William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Sally Tuffin for Moorcroft, vase, 1993, Tasmanian blue gum…

Sally Tuffin for Moorcroft, vase, 1993, Tasmanian blue gum pattern, numbered 441/500, decorated with flowering gum nuts amongst gum leaves on a blue and green ground, retains manufacturer's stamp and signature, with certificate, height 19 cm. Provenance:…

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase,…

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase, designed by Sally Tuffin, c1995, the 393/7 shape vase made exclusively for Australian Collectors, decorated with tube-lined flowering gum nuts and gum leaves on a pale celadon to blue ground,…

A large Moorcroft Tasmanian blue gum vase, designed by Sally…

Rare Tasmanian Blue Gum Vase by Sally Tuffin, 1993

A large Moorcroft Tasmanian blue gum vase, designed by Sally Tuffin, dated 1993, numbered 14/50, of baluster form decorated with flowering gum nuts amongst gum leaves on a green and blue ground, impressed factory mark, impressed diamond mark for 1993,…

Sally Tuffin for Moorcroft, large baluster vase, 1993,…

Moorcroft Tasmanian Blue Gum Baluster Vase

Sally Tuffin for Moorcroft, large baluster vase, 1993, Tasmanian blue gum pattern, numbered 19/50, decorated with flowering gum nuts amongst gum leaves on a blue and green ground, signed and dated, height 42 cm. Provenance: Liberty Lane, Sydney, 1994.…

A large Moorcroft Tasmanian blue gum vase designed by Sally…

Moorcroft Tasmanian Blue Gum Vase by Sally Tuffin

A large Moorcroft Tasmanian blue gum vase designed by Sally Tuffin; numbered 19/50, of baluster form decorated with flowering gum nuts amongst gum leaves on a blue ground, signed and dated: S. T. Des 4.10.93, signed and dated: J. Moorcroft 22.9.94,…

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase,…

Limited Edition Moorcroft Vase - Tasmanian Blue Gum Pattern

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase, circa 1993, of ovoid form, editioned 309/500, stamped 'E.A. Joyce & Son 1893-1993', initialled 'Wm', 18.5 cm high

Moorcroft Pottery Tasmanian Blue Gum vase, incised 'Moorcroft,…

Moorcroft Tasmanian Blue Gum Vase

Moorcroft Pottery Tasmanian Blue Gum vase, incised 'Moorcroft, England', stamped 'E.A. Joyce and Son 1893-1993', 19 cm high

A green bluegum Moorcroft vase, restored, 19 cm

Restored Moorcroft Vase: Green Bluegum, 19cm

A green bluegum Moorcroft vase, restored, 19 cm

A Moorcroft limited edition ovoid 'Tasmanian Blue Gum' vase,…

Limited Edition Moorcroft Tasmanian Blue Gum Vase

A Moorcroft limited edition ovoid 'Tasmanian Blue Gum' vase, circa 1993, factory marks, 406/500, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 19 cm high

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Moorcroft Vase

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 17/500, stamped and inscribed: Moorcroft, Made in England, initialled Wm for Walter Moorcroft, ?18.5 cm. Provenance: The Ruth Simon Collection, Sydney

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Vase by Moorcroft

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 419/500, stamped and inscribed: Moorcroft, Made in England, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 18.5 cm

Moorcroft, a large Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Vase by Moorcroft

Moorcroft, a large Tasmanian blue gum vase, circa 1993, limited edition 44/50, impressed, stamped and inscribed: Moorcroft, Made in England, R.J.B. Des, 20th. 5.94, E.A. Joyce & Son, Tasmania, Centenary 1893-1993, signed: J. Moorcroft, 42? cm high

Moorcroft, a large Tasmanian blue gum vase, circa 1992,…

Tasmanian Blue Gum Moorcroft Vase, 1992

Moorcroft, a large Tasmanian blue gum vase, circa 1992, impressed and inscribed: Moorcroft, Made in England, L S, dated 14.12.92, also stamped with a burning candle, 42.5 cm

A large Moorcroft limited edition Australiana vase, 'Tasmanian…

Limited Edition Moorcroft Vase - 'Tasmanian Blue Gum'

A large Moorcroft limited edition Australiana vase, 'Tasmanian Blue Gum' pattern, designed by Sally Tuffin, circa 1992, of baluster form decorated with flowering gum nuts amongst gum leaves on a blue ground, impressed factory mark, made for E.A. Joyce &…

A Tasmanian Moorcroft blue gum vase. 19 cm high

Tasmanian Blue Gum Moorcroft Vase - 19 cm

A Tasmanian Moorcroft blue gum vase. 19 cm high

Moorcroft 'Tasmanian blue gum' vase designed by Sally Tuffin,…

Limited Edition Moorcroft Vase by Sally Tuffin

Moorcroft 'Tasmanian blue gum' vase designed by Sally Tuffin, numbered 304/500. Condition good, some crazing & minor wear to the base. Height 18.6 cm

A rare and impressive Moorcroft Blue Gum pattern limited…

Limited Edition Moorcroft Blue Gum Vase by Sally Tuffin

A rare and impressive Moorcroft Blue Gum pattern limited edition vase, designed by Sally Tuffin. No 1/50. 42 cm high