William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft, a pair of 'Dryandra' vases, 2001, Limited Edition…

Limited Edition 'Dryandra' Vases by Moorcroft, 2001

Moorcroft, a pair of 'Dryandra' vases, 2001, Limited Edition 6/250 and 131/250, designed by Angela Davenport, impresed and inscribed, Moorecroft, made in England, Stoke on Trent, Angi Davenport, 2001, Wm, 15.5 cm high

A Moorcroft Ranthambore design limited edition baluster vase.…

Limited Edition Moorcroft Ranthambore Baluster Vase by Siam Leeper

A Moorcroft Ranthambore design limited edition baluster vase. Designed by Siam Leeper 331/400. 27 cm high

A Moorcroft limited edition 'City of Sails' Auckland vase,…

Limited Edition Moorcroft Auckland Vase by Vicky Lovatt

A Moorcroft limited edition 'City of Sails' Auckland vase, designed and signed to the underside by Vicky Lovatt, the vase finely decorated in the 'City of Sails' (Auckland) pattern, in shape 117/9, numbered 25 of 75, with impressed Moorcroft stamp and…

Large Moorcroft Marinka pattern vase by Rachel Bishop, tall…

Limited Edition Moorcroft Marinka Vase by Rachel Bishop

Large Moorcroft Marinka pattern vase by Rachel Bishop, tall slender baluster form, limited edition number 202/300, 2003, 37 cm high, with original box

A Moorcroft vase, Smuggler's Cove, designer Paul Hilditch,…

Limited Edition Moorcroft Vase: Smuggler's Cove

A Moorcroft vase, Smuggler's Cove, designer Paul Hilditch, limited edition 23/200 ovoid shouldered shape 25/9, tubeliner Gillian Johnson, painter: Paul Hilditch, height 24 cm

A Moorcroft 'Comfrey' pottery vase, c.2011, designed by Nicola…

Limited Edition Moorcroft 'Comfrey' Pottery Vase by Nicola Slaney

A Moorcroft 'Comfrey' pottery vase, c.2011, designed by Nicola Slaney, signed limited edition 19/75. Height 24 cm

A Moorcroft limited edition squirrel vase, 1/300. 29 cm high.

Limited Edition Moorcroft Squirrel Vase (1/300)

A Moorcroft limited edition squirrel vase, 1/300. 29 cm high.

A Moorcroft Rock of Ages design slender ovid vase designed by…

Limited Edition Moorcroft Rock of Ages Vase

A Moorcroft Rock of Ages design slender ovid vase designed by Walter Moorcroft limited edition to 50 pieces. 36 cm high

A Moorcroft Pottery Clematis pattern vase dated 1983. Limited…

Limited Edition Moorcroft Clematis Vase, Signed by Walter Moorcroft

A Moorcroft Pottery Clematis pattern vase dated 1983. Limited edition 83/200. Signed by Walter Moorcroft. Height 24 cm

A Moorcroft Pottery Ragged Robin vase, c.2004, designed by…

Limited Edition Moorcroft Ragged Robin Vase by Rachael Bishop

A Moorcroft Pottery Ragged Robin vase, c.2004, designed by Rachael Bishop, limited edition: 164/200, impressed and painted marks to base. Height 25 cm

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500,…

Limited Edition Moorcroft Anemone Vase by Emma Bossons

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500, impressed mark and signed to base, height 28 cm.

A Moorcroft, 'Kerala' vase. Limited edition, 53-400. Designed…

Limited Edition 'Kerala' Vase by Beverley Wilkes

A Moorcroft, 'Kerala' vase. Limited edition, 53-400. Designed by Beverley Wilkes. 17 cm high

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by…

Large Limited Edition Moorcroft Dandelion Vase with Box

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by Rachel Bishop. Circa 2015, height 38 cm, limited edition. With box.

Moorcroft, 'H.M.S Sirius' vase, 1988, Limited edition 91/100,…

Limited Edition Moorcroft H.M.S Sirius Vase by Sally Tuffin

Moorcroft, 'H.M.S Sirius' vase, 1988, Limited edition 91/100, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, H.M.S Sirius, 91/100, Wm, 36 cm high

A Moorcroft 'South Pacific' vase, of baluster shape and…

Limited Edition Moorcroft South Pacific Nautical Vase

A Moorcroft 'South Pacific' vase, of baluster shape and nautical scene with fish, crustaceans, sea urchins, turtle, octopus etc., by Sian Leeper, limited edition no 28/300, dated 2000. Height 36 cm.

A Moorcroft Blakeney design limited edition ovid vase. Designed…

Limited Edition Moorcroft Ovid Vase by Sarah Brummell

A Moorcroft Blakeney design limited edition ovid vase. Designed by Sarah Brummell. 123/150. 37 cm high

A limited edition 'Sunshine Chandelier' Moorcroft vase by…

Limited Edition Sunshine Chandelier Moorcroft Vase by Rachel Bishop

A limited edition 'Sunshine Chandelier' Moorcroft vase by Rachel Bishop in original box 21/100, height 25.5 cm

A rare Moorcroft paper Oranges squat vase, circa 2012. L.E.…

Limited Edition Moorcroft Paper Oranges Vase by Vicky Lovatt

A rare Moorcroft paper Oranges squat vase, circa 2012. L.E. 9/10, by Vicky Lovatt. Inspired by a visit to Florida. Paper Oranges is a limited edition of only 10. Signed with factory marks. Height 16 cm; diameter 19.5 cm

A Moorcroft Pottery light on Waters vase 2005, by Emma Bossons…

Limited Edition Moorcroft Waters Vase by Emma Bossons

A Moorcroft Pottery light on Waters vase 2005, by Emma Bossons limited edition number 90/100 signed with factory marks. Height 20.4 cm

Moorcroft, a 'Sturt Dessert Pea' vase, 1998, Limited Edition…

Limited Edition Sturt Desert Pea Vase by Moorcroft

Moorcroft, a 'Sturt Dessert Pea' vase, 1998, Limited Edition 11/100, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 11/100, Wm, E. Bossons, 28 cm high

A Moorcroft Pottery Liberty Centenary collection vase dated…

Limited Edition Moorcroft Liberty Centenary Vase by Emma Bossons

A Moorcroft Pottery Liberty Centenary collection vase dated 2002, designed by Emma Bossons. Limited edition 88/100, signed Emma Bossons with factory marks. Height 28 cm

Moorcroft, Hardy Brothers commemorative vase, 2013, limited…

Hardy Brothers Commemorative Moorcroft Vase by Kerry Goodwin

Moorcroft, Hardy Brothers commemorative vase, 2013, limited edition 25/50, designed by Kerry Goodwin, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Gj, R, further stamped Kg & 'Made for Hardy Brothers', 2013 and signed K Goodwin, 21…

Moorcroft, a New World Waratah vase, 2013, limited edition…

Limited Edition New World Waratah Vase by Moorcroft

Moorcroft, a New World Waratah vase, 2013, limited edition 137/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Co, '26 cm high, Note, This design was part of the…

A Moorcroft Green Anenome design Limited Edition shouldered…

Limited Edition Moorcroft Green Anenome Vase by Walter Moorcroft

A Moorcroft Green Anenome design Limited Edition shouldered vase designed by Walter Moorcroft, numbered No 1 of 100 pieces, made in 1982, 32 cm high

A Moorcroft Pottery Marinka vase, c.2003, designed by Rachael…

Limited Edition Moorcroft Marinka Vase by Rachael Bishop

A Moorcroft Pottery Marinka vase, c.2003, designed by Rachael Bishop, limited edition: 234/300, impressed and painted marks to base. Height 36.3 cm

Moorcroft, a New World Waratah vase, 2013, limited edition…

Limited edition New World Waratah vase by Emma Bossons

Moorcroft, a New World Waratah vase, 2013, limited edition 71/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Kw, '26 cm high, Note, This design was part of the…

A Moorcroft Pottery Kulin vase 2006, by Philip Gibson limited…

Limited Edition Moorcroft Kulin Vase

A Moorcroft Pottery Kulin vase 2006, by Philip Gibson limited edition production with factory marks. Height 20.5 cm

Moorcroft, 'Twelve Apostles' vase, 2014, Limited edition of…

"Twelve Apostles" Moorcroft Vase

Moorcroft, 'Twelve Apostles' vase, 2014, Limited edition of 23/75, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2014, 23/75, 26 cm high

Moorcroft, 'Cathedral' vase, 2006, Limited Edition 10/100,…

Limited Edition 'Cathedral' Vase by Rachel Bishop, Moorcroft

Moorcroft, 'Cathedral' vase, 2006, Limited Edition 10/100, designed by Rachel Bishop, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 10/100, Rachel Bishop, Wm, 41 cm high

A Moorcroft vase, Tapestry of Colour pattern designed by…

Limited Edition Moorcroft Vase by Rachael Bishop, Signed

A Moorcroft vase, Tapestry of Colour pattern designed by Rachael Bishop, c.2007 Limited Edition 95/150, signed by the designer

Moorcroft, kookaburra vase limited edition, 182/200, by Philip…

Limited Edition Kookaburra Vase by Gibson and Leeper

Moorcroft, kookaburra vase limited edition, 182/200, by Philip Gibson, signed. 234/300, by Sian Leeper, 2006.

A Moorcroft limited edition kookaburra vase, circa 2005,…

Limited Edition Kookaburra Vase by Moorcroft, 2005, Signed

A Moorcroft limited edition kookaburra vase, circa 2005, factory marks, 51/200, signed Philip Gibson, 25 cm high

Moorcroft Pottery 'Koalas' vase, c.2006-2007, by Sian Leeper,…

Limited Edition Koalas Vase by Sian Leeper for Moorcroft Pottery

Moorcroft Pottery 'Koalas' vase, c.2006-2007, by Sian Leeper, limited edition production. with factory stamps. Height 21.5 cm

A Moorcroft 'Jaraqui' pottery vase, c.1999, designed by Jeanne…

Limited Edition Moorcroft Pottery Vase by Jeanne McDougall

A Moorcroft 'Jaraqui' pottery vase, c.1999, designed by Jeanne McDougall, signed limited edition 46/250. Height 36 cm

Moorcroft, a pair of 'Flannel Flower' vases, 2002, Limited…

Limited Edition 'Flannel Flower' Vases by Moorcroft, 2002

Moorcroft, a pair of 'Flannel Flower' vases, 2002, Limited Edition 27/200 and 87/200, designed by Angie Davenport, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, Dalbry Antiques Australia, 2002, AD, 20 cm high each

A Moorcroft limited edition ovoid 'Tasmanian Blue Gum' vase,…

Limited Edition Moorcroft Tasmanian Blue Gum Vase

A Moorcroft limited edition ovoid 'Tasmanian Blue Gum' vase, circa 1993, factory marks, 406/500, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 19 cm high

A Moorcroft Pottery 'Blue Tulip' vase dated 2013. limited…

Limited Edition Blue Tulip Vase by Moorcroft Pottery

A Moorcroft Pottery 'Blue Tulip' vase dated 2013. limited edition 26/50; shape 121/14. This design taken from William Moorcroft's Florian Ware. Signed with factory marks to base. Height 36 cm

Moorcroft limited edition 'Spirit of Liberty' vase. By Emma…

Limited Edition 'Spirit of Liberty' Vase by Emma Bossoms

Moorcroft limited edition 'Spirit of Liberty' vase. By Emma Bossoms, #108/200, 2001. Height 37 cm

Moorcroft, 'Sulphur Crested Cockatoo' vase, circa. 1996,…

Limited Edition Moorcroft Cockatoo Vase from Ruth Simon Collection

Moorcroft, 'Sulphur Crested Cockatoo' vase, circa. 1996, Limited Edition 24/60, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 26-2-96, R.J.B.Des, 24/60, Signed and endoresed to Ruth Simon, 26.5 cm high. Provenance: The Ruth Simon…

A Moorcroft Pottery Rain Forest vase, designed by Sally Tuffin,…

Limited Edition Rain Forest Vase by Sally Tuffin

A Moorcroft Pottery Rain Forest vase, designed by Sally Tuffin, dated 14/9/1993 limited edition 147/150 signed J. Moorcroft with various factory marks height 41.8 cm

A Moorcroft Pottery black cockatoo vase 2006-07, by Philip…

Limited Edition Black Cockatoo Vase by Philip Gibson

A Moorcroft Pottery black cockatoo vase 2006-07, by Philip Gibson limited edition number 154 signed with factory stamps. Height 36.2 cm

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase,…

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase, designed by Sally Tuffin, c1995, the 393/7 shape vase made exclusively for Australian Collectors, decorated with tube-lined flowering gum nuts and gum leaves on a pale celadon to blue ground,…

Moorcroft, a Malahide (Bottle Brush) vase, 1995, limited…

Limited Edition Malahide Vase by Moorcroft, 1995

Moorcroft, a Malahide (Bottle Brush) vase, 1995, limited edition 47/200, designed by Rachael Bishop, impressed and inscribed: Moorcroft, Made in England, 'Malahide Made for James MacIntyre & Co. Ltd., Leeds', initialled Wm, copyright 95, 12 cm high, 18 cm…

A Rachel Bishop limited edition (11/150) Moorcroft 'Tigris'…

Limited Edition Moorcroft 'Tigris' Vase (11/150)

A Rachel Bishop limited edition (11/150) Moorcroft 'Tigris' vase, height 40 cm

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase,…

Limited Edition Moorcroft Vase - Tasmanian Blue Gum Pattern

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase, circa 1993, of ovoid form, editioned 309/500, stamped 'E.A. Joyce & Son 1893-1993', initialled 'Wm', 18.5 cm high

Moorcroft, 'Kookaburra' vase, 2005, Limited Edition 74/200,…

Limited Edition Kookaburra Vase by Moorcroft, 2005

Moorcroft, 'Kookaburra' vase, 2005, Limited Edition 74/200, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2005, Philip Gibson, 74/200, 25.5 cm high

Moorcroft, 'Major Mitchell Cockatoo' vase, 2015, Limited…

Limited Edition Major Mitchell Cockatoo Vase

Moorcroft, 'Major Mitchell Cockatoo' vase, 2015, Limited Edition 26/75, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2015, 2014, Vicky Lovatt, 26/75, 42 cm high

A Moorcroft Tree Bark Thief design limited edition vase,…

Limited Edition Moorcroft Tree Bark Thief Vase (60 cm)

A Moorcroft Tree Bark Thief design limited edition vase, numbered 17/50. 60 cm high

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30,…

Limited Edition Moorcroft Bird and Berry Vase by Kerry Goodwin

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 20/30, K. Goodwin, 20012, 53 cm high

A limited edition Moorcroft Carp design vase. No 66/100. 68 cm…

Limited Edition Moorcroft Carp Vase - No. 66/100

A limited edition Moorcroft Carp design vase. No 66/100. 68 cm high

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Vase by Moorcroft

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 419/500, stamped and inscribed: Moorcroft, Made in England, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 18.5 cm

A Moorcroft King Protea design ovid vase with cylindrical neck…

Limited Edition Moorcroft King Protea Vase by Emma Bossons

A Moorcroft King Protea design ovid vase with cylindrical neck and everted rim Designed by Emma Bossons in a limited edition of 100 pieces. 38 cm high

Moorcroft 'Major Mitchell cockatoo Vase' designed by Vicky…

Limited Edition Major Mitchell Cockatoo Vase by Moorcroft

Moorcroft 'Major Mitchell cockatoo Vase' designed by Vicky Lovatt, 2014, signed limited edition 5/75, height 42.5 cm

A large and impressive Moorcroft limited edition Kyoto vase,…

Limited Edition Moorcroft Kyoto Vase by Rachel Bishop (9 words)

A large and impressive Moorcroft limited edition Kyoto vase, designed by Rachel Bishop, dated 1995, Edition 36/100, 61 cm high

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Moorcroft Vase

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 17/500, stamped and inscribed: Moorcroft, Made in England, initialled Wm for Walter Moorcroft, '18.5 cm. Provenance: The Ruth Simon Collection, Sydney

A monumental Moorcroft limited edition Jerusalem pattern vase,…

Limited Edition Moorcroft Jerusalem Pattern Vase

A monumental Moorcroft limited edition Jerusalem pattern vase, designed by Nicola Slaney, 2000, decorated with three panels showing the Wailing Wall, the Dome of the Rock and the Church of the Holy Sepulchre, Impressed factory marks, edition 1/50, 65 cm…

A Moorcroft Thomas Goode Elephant design two handled ovid vase.…

Moorcroft Thomas Goode Elephant Vase

A Moorcroft Thomas Goode Elephant design two handled ovid vase. Designed by Sally Tuffin and introduced in a very limited edition of 25 pieces. 34 cm high

A rare and impressive Moorcroft Blue Gum pattern limited…

Limited Edition Moorcroft Blue Gum Vase by Sally Tuffin

A rare and impressive Moorcroft Blue Gum pattern limited edition vase, designed by Sally Tuffin. No 1/50. 42 cm high

A large Moorcroft limited edition Australiana vase, 'Tasmanian…

Limited Edition Moorcroft Vase - 'Tasmanian Blue Gum'

A large Moorcroft limited edition Australiana vase, 'Tasmanian Blue Gum' pattern, designed by Sally Tuffin, circa 1992, of baluster form decorated with flowering gum nuts amongst gum leaves on a blue ground, impressed factory mark, made for E.A. Joyce &…

Moorcroft, a large Tasmanian blue gum vase, circa 1993, limited…

Limited Edition Tasmanian Blue Gum Vase by Moorcroft

Moorcroft, a large Tasmanian blue gum vase, circa 1993, limited edition 44/50, impressed, stamped and inscribed: Moorcroft, Made in England, R.J.B. Des, 20th. 5.94, E.A. Joyce & Son, Tasmania, Centenary 1893-1993, signed: J. Moorcroft, 42' cm high