William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

33 items found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 12 similar items being offered for sale by dealers at our AntiquesPlus site.

A William Moorcroft Pansy vase, c1918-1926, the pansy vase in…

A William Moorcroft Pansy vase, c1918-1926, the pansy vase in shape 72/7, with tube-lined pansies decoration upon a cobalt blue ground, with impressed Moorcroft stamp and other cyphers to the underside, and William Moorcroft 'Flash' signature. Height 22.5…

A William Moorcroft early Pansy vase, c.1916 squat circular,…

Early Moorcroft Pansy Vase, c.1916

A William Moorcroft early Pansy vase, c.1916 squat circular, pansies and foliage tubelined on light green ground. Painted signature and impressed marks and number M56 incised, height 13 cm.

A squat Moorcroft 'Pansy' vase, 1928-1949 period, the pleasing…

Moorcroft Pansy Vase, 1928-1949 Period

A squat Moorcroft 'Pansy' vase, 1928-1949 period, the pleasing compressed vase tubeline decorated with a border of plum and deep blue purple pansies with green foliage on a deep blue ground, painted signature, impressed royal warrant mark, and Made in…

A William Moorcroft Pansy vase of baluster form with purple and…

Moorcroft Pansy Vase with Purple and Pink Flowers

A William Moorcroft Pansy vase of baluster form with purple and deep pink pansies on a deep blue ground, impressed Moorcroft and initialled WM.

William Moorcroft Pottery vase decorated with pansies c1920

Pansy-adorned Moorcroft vase, 1920s

William Moorcroft Pottery vase decorated with pansies c1920

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929…

Moorcroft Pansy Vase and Anemone Pin Dish

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929 period, and 1996, latter as found, the baluster vase decorated in rich deep hues with tubelining and a deep, border of pansies and foliage upon an inky ground, impressed marks and facsimile…

Moorcroft Pottery blue pansies squat vase, Designed by Walter…

Walter Moorcroft Blue Pansies Squat Vase

Moorcroft Pottery blue pansies squat vase, Designed by Walter Moorcroft, signed to base, 8 cm high Condition: Excellent

'Pansies', vase by William Moorcroft c.1930, 9 cm high

William Moorcroft Pansies Vase, 1930

'Pansies', vase by William Moorcroft c.1930, 9 cm high

A Moorcroft 'Pansy' vase, circa 1918-1929 period, the baluster…

Moorcroft Pansy Vase

A Moorcroft 'Pansy' vase, circa 1918-1929 period, the baluster vase lightly tubelined and decorated with a deep frieze of pansies in plum, purple and maroon colours upon an inky ground, impressed and painted marks underside, height 13 cm

Moorcroft Pottery vase, Pansies, designed & signed by Rachel…

Rachel Bishop Pansies Moorcroft Pottery Vase, c2006

Moorcroft Pottery vase, Pansies, designed & signed by Rachel Bishop, c2006, 11 cm high

Moorcroft Pansies Vase on Burgundy Ground signed to base, 11.5…

Moorcroft Pansies Vase on Burgundy Ground

Moorcroft Pansies Vase on Burgundy Ground signed to base, 11.5 cm high

William Moorcroft for Macintyre, sugar pot, c. 1912, Pansy'…

Moorcroft Macintyre Pansy Sugar Pot, 1912

William Moorcroft for Macintyre, sugar pot, c. 1912, Pansy' pattern, decorated with a continuous band of pansies and leaves against a cream ground, signed in green 'W. M.', brown printed Macintyre mark and 'D & H B, height 11.5 cm. Provenance: Private…

William Moorcroft pot pourri vase with pierced screw-on cover…

Moorcroft Pansy Potpourri Vase with Cover

William Moorcroft pot pourri vase with pierced screw-on cover decorated with purple pansies, marked Burlem 769, height 13 cm

A William Moorcroft early Pansy design vase, the purple red…

Moorcroft Pansy Vase in Cobalt and Purple

A William Moorcroft early Pansy design vase, the purple red pansies on cobalt ground, long narrow tapered neck, compressed body. Impressed marks and painted initials in green. Height 15.5 cm.

Moorcroft Pansies pattern vase baluster shape, 20 cm height

Moorcroft Pansies Baluster Vase - 20cm

Moorcroft Pansies pattern vase baluster shape, 20 cm height

Moorcroft Pansies pattern vase ovoid shape, 26 cm height

Moorcroft Pansies Vase - 26cm

Moorcroft Pansies pattern vase ovoid shape, 26 cm height

A William Moorcroft early Pansy pattern vase, baluster form,…

Moorcroft Pansy Vase, 20 cm Height

A William Moorcroft early Pansy pattern vase, baluster form, purple, red and yellow toned pansies with white upper ground and cobalt blue below. Impressed marks and signature in green. Height 20 cm

William Moorcroft, Vase, c. 1925, Pansy' pattern, of squat form,…

Moorcroft Pansy Vase, 1925

William Moorcroft, Vase, c. 1925, Pansy' pattern, of squat form, decorated with mauve and purple pansies against a blue ground, signed in blue 'WM', impressed 'Moorcroft, Made in England, height 10 cm. Provenance: Private Collection NSW

William Moorcroft, Small Vase, c. 1920, Pansy' pattern,…

Moorcroft Pansy Vase

William Moorcroft, Small Vase, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, impressed 'Moorcroft, Made in England', retains Moorcroft paper label, height 9 cm. Provenance: Private Collection, QLD

William Moorcroft, Silver Mounted Vase, c. 1920, Pansy' pattern,…

Moorcroft Pansy Vase, 1920

William Moorcroft, Silver Mounted Vase, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England', hallmarked, height 12.5 cm. Provenance:…

William Moorcroft, Two Vases, c. 1920, Pansy' pattern,…

Moorcroft Pansy Vases

William Moorcroft, Two Vases, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England' (2), height 19 cm, 13 cm. Provenance: Private Collection,…

William Moorcroft, Vase, c. 1920, Pansy' pattern, decorated…

Moorcroft Pansy Vase

William Moorcroft, Vase, c. 1920, Pansy' pattern, decorated with a band of mauve, purple and yellow pansies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 26.5 cm. Provenance: Private Collection,…

William Moorcroft, large jardiniere, c. 1920, 'Pansy' pattern,…

Moorcroft Pansy Jardiniere, 1920

William Moorcroft, large jardiniere, c. 1920, 'Pansy' pattern, decorated with a band of mauve and red pansies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 33 cm diameter 32 cm. Provenance:…

William Moorcroft, large flambe vase, c. 1930, 'Pansy' pattern,…

Flambe Pansy Vase by William Moorcroft

William Moorcroft, large flambe vase, c. 1930, 'Pansy' pattern, of baluster form, decorated with pansies amongst foliage in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 31.5 cm. Provenance: The Estate of Mary…

William Moorcroft, small vase, c. 1935, 'Pansy' pattern,…

Moorcroft Pansy Vase, 1935

William Moorcroft, small vase, c. 1935, 'Pansy' pattern, decorated with pansies and leaves against a navy blue ground, with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 7 cm. Provenance: The Estate of Mary Smart

William Moorcroft, pair of candlesticks, c. 1925, 'Pansy'…

Moorcroft Pansy Candlesticks

William Moorcroft, pair of candlesticks, c. 1925, 'Pansy' pattern, decorated with mauve and purple pansies against a blue ground, signed in blue 'WM', impressed 'Moorcroft, Made in England' (2), height 18.3 cm. Provenance: The Estate of Mary Smart

William Moorcroft, vase, c. 1918, 'Pansy' pattern, decorated…

Moorcroft Pansy Vase, 1918

William Moorcroft, vase, c. 1918, 'Pansy' pattern, decorated with a band of pansies and leaves against a cream ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26 cm. Provenance: The Estate of Mary Smart

William Moorcroft, small vase, c. 1916, 'Pansy' pattern, of…

Moorcroft Pansy Vase, 1916

William Moorcroft, small vase, c. 1916, 'Pansy' pattern, of squat form with knopped neck, decorated with a band of pansies against a cream ground, signed in blue 'WM', impressed 'Moorcroft Burslem England, height 9.5 cm. Provenance: The Estate of Mary…

A William Moorcroft pansey bud vase sage green background with…

Moorcroft Sage Green Pansy Bud Vase

A William Moorcroft pansey bud vase sage green background with tube lined purple and yellow pansies. Signed to base 'W. Moorcroft'. Impressed mark 'Moorcroft, Burslem, England'. 15 cm high

William Moorcroft 'Pansies' bowl. Signed to base, with…

Moorcroft Pansies Bowl, 23 cm

William Moorcroft 'Pansies' bowl. Signed to base, with impressed mark 'Moorcroft. Made in England'. Diameter 23 cm height 10 cm

A William Moorcroft Pansies bowl, c.1918 - 1929 painted green…

William Moorcroft Pansies Bowl, c.1918-1929

A William Moorcroft Pansies bowl, c.1918 - 1929 painted green signature with impressed factory marks. Diameter 13 cm

A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913,…

Moorcroft Macintyre Pansy Fern Pot

A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913, with brown marks for Macintyre, signed in green by Moorcroft, with a continuous tubelined frieze of blue, purple and creamy yellow hued pansies with mid green foliage on a cream ground; backstamp…

A William Moorcroft vase, baluster form, in the Pansy pattern,…

Moorcroft Pansy Vase, Cobalt Blue Ground

A William Moorcroft vase, baluster form, in the Pansy pattern, purple and white pansies on a deep cobalt blue ground, impressed and signature marks to base. 11 x 17 cm