William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A Moorcroft vase, Copthall Lane pattern, designed by Emma…

Limited Edition Moorcroft Vase with Copthall Lane Pattern

A Moorcroft vase, Copthall Lane pattern, designed by Emma Bossons, Limited Edition 27/150, signed by the designer

A Moorcroft two handled lidded tazza, Symphony pattern,…

Emma Bossons Moorcroft Symphony Tazza #55

A Moorcroft two handled lidded tazza, Symphony pattern, designed by Emma Bossons for the Moorcroft Collectors Club, c.2003, signed by the designer, numbered 55

A Moorcroft lidded box, Flower pattern, designed by Emma…

Limited Edition Moorcroft Lidded Box with Flower Pattern and Signature

A Moorcroft lidded box, Flower pattern, designed by Emma Bossons, c.2008, Limited Edition 61/100, signed by the designer

A Moorcroft two handled vase, Hardington Moor pattern, designed…

Emma Bossons' Hardington Moor Vase

A Moorcroft two handled vase, Hardington Moor pattern, designed by Emma Bossons, c.2007,

A Moorcroft 'toblerone' traingular plaque Hartgring pattern,…

Moorcroft Hartgring Toblerone Plaque by Emma Bossons

A Moorcroft 'toblerone' traingular plaque Hartgring pattern, designed by Emma Bossons, c.2001, MOORCROFT POTTERY' ton one face

A Moorcroft tall vase, Aotearoa pattern, designed by Emma…

Signed Moorcroft Aotearoa Vase by Emma Bossons

A Moorcroft tall vase, Aotearoa pattern, designed by Emma Bossons, c.1998, signed by the designer and Nicola Slany, dated 23.3.00, numbered 78 and marked MDS for Moorcroft Designer Studio

A Moorcroft lidded box, Tangerine Pansy pattern, designed by…

Limited Edition Moorcroft Tangerine Pansy Box with Dual Signatures

A Moorcroft lidded box, Tangerine Pansy pattern, designed by Emma Bossons, c.2011, Limited Edition 119/150, signed by the designer twice

A Moorcroft plate, Evening Sky pattern, designed by Emma…

Emma Bossons' Signed Moorcroft Evening Sky Plate (2003)

A Moorcroft plate, Evening Sky pattern, designed by Emma Bossons, c.2003, signed by the dsigner

A Moorcroft plate, Sweet Besty pattern, designed by Emma…

Emma Bossons' Sweet Betsy Moorcroft Plate

A Moorcroft plate, Sweet Besty pattern, designed by Emma Bossons, c.2000,

A Moorcroft plate, limited edition Takahe pattern, designed by…

Limited Edition Moorcroft Takahe Plate by Emma Bossons

A Moorcroft plate, limited edition Takahe pattern, designed by Emma Bossons. c.2009, number 52/150

A Moorcroft plate, limited edition Takahe pattern, designed by…

Limited Edition Moorcroft Takahe Plate by Emma Bossons

A Moorcroft plate, limited edition Takahe pattern, designed by Emma Bossons. c.2009, number 49/150

A Moorcroft plate, limited edition Takahe pattern, designed by…

Limited Edition Moorcroft Takahe Plate by Emma Bossons

A Moorcroft plate, limited edition Takahe pattern, designed by Emma Bossons. c.2009, number 46/150

A Moorcroft plate, limited edition Takahe pattern, designed by…

Limited Edition Moorcroft Takahe Plate by Emma Bossons

A Moorcroft plate, limited edition Takahe pattern, designed by Emma Bossons. c.2009, number 36/150

A Moorcroft year plate 2000, Birth of Light, numbered 396/2000,…

Moorcroft Birth of Light Plate (2000)

A Moorcroft year plate 2000, Birth of Light, numbered 396/2000, signed by Emma Bossons and Nicola Slaney

A Moorcroft year plate 2000, Birth of Light, numbered 408/2000,…

Moorcroft Birth of Light Plate

A Moorcroft year plate 2000, Birth of Light, numbered 408/2000, signed by Emma Bossons and Nicola Slaney

A Moorcroft year plate 2000, Birth of Light, numbered 421/2000,…

Moorcroft Birth of Light Plate 2000

A Moorcroft year plate 2000, Birth of Light, numbered 421/2000, signed by Emma Bossons and Nicola Slaney

A Moorcroft year plate 2000, Birth of Light, numbered 410/2000,…

Moorcroft Birth of Light Plate 2000

A Moorcroft year plate 2000, Birth of Light, numbered 410/2000, signed by Emma Bossons and Nicola Slaney

A Moorcroft Stars at Dawn plaque, designed by Emma Bossons, c.…

Framed Moorcroft Stars at Dawn Plaque by Emma Bossons (2006)

A Moorcroft Stars at Dawn plaque, designed by Emma Bossons, c.2006 framed

A Black Ryden (Moorcroft associate) 'Songbrd' flask vase,…

"Songbrd" Black Ryden Flask Vase by Emma Bossons (2003)

A Black Ryden (Moorcroft associate) 'Songbrd' flask vase, designed by Emma Bossons, c.2003

Three Moorcroft vases, comprising a pre-production 'Trial'…

Moorcroft Vases Trio in Original Boxes

Three Moorcroft vases, comprising a pre-production 'Trial' small vase, dated 20.2.2002, unknown pattern; a 'Calla Lily' pattern waisted vase (des. Emma Bossons, circa 2011) decorated in the Art Nouveau manner, and an 'Indigo' bottle vase (des. Emma…

A Moorcroft 'Queen's Choice' pattern plate, the plate in the…

Moorcroft 'Queen's Choice' Plate in Original Box (26 cm)

A Moorcroft 'Queen's Choice' pattern plate, the plate in the 'Queen's choice' (des. Emma Bossons, c2000), with impressed Moorcroft stamp and other ciphers, in its original box. Diameter: 26 cm

Four Moorcroft small vases, comprising a 'Fruit Garden' vase…

Moorcroft Small Vases Set of Four

Four Moorcroft small vases, comprising a 'Fruit Garden' vase (des. Nicola Slaney, 1999) with tube line decoration of strawberries and insects, an 'Indigo' pattern vase (des. Emma Bossons, c1997), a 'Trout' vase (des. Philip Gibson, c1988), and a 'Gypsy'…

A Moorcroft 'Balloons' vase, the 'Balloons' pattern vase in…

Colorful Moorcroft 'Balloons' Vase

A Moorcroft 'Balloons' vase, the 'Balloons' pattern vase in shape 102/7, designed by Jeanne McDougall and dated 1998, decorated with colourful hot air balloons, stamped Mds to the underside for Moorcroft designer studio, further signed in gold pencil by…

Two Moorcroft plates and four pin trays, the small plates in…

Moorcroft Plates and Pin Trays Set

Two Moorcroft plates and four pin trays, the small plates in the 'Spiraxia' pattern designed and signed by Emma Bossons circa 1998, with Sparaxis tri-color flowers in full bloom, numbered 182, together a 'Flames of the Forest' (Philip Gibson, c19970m…

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma…

Moorcroft Frangipani Vase and Iris Jug Set

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma Bossons, circa 2000) with tube line decoration of frangipani flowers in pink and green tones, and an 'Iris' jug designed by Rachel Bishop for the Moorcroft Collectors club, inscribed M.C.C and…

A Moorcroft 'Indigo' pattern vase, designed by Emma Bossons,…

A Moorcroft 'Indigo' pattern vase, designed by Emma Bossons, circa 1999, the 869/6 shape vase, tube-line decorated with a geometric design of simple abstract lines in green tones fusing like stained glass in shades of blue and deep purple to the lower…

A Moorcroft 'Illyarrie' pattern vase, designed by Emma Bossons,…

A Moorcroft 'Illyarrie' pattern vase, designed by Emma Bossons, c2000., the 402/4 shape vase made exclusively for Australia, decorated with tube-lined Illyarrie gum tree yellow flowers and bright red operculum above a warm orange outback soil, and upon a…

A limited edition Moorcroft 'Lily of the Valley' pattern vase,…

A limited edition Moorcroft 'Lily of the Valley' pattern vase, designed by Emma Bossons for the millennium Charity collection, 2000., the squat baluster form vase decorated with tube-lined crisp white flowers on a subtle orange ground, changing to a…

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons,…

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons, c2002, the RM2/6 shape vase, inspired by the work of 19th century Rosenberg designer, Willem Hartgring, tube-line decorated with butterflies, caterpillar, spider and snail, on blooming…

A Moorcroft 'Puffins' pattern vase, designed by Carole Lovatt,…

A Moorcroft 'Puffins' pattern vase, designed by Carole Lovatt, circa 1997, the 8/6 shape ovoid vase with tube line decoration of adorable Scottish Staffa puffins playing on the shore, with impressed Moorcroft stamp and other ciphers, signed 'Emma Bossons'…

A Moorcroft Trial 'Illyarrie' pattern vase, designed by Emma…

A Moorcroft Trial 'Illyarrie' pattern vase, designed by Emma Bossons, c2000., the trial 198/5 shape vase made exclusively for Australia, decorated with tube-lined Illyarrie gum tree yellow flowers and bright red operculum above a warm orange outback soil,…

A Moorcroft Trial 'Sturt Desert Pea' pattern vase, Des. Emma…

A Moorcroft Trial 'Sturt Desert Pea' pattern vase, Des. Emma Bossons, c1998, the 403/5 shape vase designed in homage to the vibrant Australian Sturt's desert pea (Swainsona formosa), decorated with an almost continuous border of tube-lined crisp flowers…

A Moorcroft 'Illyarrie' pattern vase, Des. Emma Bossons, c2000,…

A Moorcroft 'Illyarrie' pattern vase, Des. Emma Bossons, c2000, the 226/7 shape vase made exclusively for Australia, decorated with tube-lined Illyarrie gum tree yellow flowers and bright red operculum above a warm orange outback soil, and upon a…

A Moorcroft Austalian Exclusive 'Cooktown Orchid' vase, Des.…

A Moorcroft Austalian Exclusive 'Cooktown Orchid' vase, Des. Emma Bossons, c1999, the 76/2 shape petite vase celebrating the state flower of Queensland, decorated with tube-lined blush-pink Cooktown orchids nestled amongst buds and foliage, with impressed…

Two Moorcroft Australian themed 'Scarlet Robin' and 'Illyarrie'…

Moorcroft Australian 'Scarlet Robin' and 'Illyarrie' Vases in Boxes

Two Moorcroft Australian themed 'Scarlet Robin' and 'Illyarrie' vases, comprising a 3/5? shape 'Scarlet Robin' vase (Des. Nicola Slaney, 2012) from the 'Tribute to Terra Australis Collection', numbered 137, together with a 402/4 shape 'Illyarrie' vase…

A Moorcroft 'Hepatica' vase, Des. Emma Bossons, 2000 the 87/6…

Moorcroft 'Hepatica' Vase by Emma Bossons, 2000, Original Box

A Moorcroft 'Hepatica' vase, Des. Emma Bossons, 2000 the 87/6 shape 'Hepatica' vase, tune-line decorated with floral sprays in a mix of cream and purple with soft green leaves above a dark purple base, with impressed Moorcroft stamp, painted marks and…

A Moorcroft trial 'Sturt Desert Pea' pattern vase, Des. Emma…

Moorcroft 'Sturt Desert Pea' Vase, Emma Bossons, c1998

A Moorcroft trial 'Sturt Desert Pea' pattern vase, Des. Emma Bossons, c1998 Rrp $1450. The 62/7 shape vase designed in homage to the vibrant Australian Sturt's desert pea (Swainsona formosa), decorated with an almost continuous border of tube-lined crisp…