William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A Moorcroft two handled lidded tazza, Symphony pattern,…

Emma Bossons Moorcroft Symphony Tazza #55

A Moorcroft two handled lidded tazza, Symphony pattern, designed by Emma Bossons for the Moorcroft Collectors Club, c.2003, signed by the designer, numbered 55

Moorcroft vase 24 cm high, signed 'E. Bossons' to base, circa…

Signed Moorcroft Vase, 24 cm, Circa 2006

Moorcroft vase 24 cm high, signed 'E. Bossons' to base, circa 2006

A Moorcroft year plate 2000, Birth of Light, numbered 396/2000,…

Moorcroft Birth of Light Plate (2000)

A Moorcroft year plate 2000, Birth of Light, numbered 396/2000, signed by Emma Bossons and Nicola Slaney

A Moorcroft plate, Evening Sky pattern, designed by Emma…

Emma Bossons' Signed Moorcroft Evening Sky Plate (2003)

A Moorcroft plate, Evening Sky pattern, designed by Emma Bossons, c.2003, signed by the dsigner

A Moorcroft Shearwater Heron, modelled by Emma Bossons (2005)…

Emma Bossons' Signed Moorcroft Shearwater Heron Figurine

A Moorcroft Shearwater Heron, modelled by Emma Bossons (2005) signed by the artist. Historic retail $NZ1240, height 18.5 cm

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma…

Moorcroft Frangipani Vase and Iris Jug Set

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma Bossons, circa 2000) with tube line decoration of frangipani flowers in pink and green tones, and an 'Iris' jug designed by Rachel Bishop for the Moorcroft Collectors club, inscribed M.C.C and…

A limited edition Moorcroft 'Lily of the Valley' pattern vase,…

A limited edition Moorcroft 'Lily of the Valley' pattern vase, designed by Emma Bossons for the millennium Charity collection, 2000., the squat baluster form vase decorated with tube-lined crisp white flowers on a subtle orange ground, changing to a…

Moorcroft boxed circa 2002 plate Anemone Tribute pattern signed…

Emma Bossons Anemone Tribute Moorcroft Plate (2002)

Moorcroft boxed circa 2002 plate Anemone Tribute pattern signed Emma Bossons 26 cm diameter

A Moorcroft lidded ginger jar, ERII Golden Jubilee pattern,…

Moorcroft Golden Jubilee Ginger Jar with Emma Bossons Design

A Moorcroft lidded ginger jar, ERII Golden Jubilee pattern, designed by Emma Bossons for the 2002 jubilee with Jubilee backstamp

Moorcroft 'Victoriana' Collector's Club vase signed E. Bossons…

Moorcroft 'Victoriana' Collector's Club Vase with Box

Moorcroft 'Victoriana' Collector's Club vase signed E. Bossons with Moorcroft made in England and other marks to base, 20.9 cm high, a Moorcroft cardboard box is included

Moorcroft Emma Bossons vase Thoughts in Flight' from 2008, 11…

"Thoughts in Flight" Moorcroft Vase (2008)

Moorcroft Emma Bossons vase Thoughts in Flight' from 2008, 11 cm high

A Moorcroft 'Anemone' vase, by Emma Bossons, signed and dated…

Emma Bossons Moorcroft Anemone Vase, 2006, #171/500

A Moorcroft 'Anemone' vase, by Emma Bossons, signed and dated 2006 to base, edition 171/500. Height 27 cm.

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990…

Moorcroft Magnolia Vase and Queen's Choice Dish

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990 and 2000, a small waisted globular vase with shell pink tubelined magnolia blooms upon a cobalt ground, Moorcroft impressed mark, gold pen signature and date, and a richly decorated Queen's…

A Moorcroft Indigo design ovid vase. Designed by Emma Bossons.…

Moorcroft Indigo Ovid Vase by Emma Bossons (9 words)

A Moorcroft Indigo design ovid vase. Designed by Emma Bossons. 17 cm high

A Moorcroft vase, Copthall Lane pattern, designed by Emma…

Limited Edition Moorcroft Vase with Copthall Lane Pattern

A Moorcroft vase, Copthall Lane pattern, designed by Emma Bossons, Limited Edition 27/150, signed by the designer

A Moorcroft 'New Dawn' vase, designer Emma Bossons (2006),…

Moorcroft New Dawn Vase by Emma Bossons

A Moorcroft 'New Dawn' vase, designer Emma Bossons (2006), Shape 99/8, height 21 cm. Historic retail $NZ1000

Moorcroft Symphony pattern lidded bonbonnier signed E. Bossons…

Signed Moorcroft Symphony Lidded Bonbonnier with Box

Moorcroft Symphony pattern lidded bonbonnier signed E. Bossons 2003), with Moorcroft made in Stoke on Trent England, M.C.C. And other marks to base, 21.5 cm high, original Moorcroft box is included

A Moorcroft Shearwater Heron, modelled by Emma Bossons (2005)…

Signed Moorcroft Shearwater Heron by Emma Bossons

A Moorcroft Shearwater Heron, modelled by Emma Bossons (2005) signed by the artist. Historic retail $NZ1240, height 18.5 cm

A Moorcroft Pottery framed Miss Alice plaque c.2005, designed…

Emma Bossons Moorcroft Pottery Plaque

A Moorcroft Pottery framed Miss Alice plaque c.2005, designed by Emma Bossons signed monogram with factory marks verso 30.7 x 9.8 cm (plaque)

A Moorcroft 'toblerone' traingular plaque Hartgring pattern,…

Moorcroft Hartgring Toblerone Plaque by Emma Bossons

A Moorcroft 'toblerone' traingular plaque Hartgring pattern, designed by Emma Bossons, c.2001, MOORCROFT POTTERY' ton one face

A large Moorcroft ginger jar, Cream Magnolia pattern, designer…

Limited Edition Moorcroft Ginger Jar in Cream Magnolia Pattern

A large Moorcroft ginger jar, Cream Magnolia pattern, designer Emma Bossons, limited edition 46/100 shape 769/8, height 32 cm, signed by Vicki Lovatt and Emma Bossons. Historic retail $NZ1930.

A Moorcroft vase. 2004. a baluster-shaped vase in 'Red Hairy…

Limited Edition Moorcroft Vase in Red Hairy Heath

A Moorcroft vase. 2004. a baluster-shaped vase in 'Red Hairy Heath' number 72 from a limited edition of 150, signed E Bossons, painted and impressed marks underside. Height 20 cm

A Moorcroft 'Orchid Arabesque' vase, designer Emma Bossons,…

Moorcroft Orchid Arabesque Vase by Emma Bossons

A Moorcroft 'Orchid Arabesque' vase, designer Emma Bossons, (2003), Shape 372/8, height 21 cm. Historic retail $NZ935.

A Moorcroft Spiraxia design plate Signature Emma Bossons. 15 cm…

Emma Bossons Moorcroft Spiraxia Plate

A Moorcroft Spiraxia design plate Signature Emma Bossons. 15 cm wide

Moorcroft Pottery small vase, Chilean Crocus, 2005 Christmas…

Chilean Crocus: Moorcroft Pottery Vase by Emma Bossons

Moorcroft Pottery small vase, Chilean Crocus, 2005 Christmas Event vase, designed by Emma Bossons, 9.5 cm high

Moorcroft boxed circa 2005 elongated specimen vase Clematis…

Limited Edition Moorcroft Clematis Queen Vase

Moorcroft boxed circa 2005 elongated specimen vase Clematis Queen pattern signed E Bossons limited edition 38/200 31 cm

A Moorcroft 'Queen's Choice' pattern plate, the plate in the…

Moorcroft 'Queen's Choice' Plate in Original Box (26 cm)

A Moorcroft 'Queen's Choice' pattern plate, the plate in the 'Queen's choice' (des. Emma Bossons, c2000), with impressed Moorcroft stamp and other ciphers, in its original box. Diameter: 26 cm

Modern Moorcroft ovoid vase Allegro flame pattern, signed E…

Moorcroft Allegro Flame Vase, Signed & Boxed

Modern Moorcroft ovoid vase Allegro flame pattern, signed E Bossons 2003, no 168, 21 cm height, boxed

Modern Moorcroft two section tile panel doves, signed Bossons,…

Moorcroft Doves Tile Panel by Bossons

Modern Moorcroft two section tile panel doves, signed Bossons, limited edition 23/200, 2003, 41.5 cm height

Moorcroft vase 13 cm high, signed 'E. Bossons' to base, circa…

Signed Moorcroft Vase with Box, Circa 2008

Moorcroft vase 13 cm high, signed 'E. Bossons' to base, circa 2008, boxed

Moorcroft vase 19 cm high, circa 2006, signed 'E. Bossons' to…

Moorcroft Vase, Signed by E. Bossons, Boxed

Moorcroft vase 19 cm high, circa 2006, signed 'E. Bossons' to base, boxed

A Moorcroft Pottery framed plaque by Emma Bossons limited…

Emma Bossons Snowdrop Framed Plaque

A Moorcroft Pottery framed plaque by Emma Bossons limited edition number 187/200. Depicting flowers and snow drops. Signed, dated 2010, with edition number and factory marks verso. 20.2 x 10 cm (plaque size)

A Moorcroft 'New Dawn' vase, designer Emma Bossons (2006), tall…

Moorcroft 'New Dawn' Vase by Emma Bossons

A Moorcroft 'New Dawn' vase, designer Emma Bossons (2006), tall baluster shape, height 205. Historic retail $NZ1000

A Moorcroft plate, Sweet Besty pattern, designed by Emma…

Emma Bossons' Sweet Betsy Moorcroft Plate

A Moorcroft plate, Sweet Besty pattern, designed by Emma Bossons, c.2000,

A Moorcroft small 'Cornflower' pattern tray, designer Emma…

Limited Edition Moorcroft Cornflower Tray

A Moorcroft small 'Cornflower' pattern tray, designer Emma Bossons (2013), limmited edition, Ref 780/4, Dia.12 cm. MNumbered 36 of 75, dated and signed by the artist and also by Vicki Lovatt. Historic retail $NZ240.

A small Moorcroft vase, Rarotonga pattern, numbered 297 (1998)…

Moorcroft Rarotonga Vase, Limited Edition

A small Moorcroft vase, Rarotonga pattern, numbered 297 (1998) initialled EB for Emma Bossons mallet shape 2/4, part of the Dateline Collection for the Millenium, height 10 cm. Historic retail $NZ825.

Moorcroft Pottery plate - Spiraxia, Designed by Emma Bossons c.…

Emma Bossons' Spiraxia Moorcroft Plate - Excellent Condition

Moorcroft Pottery plate - Spiraxia, Designed by Emma Bossons c.1998, 16 cm diameter. Condition: Excellent