Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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Walter Moorcroft Magnolia bowl. On blue ground. Signed to base. Diameter 18 cm

Moorcroft limited edition floral cabinet plate, signed Walter Moorcroft

Walter Moorcroft, flambe vase, c. 1945, 'Leaf and Berry' pattern, decorated with a band of leaves and berries in flambe tones, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, he

Walter Moorcroft, Ginger Jar, c. 1960, 'Hibiscus' pattern, decorated with mauve and yellow hibiscus against a green ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 15 cm. Provenance: The Estate of Mary Smar

Walter Moorcroft, vase, c. 1960, 'Hibiscus' pattern, decorated with mauve and yellow hibiscus against a green ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England', retains printed paper Royal Warrant label, height

Walter Moorcroft, Footed Bowl, c. 1960, 'Hibiscus' pattern, decorated to the interior with a hibiscus on a dark blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 7 cm diameter 15.7 cm. Provenance: The Es

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of globular form, decorated with pink and purple flowers on a green and blue ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in Engla

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of baluster form, decorated with continuous band of flowers, against blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made i

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of ovoid form, decorated with continuous band of flowers against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in

Walter Moorcroft, flambe vase, c. 1955, 'Fresia' pattern, of globular form, decorated with sprays of flowers in flambe tones, signed in green 'WM', impressed facsimile signature and 'Potter to HM The Queen, Made in England, height 19 cm

Walter Moorcroft, vase, c. 1950, 'Friesia' pattern, of globular form, decorated with sprays of pink and yellow flowers, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to HM The Queen, Made in England, height 21

Walter Moorcroft, large vase, c. 1945, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made

Walter Moorcroft, vase, c. 1947, 'Leaf and Berry' pattern, decorated with a band of grapes and leaves against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England,

William and Walter Moorcroft, Two vases, c. 1940-1950, 'Leaf and Berry' pattern, the squat form vase decorated in autumnal colours, the trumpet form vase decorated with leaves and berries against a green ground, both vases with impressed facsimile

I) a Walter Moorcroft pottery Hibiscus lidded jar, mid 20th century, impressed, painted marks and paper label to base. Height 11 cm, ii) a Moorcroft pottery cornflower vase, c.1928-1949, impressed signature and marks to base, note: AF' professionally r

A Walter Moorcroft bowl, Hibiscus pattern. 14 cm diameter.

Walter Moorcroft plate. Floral decoration on pale green ground. Diameter 21 cm

Walter Moorcroft comport. Floral decoration on green ground. Blue foot. Height 9 cm. Diameter 18 cm

A miniature Walter Moorcroft pomegranate baluster vase, height 10 cm impressed marks and old paper label.

Walter Moorcroft baluster pomegranate vase, the wide body with an encircling band of traditional decoration on cobalt blue ground, impressed marks and full signature in green. Height 17 cm

A Moorcroft 'Orchid' cabinet plate, circa 1949-1986 period, the shallow bowl form plate decorated centrally with a tube lined decoration of orchids and other blooms in rich tones under an autumnal flambe glaze; with Moorcroft and made in England st

A Walter Moorcroft pomegranate bowl, with full. Script signature, signed full signature with impressed factory marks. Height 6 cm. Diameter 27 cm. Note: Walter Moorcroft's full script signature was only used on important pieces, on one off pieces for exhib

A Walter Moorcroft pottery Clematis globular vase. Painted blue signature with impressed factory marks. Height 15.2 cm

A large Walter Moorcroft full signature pomegranate vase, of baluster form, painted signature and impressed mark, 33 cm high.

A Walter Moorcroft anemone vase c.1945-1949. Painted green signature with impressed factory marks. Height 18.8 cm

Walter Moorcroft flared ovoid vase pomegranate pattern, impressed & painted marks, 21 cm height

Walter Moorcroft long stem ovoid vase wisteria pattern, impressed and painted marks, 21 cm height

Walter Moorcroft lidded ginger jar. Magnolias on blue ground. Signed to base. Height 21 cm

Walter Moorcroft dish. Floral on blue ground. Signed to base. Diameter 22 cm

Walter Moorcroft 'Anemone' vase. Signed to base 'Wm'. impressed mark 'Moorcroft. Made in England'. Height 19 cm

Walter Moorcroft 'Orchids' vase. Signed to base, with impressed mark 'Moorcroft. Made in England'. Height 20 cm

Walter Moorcroft 'Pomegranate' jar & cover. Signed to base, with impressed mark 'Moorcroft Burslem 764'. cover also signed to interior. Height 27 cm

A Walter Moorcroft spring flowers vase, c.1945-1949 painted blue signature with impressed factory marks. Height 21 cm

A Walter Moorcroft anemone squat vase, c.1945-1949 painted blue signature with impressed factory marks. Height 10.5; diameter 12.5 cm

A Walter Moorcroft large Anemone decorated jug, the wide band of florals dominated in red, blue and green on a cobalt ground. Impressed full signature and initialled in blue to base. Height 20.3 cm

A Moorcroft Clematis design miniature vase designed by Walter Moorcroft. 8 cm high

A Moorcroft Clematis design vase. Designed by Walter Moorcroft. 10 cm high

A Clematis design miniature Moorcroft vase designed by Walter Moorcroft. 10 cm high

A Moorcroft Green Anenome design Limited Edition shouldered vase designed by Walter Moorcroft, numbered No 1 of 100 pieces, made in 1982, 32 cm high

A Moorcroft Wild Arum Lily design vase by Walter Moorcroft 20 cm high

A Walter Moorcroft floral decorated baluster vase. 16 cm high

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