Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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Large Moorcroft tapering vase late Florian pattern, 31.5 cm height

A William Moorcroft pottery Florian Ware cornflower blue vase (AF) c.1904 - 1913 in the Persian shape, AF - rim restored with James MacIntyre & Co factory mark and green painted initials height 28 cm

William Moorcroft Macintyre vase, signed by William Moorcroft to base, with printed Macintyre Burslem stamp and # M2603. Dual handled, floral decorated. Circa 1910. Height 17 cm

Large & impressive Moorcroft Florian Ware ovoid vase peacock pattern, 44.5 cm high

Moorcroft McIntyre two handled tapering vase green & gold Florian pattern, 27 cm high

A William Moorcroft pottery Florian Ware cornflower blue vase c.1904 - 1913 with James MacIntyre & Co factory mark and green painted signature height 19.5 cm

A William Moorcroft pottery Florian Ware cornflower blue vase c.1904 - 1913 in the Persian shape with James MacIntyre & Co factory mark and green painted initials height 28 cm

A rare MacIntyre 'Revived Cornflower' tall double gourd form vase, the red dominant floral design on a mottled green and dark blue ground, elegant double gourd form, impressed shape no.166 to base, full signature in green for William Moorcroft, pri

William Moorcroft Macintyre, Florian Ware Art Noveau vase, 1898-1906, signed, with Macintyre stamp. Repair to rim., height 18 cm, diameter 10 cm, weight 268g

William Moorcroft, Florian Ware fruit bowl, C. 1902, signed, impressed marks 'Moorcroft Burslem 1076,' height 12.5 cm, diameter 25 cm, weight 1.502kg

William Moorcroft Macintyre, tall brown Chrysanthemum vase, 1912, signed and dated, Macintyre stamp, height 30 cm, diameter 11 cm, weight 1.022kg

Moorcroft Macintyre, Florian Ware miniature tulip vase, C. 1900-1906, Macintyre stamp, painted 'M247814', height 7.5 cm, diameter 4.5 cm, weight 74g

Florian Ware MacIntyre Alhambra vase, C. 1903, stamped 'J & M Co. MacIntyre Burslem England,' painted 'M275/136', height 25 cm, diameter 7 cm, weight 528g

Florian Ware MacIntyre cornflower butter dish, 1900, with plated lid and stand., signed in monogram 'WM' stamped 'Florain Ware Jas Macintyre Co Ltd Burslem England. RdNo 326471', height (including stand) 14 cm, diameter 13.5 cm, weight 598g

William Moorcroft Macintyre, Florian Ware butterfly twin handled vase, C.1900, signed 'William Moorcroft, des' Macintyre stamped 'Rd no. 326469', height 15.3 cm, diameter 8 cm, weight 294g

A William Moorcroft MacIntyre Florian Ware two-handled vase, of tall tapering circular section with short foot, decorated with a version of the peacock design in light and dark blue. Printed marks and green painted signature. c.1900-1902. Height 23 cm

Moorcroft James MacIntyre landscape vase painted in delicate tones of a rural dusk scene. Stamped to the base. Condition: good, some crazing, height 18.5 cm

Moorcroft James MacIntyre 'Iris' plate finely tube-lined with Art Nouveau painted irises & forget-me-nots in tones of blue and green, on a cream ground. Stamped to the base. Condition: good, minor crazing, wear to the base, diameter 27 cm

A William Moorcroft pottery Alhambra vase c.1904 - 1913 with James MacIntyre & Co factory mark height 18.8 cm

A William Moorcroft pottery Florian Ware cornflower blue vase c.1904 - 1913 with James MacIntyre & Co factory mark and green painted initials height 19.5 cm

A William Moorcroft pottery Florian Ware cornflower blue vase c.1904 - 1913 in the Persian shape with James MacIntyre & Co factory mark and green painted initials height 28 cm

Moorcroft James MacIntyre jardiniere with sprays of flowers on a white ground, having gilt highlights & folded edges. Height 18 cm

William Moorcroft commemorative jug 'The bell Edmonton', continuous shallow relief moulded blue ground, printed Macintyre mark, 16.5 cm height

William Moorcroft inverted baluster vase lilac pattern, signature & printed Macintyre mark c1905, 18 cm height

William Moorcroft ovoid vase Eighteenth century pattern, signature & printed Macintyre mark c1905, 14 cm height

William Moorcroft elongated specimen vase Violets pattern, signature & printed Florian mark c1900, 29.5 cm height

William Moorcroft elongated ovoid specimen vase Alhambra pattern, printed Macintyre mark c1900, 31 cm height

William Moorcroft elongated specimen vase green & gold daisy pattern, signature & printed Macintyre mark, c1903, 19.5 cm height

William Moorcroft, Macintyre' Twin-handled Vase, c. 1907, Rose, Tulip and Forget-me-not' pattern, decorated with sprays of flowers against a cream ground, signed in green 'W. Moorcroft', printed Macintyre mark and registered design number,

William Moorcroft, Florian Ware' Vase, c. 1900, Fleur-de-lys' pattern, decorated with blue flowers and leaves against a light blue ground, signed in green 'W. M. des', with printed Florian Ware mark and registered design number, height 20 c

Moorcroft, a Malahide (Bottle Brush) vase, 1995, limited edition 47/200, designed by Rachael Bishop, impressed and inscribed: Moorcroft, Made in England, 'Malahide Made for James MacIntyre and Co. Ltd., Leeds', initialled Wm, copyright 95, 12 cm hi

A William Moorcroft pottery late Florian Ware vase c.1928 - 1949 signed green painted signature with impressed marks note: rim professionally restored, height: 26 cm

Moorcroft 'Glendair Carp' vase by Kerry Goodwin of bottle form, from the Legacy collection, in the manner of the early Florian carp pattern, limited edition numbered 72, dated 2012, impressed centenary backstamp. Condition: good, minor wear to the

Macintyre floral vase, with gilding &, green signature, 16 cm high approx.

William Moorcroft MacIntyre 'Florian poppy' vase, green signature and impressed mark to base, height 30 cm approx

William Moorcroft, Macintyre Vase, 1912, Cornflower' pattern, decorated with flowers amongst foliage on cream ground, signed in green 'W. Moorcroft' and dated '1912', with printed Macintyre mark, restored rim, height 17.4 cm

William Moorcroft, MacIntyre Tobacco Jar, c. 1912, 'Cornflower' pattern, with screw-turn lid, decorated with flowers on a mottled green ground, printed 'W H C M', with printed 'MacIntyre mark, height 12.8 cm. Provenance: The Estate of M

William Moorcroft for Liberty & Co., Florian Ware vase, c. 1908, 'Poppy' pattern, decorated with poppies and leaves in tones of blue and green, signed in green 'W. Moorcroft des.', printed 'Made for Liberty & Co.', with regi

William Moorcroft, Florian Ware Low Bowl, c. 1900, 'Cornflower' pattern, decorated with flowers outlined in white slip against a green and blue ground, signed in green 'W. M. des, height 7 cm diameter 25 cm. Provenance: The Estate of Mary Smart

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