Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
11 item(s) found:

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Moorcroft, a pair of 'Trial' Australian Orchid vases, 2012, designed by Kerry Goodwin, impressed and inscribed Moorcroft, made in England, Trial, 4-3-13, Spw & Pm, 31.5 cm high

Moorcroft, 'Kangaroo Paw' vase, 2009, designed by Kerry Goodwin, impressed and inscribed, Moorcroft made in England Stoke on Trent, K.Goodwin, 66, 38cm

Moorcroft, 'Black Bean' vase, 2007, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, England, 2007, Kg, 20.5 cm high

Moorcroft, Hardy Brothers commemorative vase, 2013, limited edition 25/50, designed by Kerry Goodwin, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Gj, R, further stamped Kg & 'Made for Hardy Brothers', 2013 and signed K

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 20/30, K. Goodwin, 20012, 53 cm high

Moorcroft 'Glendair Carp' vase by Kerry Goodwin of bottle form, from the Legacy collection, in the manner of the early Florian carp pattern, limited edition numbered 72, dated 2012, impressed centenary backstamp. Condition: good, minor wear to the

A Moorcroft pottery rainbow Lorikeet vase, c.2008, by Kerry Goodwin. Signed with impressed and painted factory marks. Height 26.4 cm

Moorcroft dragonfly vase. Floral design, 2007. Designer possibly Kerry Goodwin. Height 18 cm

Moorcroft peaches vase. Designed by Kerry Goodwin for the Mediterranean Collection Collaborative. Height 15 cm

A Moorcroft 'Stairs to the stars' pottery vase, c.2011, designed by Kerry Goodwin, signed from the Circles of life collection numbered edition #48. Height 24 cm

A Moorcroft Saardian pattern baluster shape vase by Kerri Goodwin signed and dated '2001' on base. Height 27 cm