphers to the underside. Diameter 12 cm

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.…

William Moorcroft Anemone Shallow Dish (18.5 cm)

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.5 cm

A Moorcroft floral dish. Diameter 18 cm

A Moorcroft floral dish. Diameter 18 cm

Moorcroft green ground Hibiscus dish, diameter 26 cm

Moorcroft Hibiscus Dish, 26cm Diameter

Moorcroft green ground Hibiscus dish, diameter 26 cm

A Moorcroft dish in pomegranate pattern, 1918-1929 period, the…

Moorcroft Pomegranate Dish, 1918-1929

A Moorcroft dish in pomegranate pattern, 1918-1929 period, the low form dish with roll over edges, tube lined and decorated with a border of pomegranate fruits and leaves in richly muted plum, tangerine and dark purple colours upon an inky ground, with…

A Moorcroft dish in wisteria pattern, 1918-1929 period, the low…

Moorcroft Wisteria Dish, 1918-1929

A Moorcroft dish in wisteria pattern, 1918-1929 period, the low form dish with roll over edges, tube lined and decorated with a border in rich plum, purplish blue and lemon glazes upon an inky ground, with impressed Cobridge mark and painted signature…

Three Moorcroft items. Orchid pin dish; Fresia dish; and…

Moorcroft Orchid, Fresia, and Clematis Collection

Three Moorcroft items. Orchid pin dish; Fresia dish; and Clematis plate. Diameter .12 cm, (largest)

A Moorcroft Trout design small dish. Designer Philip Gibson. 15…

Moorcroft Trout Small Dish by Philip Gibson

A Moorcroft Trout design small dish. Designer Philip Gibson. 15 cm in diameter

Moorcroft lidded trinket dish

Moorcroft Lidded Trinket Dish

Moorcroft lidded trinket dish

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990…

Moorcroft Magnolia Vase and Queen's Choice Dish

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990 and 2000, a small waisted globular vase with shell pink tubelined magnolia blooms upon a cobalt ground, Moorcroft impressed mark, gold pen signature and date, and a richly decorated Queen's…

Good Moorcroft flambe stem dish, of circular form, with raised…

Moorcroft Flambe Stem Dish, Floral Motif, 11cm Diameter

Good Moorcroft flambe stem dish, of circular form, with raised sides, decorated with central trailed floral motif, in tones of purple red and green on a deep red ground, diameter 11 cm

Walter Moorcroft dish. Floral on blue ground. Signed to base.…

Moorcroft Floral Dish, Blue Ground, Signed (10 words)

Walter Moorcroft dish. Floral on blue ground. Signed to base. Diameter 22 cm

Moorcroft anemone dish factory marks to base, with paper label,…

Moorcroft Anemone Dish with Factory Marks and Label

Moorcroft anemone dish factory marks to base, with paper label, 18.5 cm diameter

Two Moorcroft items. Including posy vase; & pin dish, height 11…

Moorcroft Posy Vase and Pin Dish Set

Two Moorcroft items. Including posy vase; & pin dish, height 11 cm (vase)

Moorcroft dish 12 cm diameter, circa 2017

2017 Moorcroft Dish, 12 cm Diameter

Moorcroft dish 12 cm diameter, circa 2017

A Moorcroft Flambe 'Orchid' pedestal dish, circa 1950s,…

Moorcroft Flambe Orchid Pedestal Dish

A Moorcroft Flambe 'Orchid' pedestal dish, circa 1950s, original pattern drawn by William Moorcroft in 1937, Tubelined orchid blooms and foliage in rich dark colours upon a modulating flambe ground, Moorcroft Royal warrant label for late Queen Mary…

Two various Moorcroft pin dishes. Pink floral decoration on…

Moorcroft Pin Dishes with Pink Floral Decoration

Two various Moorcroft pin dishes. Pink floral decoration on blue ground to each, each with original sticker attached. Diameter 7.5 cm & diameter 11.5 cm

Moorcroft pomegranate pin dish. Blue ground. Printed mark to…

Blue Moorcroft Pomegranate Pin Dish, 12cm Diameter

Moorcroft pomegranate pin dish. Blue ground. Printed mark to base. Diameter 12 cm

Moorcroft painted blossom dish decorated on dark blue ground,…

Moorcroft Blossom Dish on Dark Blue Ground

Moorcroft painted blossom dish decorated on dark blue ground, marked to base, diameter 12 cm

Two Moorcroft rectangular dishes- both Hibiscus, designed by…

Walter Moorcroft Hibiscus Rectangular Dishes (Pair)

Two Moorcroft rectangular dishes- both Hibiscus, designed by Walter Moorcroft, factory sticker and impressed mark to base, width 20 cm

A set of three Moorcroft dishes in green, blue and yellow,…

Colorful Moorcroft Dish Trio - 12cm Diameter

A set of three Moorcroft dishes in green, blue and yellow, diameter 12 cm

Moorcroft blue Hibiscus dish, 4.5'

Moorcroft Blue Hibiscus Dish - 4.5"

Moorcroft blue Hibiscus dish, 4.5'

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929…

Moorcroft Pansy Vase and Anemone Pin Dish

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929 period, and 1996, latter as found, the baluster vase decorated in rich deep hues with tubelining and a deep, border of pansies and foliage upon an inky ground, impressed marks and facsimile…

Moorcroft dish, orchids pattern, oval, 2 cm high, 23 cm wide,…

Orchids Moorcroft Oval Dish

Moorcroft dish, orchids pattern, oval, 2 cm high, 23 cm wide, 15.5 cm deep

A modern Moorcroft circular shallow dish, decorated with…

Peacock Feather Moorcroft Dish (26cm)

A modern Moorcroft circular shallow dish, decorated with peacock feathers. Printed and impressed marks. Diameter 26 cm

A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Moorcroft Wattle Dish, 11.5 cm Diameter

A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Five Moorcroft pin trays, the five pin trays or dishes in…

Moorcroft Pin Tray Collection

Five Moorcroft pin trays, the five pin trays or dishes in different patterns including 'Trillium' (Nicola Slaney), 'Rose' (Sally Tuffin), 'Tembusu' (Sian Leeper), 'Gypsy' (Rachel Bishop) and 'Fruit Garden' (Nicola Slaney), each with impressed Moorcroft…

Moorcroft trefoil small dish, label

Moorcroft Trefoil Dish with Label

Moorcroft trefoil small dish, label

A Moorcroft Columbine design dish. Designed by Walter Moorcroft…

Moorcroft Columbine Dish by Walter Moorcroft (1980)

A Moorcroft Columbine design dish. Designed by Walter Moorcroft 1980. 12 cm diameter

Moorcroft Leicester pin dish. Designed by Sally Tuffin, 1995.…

Sally Tuffin Moorcroft Leicester Pin Dish

Moorcroft Leicester pin dish. Designed by Sally Tuffin, 1995. Diameter 12 cm

Moorcroft violet pin dish. On blue ground. Printed mark to base.…

Moorcroft Violet Pin Dish on Blue Ground

Moorcroft violet pin dish. On blue ground. Printed mark to base. Diameter 12 cm

A Moorcroft pin dish. Length 20 cm

Moorcroft Pin Dish - 20cm Length

A Moorcroft pin dish. Length 20 cm

Moorcroft 'Orchard' dish, diameter 11 cm approx

Moorcroft Orchard Dish - 11cm Diameter

Moorcroft 'Orchard' dish, diameter 11 cm approx

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Moorcroft Anemone Dish with Box

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Small Moorcroft 'butterflies' dish D12 cm approx

Mini Moorcroft Butterflies Dish

Small Moorcroft 'butterflies' dish D12 cm approx

Moorcroft a vase and pin dish

Moorcroft Vase and Pin Dish Set

Moorcroft a vase and pin dish

A Moorcroft 'Pansy' pin dish, cira mid-1990s, polychrome panies…

Moorcroft Pansy Pin Dish by Rachel Bishop

A Moorcroft 'Pansy' pin dish, cira mid-1990s, polychrome panies on a burgundy background,designed by Rachel Bishop, diameter 20 cm

Moorcroft clematis pin dish

Moorcroft Clematis Pin Dish

Moorcroft clematis pin dish

A small Moorcroft Clematis dish on blue ground

Blue Moorcroft Clematis Dish

A small Moorcroft Clematis dish on blue ground

Moorcroft 'Orchard' dish impressed mark to base, diameter 11.5…

Moorcroft 'Orchard' dish impressed mark to base, diameter 11.5 cm

Moorcroft 'Orchard' dish impressed mark & signed to base,…

Moorcroft 'Orchard' dish impressed mark & signed to base, diameter 11 cm

William Moorcroft pomegranate dish, with silver plate rim,…

Moorcroft Pomegranate Dish with Silver Rim, C1928-1949

William Moorcroft pomegranate dish, with silver plate rim, C1928-1949, impressed mark and green initials to base, diameter 11 cm small chip to bottom rim

William Moorcroft 'Fruit & Berries' small dish, on blue ground,…

Moorcroft Fruit & Berries Small Dish

William Moorcroft 'Fruit & Berries' small dish, on blue ground, signed to base. Diameter 11 cm

Pin dish Moorcroft violets design, Sally Tuffin c.1987, 20 cm…

Moorcroft Violet Pin Dish by Sally Tuffin (1987)

Pin dish Moorcroft violets design, Sally Tuffin c.1987, 20 cm wide

Small dish, leaves and fruit, by William Moorcroft, 11 cm wide

Moorcroft's Leafy Fruit Dish

Small dish, leaves and fruit, by William Moorcroft, 11 cm wide

Moorcroft anemone dish factory marks to base, 12 cm diameter

Moorcroft Anemone Dish with Factory Mark - 12cm Diameter

Moorcroft anemone dish factory marks to base, 12 cm diameter

Moorcroft dish, 11 cm diameter approx

Small Moorcroft dish

Moorcroft dish, 11 cm diameter approx

W. Moorcroft flambe small dish

Flambe Small Dish by W. Moorcroft

W. Moorcroft flambe small dish

Moorcroft c.2002 plate and two boxed dishes Inglewood, Oberon…

Moorcroft Plate and Dishes Set

Moorcroft c.2002 plate and two boxed dishes Inglewood, Oberon and Hartring patterns 26 cm, 12 cm x2 dias

Moorcroft, 'Australian Flowers' dish, 2000, impresed and…

Moorcroft Australian Flowers Dish

Moorcroft, 'Australian Flowers' dish, 2000, impresed and inscribed Moorcroft, Made in England, Stoke on Trent, Wm, 2001, 11.5 cm diameter

Moorcroft: Two floral patterned dishes on blue background, mid…

Mid-century Moorcroft Floral Dishes on Blue Background

Moorcroft: Two floral patterned dishes on blue background, mid 20th century. 9.5 cm & 11.5 cm.

A Moorcroft Hibiscus pin dish, blue overglaze with a red…

Blue Moorcroft Hibiscus Pin Dish with Red Flower

A Moorcroft Hibiscus pin dish, blue overglaze with a red hibiscus flower, label to base, diameter 12 cm

Two Moorcroft rectangular dishes- both anemone, designed by…

Pair of Moorcroft Anemone Rectangular Dishes

Two Moorcroft rectangular dishes- both anemone, designed by Walter Moorcroft, factory sticker and impressed mark to base, diameter 8 cm

Moorcroft 'Bramble' 4 inch dish, signed to base

Signed Moorcroft 'Bramble' 4" Dish

Moorcroft 'Bramble' 4 inch dish, signed to base

A group of Moorcroft ceramics including. Diamond shaped dish,…

Moorcroft Ceramics Set: Dish, Birds, Peaches, Vase

A group of Moorcroft ceramics including. Diamond shaped dish, length 14.5 cm, birds and peaches dish, length 20 cm and miniature vase, height 5.5 cm

Two Walter Moorcroft dishes anemone and spring flower patterns…

Walter Moorcroft Anemone & Spring Flower Dishes (9cm)

Two Walter Moorcroft dishes anemone and spring flower patterns 9 cm dia's

Moorcroft Pottery dish, Columbine, designed by Walter Moorcroft,…

Walter Moorcroft Columbine Pottery Dish (1980)

Moorcroft Pottery dish, Columbine, designed by Walter Moorcroft, c1980. Impressed mark. 18.5 cm diameter