Graff is a British luxury jeweller founded in 1960 by Laurence Graff. The company is headquartered in London and has stores in major cities around the world.
Laurence Graff began his career as a diamond cutter in Hatton Garden, London's diamond district. He quickly established a reputation for his expertise and craftsmanship, and in 1960 he opened his own jewellery store.
Graff quickly became known for his exquisite diamonds and his innovative designs. He is credited with popularizing the pavé setting, in which diamonds are set close together to create a seamless surface. He also developed the "Graff Cut," a unique diamond cut that enhances the brilliance of the stone.
Graff has become one of the most successful jewellers in the world. His clients include celebrities, royalty, and heads of state. The company has also been involved in some of the most famous jewelry auctions in history.
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A Graff 'Disco butterfly' ruby and diamond wristwatch, having an Eta quartz movement, circular revolving diamond and ruby dial, 18ct white gold diamond set case with diamond set crown, red alligator bands with diamond set buckle, having a diamond set time…
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