Illuminate the Darkness: Philips Lamps in WWII Propaganda

World War II posters (2), 'Blackout outside, Plenty of light inside with Philips Lamps.' second World War poster produced by Phillips Electrical Industries Pty Ltd advertising Phillips lamps. The text only poster uses colour to symbolise the effects of light and dark. On the left side of the poster, set jutting out of the rectangular edge, the title text appears in a palette shaped graphic of opposing dark/light colours. The rest of the text is centred in the other half of the poster in white, yellow and black set against a red background. The poster attempts to link brand loyalty with patriotic loyalty and refers directly to the black out conditions in Australia at the time (31.5 x 75 cm (irreg.); & 'See it through with Philips Lamps,' second World War poster produced by Philips Electrical Industries Pty Ltd advertising Philips lamps. It depicts a large incandescent light bulb with the Union Jack behind it set against a bright yellow background. The title and message text are superimposed over the image at the top and lower centre of the poster. The poster attempts to link brand loyalty with patriotic loyalty (75 x 49 cm (overall). Offset lithograph on paper (2). Provenance: Australian war Memorial, Canberra (deaccession).