Bally (Switzerland) advertising posters

Bally is a Swiss luxury fashion house established in 1851 by Carl Franz Bally and his brother Fritz. Historically known for its shoes, the brand also produces bags, accessories, and ready-to-wear. Carl Franz Bally was born in 1821 in Schönenwerd, Switzerland. He joined the family business, a silk ribbon manufacturer, when he was 17. In 1851, he decided to go into shoe manufacturing after a stay in Paris. He opened his first shoemaking workshop in the basement of his family home.

Bally quickly became known for its high-quality shoes. The company used the latest technology and materials, and its shoes were made by skilled craftsmen. Bally also pioneered the use of new marketing techniques, such as advertising and celebrity endorsements.

In the late 19th and 20th century, Bally began to expand its operations. The company opened new factories in Switzerland and other countries, and it began to more... sell its shoes in department stores and other retail outlets around the world. Bally also began to produce other leather goods, such as bags and belts. Bally also became a major sponsor of sporting events, such as the Olympic Games.

Bally is now a leading luxury fashion brand and has continued to invest in its brand and its products. The company has opened new stores in China and other emerging markets, and it has partnered with celebrities and designers to create new collections. Bally is committed to creating high-quality, stylish products that reflect its Swiss heritage. Bally products are sold in over 100 countries around the world. less...