Bally is a Swiss luxury fashion house established in 1851 by Carl Franz Bally and his brother Fritz. Historically known for its shoes, the brand also produces bags, accessories, and ready-to-wear. Carl Franz Bally was born in 1821 in Schönenwerd, Switzerland. He joined the family business, a silk ribbon manufacturer, when he was 17. In 1851, he decided to go into shoe manufacturing after a stay in Paris. He opened his first shoemaking workshop in the basement of his family home.
Bally quickly became known for its high-quality shoes. The company used the latest technology and materials, and its shoes were made by skilled craftsmen. Bally also pioneered the use of new marketing techniques, such as advertising and celebrity endorsements.
In the late 19th and 20th century, Bally began to expand its operations. The company opened new factories in Switzerland and other countries, and it began to more...
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