Cherryca was a brand of die-cast model cars produced in the early 1960s by the Japanese company Taiseiya and branded as Cherryca Phenix. The company was founded in 1956 and Cherryca's first products were die-cast toy cars, which were inspired by the American hot rod culture of the 1950s. The company's cars were well-received by Japanese consumers and soon became popular collectors' items.

In the 1960s, Cherryca began to expand its product line to include other types of toy vehicles, such as trucks, buses, and motorcycles. The company also began to export its products to other countries, including the United States and Europe.

Cherryca faced increasing competition in the 1970s from other Japanese toy vehicle makers, such as Tomica and Matchbox. However, the company continued to produce high-quality products and maintained its popularity among collectors. In the following decade Cherryca began to focus on more...

31 items found:

These items have been sold, and the description, image and price are for reference purposes only.

Two Taiseiya Co models, including Cherryca Phenix Mercedes Benz;…

Taiseiya Co Models: Mercedes and Isuzu Bellet

Two Taiseiya Co models, including Cherryca Phenix Mercedes Benz; and micro Pet Isuzu Bellet (E-M boxes F-G) (2)

Cherryca no Phe 6 Buick Electra, sage, light green interior (G…

Cherryca's Buick Electra with Sage and Green Interior

Cherryca no Phe 6 Buick Electra, sage, light green interior (G box G-VG)

Cherryca Phenix Isuzu Bellel, two tone, cream and salmon,…

Two-tone Cherryca Isuzu Bellel Collectoys Lot

Cherryca Phenix Isuzu Bellel, two tone, cream and salmon, Collectoys Ex Lot 726 14 + 15 Sep 2007 (E-M box G-VG)

Cherryca no.8 Volkswagen beetle, Japanese, circa early 1960s,…

Green Japanese Volkswagen Beetle with Whitewall Tires (1960s)

Cherryca no.8 Volkswagen beetle, Japanese, circa early 1960s, green, Whitewall tyres (VG-E box G-VG)

Cherryca Phenix (Japan) no. 7 Ford Falcon, circa early 1960s,…

Cherryca Phenix's Two-Tone Ford Falcon Toy Car

Cherryca Phenix (Japan) no. 7 Ford Falcon, circa early 1960s, two-tone metallic blue and cream, plated detail, white hubs, grey tyres, slight perishing to tyres, in illustrated green, yellow and red box (E box G)

Cherryca Phenix (Japan) Hino Contessa Phe-1, salmon pink, red…

Salmon Pink Hino Contessa Phe-1 Toy Car

Cherryca Phenix (Japan) Hino Contessa Phe-1, salmon pink, red interior, white steering wheel, silver detailing, whitewall black plastic tyres, black chassis (E box G)

Cherryca Phenix (Japan) 24 Prince Gloria 4-door saloon, black…

Japanese Prince Gloria Saloon with Cream Spun Hubs

Cherryca Phenix (Japan) 24 Prince Gloria 4-door saloon, black body, green interior, cream spun hubs with chrome centres - name in English scratched to grey tin base, in yellow lift off lid box (E-M box G)

Cherryca Phenix Karmann Ghia no.9 350, metallic red (E-M box G)

Metallic Red Cherryca Karmann Ghia No.9 Diecast Car Model

Cherryca Phenix Karmann Ghia no.9 350, metallic red (E-M box G)

Collection of Cherryca Phenix and Taiseiyaco models, all…

Unboxed Cherryca Phenix and Taiseiyaco Models (8)

Collection of Cherryca Phenix and Taiseiyaco models, all unboxed (VG-M) (8)

3 Cherryca Phenix models, including PHE 47 Ford Falcon; PHE 12…

Cherryca Phenix Models Trio with Tape on Boxes

3 Cherryca Phenix models, including PHE 47 Ford Falcon; PHE 12 Datsun 1200 light-van; and PHE 18 Mercedes Benz 220sE with Cello tape to lid of box (E-M boxes G-VG) (3)

3 Cherryca Phenix models, including PHE 4 Datsun; PHE 5…

Cherryca Phenix Models - Datsun, Impala, Buick Electra

3 Cherryca Phenix models, including PHE 4 Datsun; PHE 5 Chevrolet Impala, box with Cello tape; and PHE 6 Buick Electra (E-M boxes G-VG) (3)

3 Cherryca Phenix PHE 17 Lincoln Continental models, all two…

3 Two-Tone Lincoln Continental Models by Cherryca Phenix

3 Cherryca Phenix PHE 17 Lincoln Continental models, all two tone (G-M boxes F-VG) (3)

Taiseiya Co (Japan) Cherryca Phenix No. Phe 14 (VG-E box VG-E)

Taiseiya Co Cherryca Phenix Phe 14 (VG-E)

Taiseiya Co (Japan) Cherryca Phenix No. Phe 14 (VG-E box VG-E)

Four Taiseiyaco (Japan) models, including Mercedes-Benz;…

Unboxed Taiseiyaco Japanese Car Models (4)

Four Taiseiyaco (Japan) models, including Mercedes-Benz; Cherryca Phenix Karmann Ghia; Cherryca Phenix; and one other, all unboxed (VG-E)

Taiseiyaco Cherryca Phenix (Japan), 34 Hino Contessa Sprint,…

Cream and Green Hino Contessa Sprint Toy Car

Taiseiyaco Cherryca Phenix (Japan), 34 Hino Contessa Sprint, cream with green interior, unboxed, ex-lot 711 Collectoys 16 & 17 December 2005 (E-M)

Micro Pet No. Phe 30 Isuzu Bellet Cherryca Phenix Series, red…

Vintage Micro Pet Isuzu Bellet Phenix in Chocolate Box

Micro Pet No. Phe 30 Isuzu Bellet Cherryca Phenix Series, red with green tinted windows, white-wall tyres and grey chassis, in original 'Chocolate Box' style packaging (E box VG)

Cherryca Pheonix Flasher series FL2 Ford Falcon Japanese, circa…

1960s Cherryca Ford Falcon Flasher Toy Car

Cherryca Pheonix Flasher series FL2 Ford Falcon Japanese, circa 1960s, pale green body with cream flash and roof, battery operated lighting, white cast hubs, in illustrated red, yellow and white box (E box G)

Cherryca Pheonix Flasher series FL1 Buick Elektra Japanese,…

1960s Japanese Battery-Operated Buick Elektra Toy Car

Cherryca Pheonix Flasher series FL1 Buick Elektra Japanese, circa 1960s, pale green, battery operated lighting, white cast hubs, in illustrated red, yellow and white box (E box G) Literature See: Ralston, Andrew G, Toy cars of Japan and Hong Kong,…

Cherryca No.39 Prince Sprint Japanese, circa mid 1960s, cream,…

Cream Japanese Toy Car with Silver Engine Detail

Cherryca No.39 Prince Sprint Japanese, circa mid 1960s, cream, silver engine detail, whitewall tyres, in illustrated orange box, outer sleeve missing (E-M box G) Literature See: Ralston, Andrew G, Toy Cars of Japan and Hong Kong, Schiffer Publishing Ltd.,…

Cherryca No.34 Hino Contessa Sprint Japanese, circa mid 1960s,…

Cream Hino Contessa Sprint Toy Car with Whitewall Tires

Cherryca No.34 Hino Contessa Sprint Japanese, circa mid 1960s, cream, silver detail to rear engine, whitewall tyres, in illustrated orange and white box including black outer sleeve (E-M box G-E) Literature See: Ralston, Andrew G, Toy Cars of Japan and…

Cherryca No.27 Toyota Crown Custom Station Wagon Japanese,…

Green Toyota Crown Station Wagon with Chrome Detail

Cherryca No.27 Toyota Crown Custom Station Wagon Japanese, circa mid 1960s, green with chrome engine detail, whitewall tyres, in illustrated orange display box with black outer sleeve (E box G) Literature See: Ralston, Andrew G, Toy Cars of Japan and Hong…

Rare Cherryca No. 20 Cadillac Special Japanese, circa 1960s,…

Rare Cherryca No. 20 Cadillac Special Toy Car

Rare Cherryca No. 20 Cadillac Special Japanese, circa 1960s, metallic blue, plated detail, white cast hubs, in illustrated red and yellow box (VG-E box G) Literature See: Ralston, Andrew G, Toy cars of Japan and Hong Kong, Schiffer Publishing Ltd., Pa., U…

Cherryca No.19 CITROËN DS19 Convertible Japanese, circa 1960s,…

Cream Convertible Citroën DS19 Toy Car

Cherryca No.19 CITROËN DS19 Convertible Japanese, circa 1960s, cream, red interior, red steering wheel, perspex windscreen, plated parts, white cast hubs, grey tyres slightly perished, in illustrated red and cream box (E box G) Literature See: Ralston,…

Rare Cherryca No.19 CITROËN DS19 Convertible Japanese, circa…

Rare Cherryca No.19 CITROËN DS19 Convertible Toy Car

Rare Cherryca No.19 CITROËN DS19 Convertible Japanese, circa 1960s, red, matte black interior and steering wheel, perspex windscreen, white cast hubs, grey tyres slightly perished, in illustrated red and yellow box (E box G) Provenance: Ex lot 1209, 16 &…

Two Cherryca No. 18 Mercedes-Benz 220sE Japanese, circa 1960s,…

Cherryca Mercedes-Benz Duo in Illustrated Boxes

Two Cherryca No. 18 Mercedes-Benz 220sE Japanese, circa 1960s, one cream, plated detail, white cast hubs; the other black, plated detail, white cast hubs, both in illustrated green, yellow and red boxes (VG-E boxes G) (2) Literature See: Ralston, Andrew G…

Cherryca No. 10 Dodge Polara Japanese, circa 1960s, green, grey…

Vintage Japanese Toy Cars: Dodge Polara and Ford Thunderbird

Cherryca No. 10 Dodge Polara Japanese, circa 1960s, green, grey roof, plated detail, white cast hubs; and Cherryca No. 15 Ford Thunderbird, grey, white roof, plated detail, white cast hubs, both in illustrated green, yellow and red boxes (VG-E boxes G)…

Cherryca No. 8 Volkswagen beetle Japanese, circa early 1960s,…

Green Japanese Volkswagen Beetle Toy Car

Cherryca No. 8 Volkswagen beetle Japanese, circa early 1960s, green, plated parts, whitewall tyres, in illustrated red, yellow and green box (E box F) Literature See: Ralston, Andrew G, Toy cars of Japan and Hong Kong, Schiffer Publishing Ltd., Pa., U.S.A…

Taiseiya Cherryca Phenix No. PHE44 Mazda Luce fawn, green…

Mazda Luce in Fawn and Green with White Hubs

Taiseiya Cherryca Phenix No. PHE44 Mazda Luce fawn, green interior, white and chrome hubs, in illustrated maroon and yellow box

Cherryca Phenix No. PHE16 Datsun Fairlady metallic dark green,…

Dark Green Datsun Fairlady with Maroon Interior and Whitewall Tires

Cherryca Phenix No. PHE16 Datsun Fairlady metallic dark green, maroon interior, whitewall tyres with chrome hubs, in illustrated maroon and cream box

Taiseiya Cherryca Phenix No. PHE13 Datsun 1200 pick-up pale…

Pale Pink Datsun 1200 Pick-up with Chrome and Whitewalls

Taiseiya Cherryca Phenix No. PHE13 Datsun 1200 pick-up pale pink with white trim, blue tinted windows, chrome detail and hubs, whitewall tyres, in green and yellow illustrated box

Taiseiya Cherryca Phenix No. PHE12 Datsun 1200 light-van pale…

Pale Green Datsun 1200 Light-Van with Chrome Detail and Whitewalls

Taiseiya Cherryca Phenix No. PHE12 Datsun 1200 light-van pale green with cream stripe, green tinted windows, chrome detail and hubs, whitewall tyres, slight loss of paintwork to whitewall tyres otherwise mint, in green and yellow illustrated box