William Moorcroft, large vase, c. 1925, cornflower' pattern,…
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William Moorcroft, large vase, c. 1925, cornflower' pattern, decorated with flower heads in pale pink and white with blue stamens, against a green and blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, made in England, height 32 cm

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  • Dating English Ceramics - Excellent detailed reference books such as Godden's Encyclopaedia of British Pottery and Porcelain Marks will help to identify and date specific manufacturer's marks.

    However, there are a few simple guidelines which may also help.

    The inclusion of the word 'England' on an item ensured compliance with the American McKinley Tariff Act 1891, which was important for British exporters. An item so marked would have been made after 1891.

    In 1921 the act was revised to require the phrase 'Made in' followed by the country. So if an item is marked 'Made in England', it is generally considered to be made after that date, although some manufacturers were using this phrase pior to the act being changed.

    The use of the word 'Ltd' of 'Limited' after a company's name indicates a date after 1860, though with ceramic manufacturers this did not become general practice until the 1880's.

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