William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A Moorcroft tall vase, Aotearoa pattern, designed by Emma…

Signed Moorcroft Aotearoa Vase by Emma Bossons

A Moorcroft tall vase, Aotearoa pattern, designed by Emma Bossons, c.1998, signed by the designer and Nicola Slany, dated 23.3.00, numbered 78 and marked MDS for Moorcroft Designer Studio

Two Moorcroft plates and four pin trays, the small plates in…

Moorcroft Plates and Pin Trays Set

Two Moorcroft plates and four pin trays, the small plates in the 'Spiraxia' pattern designed and signed by Emma Bossons circa 1998, with Sparaxis tri-color flowers in full bloom, numbered 182, together a 'Flames of the Forest' (Philip Gibson, c19970m…

A Moorcroft 'Puffins' pattern vase, designed by Carole Lovatt,…

A Moorcroft 'Puffins' pattern vase, designed by Carole Lovatt, circa 1997, the 8/6 shape ovoid vase with tube line decoration of adorable Scottish Staffa puffins playing on the shore, with impressed Moorcroft stamp and other ciphers, signed 'Emma Bossons'…

A Moorcroft Pottery Australian collection Sturt Desert Pea vase…

Limited Edition Moorcroft Pottery Sturt Desert Pea Vase

A Moorcroft Pottery Australian collection Sturt Desert Pea vase c.1998, designed by Emma Bossons limited edition 71 / 100 signed with signatures and factory marks to base, height 28.2 cm

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons,…

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons, c2002, the RM2/6 shape vase, inspired by the work of 19th century Rosenberg designer, Willem Hartgring, tube-line decorated with butterflies, caterpillar, spider and snail, on blooming…

Three Moorcroft vases, comprising a pre-production 'Trial'…

Moorcroft Vases Trio in Original Boxes

Three Moorcroft vases, comprising a pre-production 'Trial' small vase, dated 20.2.2002, unknown pattern; a 'Calla Lily' pattern waisted vase (des. Emma Bossons, circa 2011) decorated in the Art Nouveau manner, and an 'Indigo' bottle vase (des. Emma…

Moorcroft Pottery framed plaque, 2005, by Emma Bossons, limited…

Limited Edition Moorcroft Pottery Plaque by Emma Bossons

Moorcroft Pottery framed plaque, 2005, by Emma Bossons, limited edition 142/200, signed with factory marks, 31 x 20.5 cm (plaque size)

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie &…

Limited Edition Moorcroft Tangerine Candy Biscuit Barrel

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie & Stains Exhibition by Emma Bossons, special to members only, ltd ed. 114/150, signed and in box. Height 12 cm

A Moorcroft trial 'Sturt Desert Pea' pattern vase, Des. Emma…

Moorcroft 'Sturt Desert Pea' Vase, Emma Bossons, c1998

A Moorcroft trial 'Sturt Desert Pea' pattern vase, Des. Emma Bossons, c1998 Rrp $1450. The 62/7 shape vase designed in homage to the vibrant Australian Sturt's desert pea (Swainsona formosa), decorated with an almost continuous border of tube-lined crisp…

A Moorcroft lidded box, Flower pattern, designed by Emma…

Limited Edition Moorcroft Lidded Box with Flower Pattern and Signature

A Moorcroft lidded box, Flower pattern, designed by Emma Bossons, c.2008, Limited Edition 61/100, signed by the designer

A Moorcroft Pottery Victoriana vase numbered edition by Emma…

Emma Bossons Moorcroft Victoriana Vase

A Moorcroft Pottery Victoriana vase numbered edition by Emma Bossons and designed for the collectors club. Signed signature with impressed factory marks. Height 20.5 cm

Moorcroft, 'Red Hairy Heath' vase, 2004, Limited Edition 17/25,…

"Red Hairy Heath" Moorcroft Vase by Emma Bossons

Moorcroft, 'Red Hairy Heath' vase, 2004, Limited Edition 17/25, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 17/25, Dalbry Antiquies, 2004, E. Bossons, 31.5 cm high

Moorcroft, enamel 'Waratah' box, 2001, Limited Edition of…

Limited Edition Enamel 'Waratah' Box by Moorcroft

Moorcroft, enamel 'Waratah' box, 2001, Limited Edition of 15/100, designed by Angie Davenport, and painted by Emma Bossons, 4 cm high, 5.5 cm diameter

A Moorcroft Pottery 'Queens Choice' lamp and shade designed by…

Emma Bossons' Moorcroft 'Queens Choice' Lamp with Fruit Design

A Moorcroft Pottery 'Queens Choice' lamp and shade designed by Emma Bossons decorated with fruit and foliage. Signed and dated 'E.Bossons 8.10.05' height 74 cm (with shade) 31 cm approx. (vase only)

A Moorcroft Trial 'Sturt Desert Pea' pattern vase, Des. Emma…

A Moorcroft Trial 'Sturt Desert Pea' pattern vase, Des. Emma Bossons, c1998, the 403/5 shape vase designed in homage to the vibrant Australian Sturt's desert pea (Swainsona formosa), decorated with an almost continuous border of tube-lined crisp flowers…

A Moorcroft 'Fleurs de Luce' pattern vase, designer Emma…

Moorcroft 'Fleurs de Luce' Vase by Emma Bossons

A Moorcroft 'Fleurs de Luce' pattern vase, designer Emma Bossons, (2007), ovoid two handled shape raised from a square foot, 27/10, height 26 cm. Historic retail $NZ2260.

A Moorcroft Spiraxia design shouldered ovid vase. Designed by…

Moorcroft Spiraxia Vase by Emma Bossons - 30cm

A Moorcroft Spiraxia design shouldered ovid vase. Designed by Emma Bossons. 30 cm high

Moorcroft, a Cooktown orchid vase, 2008, designed by Emma…

Moorcroft Cooktown Orchid Vase with Map of Australia

Moorcroft, a Cooktown orchid vase, 2008, designed by Emma Bossons, impressed and inscribed: Moorcroft, with a map of Australia, 16 cm high

A Moorcroft Pottery anemone Tribute vase, circa 2002, by Emma…

Moorcroft Anemone Tribute Vase

A Moorcroft Pottery anemone Tribute vase, circa 2002, by Emma Bossons. Designed in tribute to Walter Moorcroft receiving an OBE award. Signed with factory marks. Height 25 cm

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500,…

Limited Edition Moorcroft Anemone Vase by Emma Bossons

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500, impressed mark and signed to base, height 28 cm.

A Moorcroft Pottery Queens Choice charger, c.2000, designed by…

Emma Bossons Moorcroft Charger, Queens Choice Design

A Moorcroft Pottery Queens Choice charger, c.2000, designed by Emma Bossons, signed by Emma Bossons and dated 2005 verso, with impressed factory marks. Diameter 36 cm

A Moorcroft Pottery Queens Choice lamp, c.2005, designed by…

Moorcroft Queens Choice Lamp by Emma Bossons, 2005

A Moorcroft Pottery Queens Choice lamp, c.2005, designed by Emma Bossons, with Moorcroft issue shade. Height 74 cm

A Moorcroft Pottery 'Carousel' ginger jar, 2012, by Emma…

Moorcroft Carousel Ginger Jar

A Moorcroft Pottery 'Carousel' ginger jar, 2012, by Emma Bossons, numbered edition #85. Emma Bossons has combined the floral designs of several Moorcroft designers, into one 'Carousel', design., signed with makers stamp to base. Height 20 cm

A Moorcroft Pottery light on Waters vase 2005, by Emma Bossons…

Limited Edition Moorcroft Waters Vase by Emma Bossons

A Moorcroft Pottery light on Waters vase 2005, by Emma Bossons limited edition number 90/100 signed with factory marks. Height 20.4 cm

Moorcroft, 'New World Waratah' vase, 2013, designed by Emma…

"New World Waratah" Moorcroft Vase by Emma Bossons

Moorcroft, 'New World Waratah' vase, 2013, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, Jb, Trial, 8-6-13, Aiji, 26 cm high

Moorcroft, a 'Sturt Dessert Pea' vase, 1998, Limited Edition…

Limited Edition Sturt Desert Pea Vase by Moorcroft

Moorcroft, a 'Sturt Dessert Pea' vase, 1998, Limited Edition 11/100, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 11/100, Wm, E. Bossons, 28 cm high

Emma Bossons for Moorcroft, vase, Australian collection, 1998,…

Emma Bossons Moorcroft Vase, Sturt Desert Pea, 1998

Emma Bossons for Moorcroft, vase, Australian collection, 1998, Sturt Desert Pea' pattern, signed 'E Bossons' and dated '1998', impressed 'Moorcroft, made in Stoke on Trent England', 83/100, height 28.5 cm

A Moorcroft Queens Choice design charger, a pottery charger,…

Moorcroft Queens Choice Pottery Charger

A Moorcroft Queens Choice design charger, a pottery charger, decorated in the Queen's Choice design by Emma Bossons, copyright 2000, impressed marks and painted monograms, 35.5 cm diameter

A Moorcroft Pottery Liberty Centenary collection vase dated…

Limited Edition Moorcroft Liberty Centenary Vase by Emma Bossons

A Moorcroft Pottery Liberty Centenary collection vase dated 2002, designed by Emma Bossons. Limited edition 88/100, signed Emma Bossons with factory marks. Height 28 cm

Moorcroft, a New World Waratah vase, 2013, limited edition…

Limited Edition New World Waratah Vase by Moorcroft

Moorcroft, a New World Waratah vase, 2013, limited edition 137/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Co, ?26 cm high, Note, This design was part of the…

Moorcroft, a New World Waratah vase, 2013, limited edition…

Limited edition New World Waratah vase by Emma Bossons

Moorcroft, a New World Waratah vase, 2013, limited edition 71/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Kw, ?26 cm high, Note, This design was part of the…

Emma Bossons for Moorcroft, two vases, 2003, 'Evening Sky'…

Emma Bossons Moorcroft Evening Sky Vases

Emma Bossons for Moorcroft, two vases, 2003, 'Evening Sky' pattern, decorated with tubelined trees in a landscape against a dusk sky, painted monogram of Emma Bossons and dated '2003', impressed 'Moorcroft, Made in Stokeontrent England', one vase signed…

Moorcroft, 'Sturt Desert Pea' vase, 2000, designed by Emma…

Moorcroft Sturt Desert Pea Vase by Emma Bossons

Moorcroft, 'Sturt Desert Pea' vase, 2000, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Trial, Eb, 14-4-00, 19 cm high

A Moorcroft King Protea design ovid vase with cylindrical neck…

Limited Edition Moorcroft King Protea Vase by Emma Bossons

A Moorcroft King Protea design ovid vase with cylindrical neck and everted rim Designed by Emma Bossons in a limited edition of 100 pieces. 38 cm high

Moorcroft, a 'New World Waratah' vase, 2013, l imited edition…

"New World Waratah" Moorcroft Vase

Moorcroft, a 'New World Waratah' vase, 2013, l imited edition 2/25, designed by Emma Bossons, stamped and inscribed: Moorcroft, Made in Stoke on Trent, England, 2014, Kw, H, 2013, 2/25, E Bossons, ?40 cm high

A large Moorcroft vase RM3 'Hidden Dreams' by Emma Bossons one…

Emma Bossons Moorcroft Vase - Hidden Dreams (47/50)

A large Moorcroft vase RM3 'Hidden Dreams' by Emma Bossons one of 50 pieces. Signed 'Emma Bossons' numbered 47/50 height 67 cm

Moorcroft, an Australian Waratah vase, circa 2013, a trial one…

Australian Waratah Vase by Moorcroft

Moorcroft, an Australian Waratah vase, circa 2013, a trial one off colour way vase, decorated by Emma Bossons, stamped and inscribed: Moorcroft, Made in Stoke on Trent, England, Ch, Trial, 12:11:13, 'Ayi, ?40 cm high