Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft Pomegranate vase, signed to base, height 21 cm approx

William Moorcroft, Pair of Vases, c. 1920, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England' (2), height 18 cm. Prove

William Moorcroft, Large Vase, c. 1918, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Burslem England, height 23 cm diameter 2

William Moorcroft, Vase, c. 1918, Pomegranate' pattern, of bottle shape, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 23.5

Sally Tuffin for Moorcroft Pottery, Vase, c. 1990, Finches' pattern, decorated with pomegranate, berries and finches against a green and blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 24 cm. Pro

William Moorcroft, Two Vases, c. 1945, Pomegranate' pattern, each decorated with pomegranates and berries against a blue ground, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England'

William Moorcroft, Three Small Vases, c. 1920, Pomegranate' pattern, each decorated with a continuous band of pomegranates and berries against a green and blue ground, all marked ' Moorcroft' (3), height 10 cm, 9.5 cm, 7 cm. Provenance: Private

A pair William Moorcroft pottery, pomegranate vases c.1918 - 1929 baluster shape with painted blue and green signature and impressed factory marks to base. Height 18.3 cm

Small Moorcroft baluster shaped vase, decorated with the pomegranate pattern, height 9 cm

Small Moorcroft open Pomegranate vase, 10 cm high approx.

Small Moorcroft open Pomegranate vase, 7 cm high approx.

Sally Tuffin for Moorcroft, vase, c. 1990, 'Finches' pattern, of squat form, decorated with pomegranate, berries and finches against a blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 20.5 cm.

William Moorcroft, vase, c. 1920, 'Pomegranate' pattern, of shouldered baluster form, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in Engl

William Moorcroft, vase, c. 1920, 'Pomegranate' pattern, of ovoid form, decorated with pomegranates and berries amongst foliage, against a dark blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 13 cm. Pr

William Moorcroft, vase, c. 1920, 'Pomegranate' pattern, of bottle form, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 3

William Moorcroft, vase, c. 1920, 'Pomegranate' pattern, of squat form, decorated with pomegranates and berries amongst foliage, against a navy blue ground, signed in green 'W. M.', impressed 'Moorcroft, Made in England, height 8 cm. Pr

William Moorcroft, near pair of vases, c. 1920, 'Pomegranate' pattern, of baluster form, decorated with pomegranates and berries amongst foliage, against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England&

William Moorcroft, flambe vase, c. 1925, 'Pomegranate' pattern, decorated with pomegranates and berries in semi-flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 15.5 cm. Provenance: The Estate o

William Moorcroft, Small vase, c. 1920, 'Pomegranate' pattern, decorated with pomegranates and berries against a blue ground, impressed 'Moorcroft, Made in England, height 9.5 cm. Provenance: The Estate of Mary Smart

William Moorcroft, Twin-handled Footed vase, c. 1914, 'Pomegranate' pattern, decorated with pomegranates, berries and foliage against a green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem, height 13.5 cm. Provenan

William Moorcroft for Liberty & Co., Twin-handled vase, c. 1911, 'Pomegranate' pattern, decorated with pomegranates, grapes and leaves on a mottled green ground, signed in green 'W. Moorcroft' and dated '1911, 'printed 'Made for Liberty & Co., height 19.5

William Moorcroft, large vase, c. 1914, 'Pomegranate' pattern, of Flared form, decorated with pomegranates, berries and foliage against a green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem', restored body, he

William Moorcroft pomegranate vase, impressed mark and signature

A fine large Moorcroft 'Pomegranate' vase, circa 1916, with Cobridge mark, registration numbers. The baluster vase with an inverted rim, tubelined with a broad border of pomegranates in rich plum and raspberry tones with blue purple berries and yellow gree

Large Moorcroft pomegranate vase with one open pomegranate, William Moorcroft signature to base 22 cm high

A William Moorcroft vase, Pomegranate and Berries pattern. 10 cm high, 14 cm wide.

A William Moorcroft vase, Pomegranate and Berries pattern. 7 cm high.

A miniature Walter Moorcroft pomegranate baluster vase, height 10 cm impressed marks and old paper label.

Walter Moorcroft baluster pomegranate vase, the wide body with an encircling band of traditional decoration on cobalt blue ground, impressed marks and full signature in green. Height 17 cm

Moorcroft small vase, pomegranates and berries, Sally Tuffin, height 10 cm

Moorcroft 'Finches' vase by Anji davenport of tapered oviform, on a light blue ground, painted with tubelined finches amongst pomegranates. Impresseed stamp 'Moorcroft Made in England', painted initials 'WM', signed 'Anji'. Condition good, expected crazing

A William Moorcroft large pomegranate two-handled vase, the wide baluster body with two tapered curving handles, traditional pomegranate decoration on a dark cobalt ground, full painted signature in blue and impressed marks to the base, minor flake chippin

A Moorcroft 'Pomegranate' vase, 1915-30 period, the squat globular vase with a short waisted neck, tubelined and decorated in rich subdued tones with whole pomegranates and berries upon a cobalt olive ground deepening to ink; with impressed marks underside

Moorcroft 'Pomegranate' vase with signature & 'Moorcroft' stamp to base. Condition good, minor wear to the base, some crazing. Height 16 cm

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