Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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A Moorcroft pottery Rain Forest vase, designed by Sally Tuffin, dated 14/9/1993 limited edition 147/150 signed J. Moorcroft with various factory marks height 41.8 cm

Moorcroft 'red tulip' baluster vase, by Sally Tuffin, marks to base, 27 cm high

Moorcroft, two 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 13cm and 10cm high

Moorcroft, 'H.M.S Sirius' vase, 1988, Limited edition 91/100, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, H.M.S Sirius, 91/100, Wm, 36 cm high

Moorcroft, 'Banksia' plate, circa. 1987, designed by Sally Tuffin, impressed and inscribed, Moorcroft, England, Wm, 26 cm diameter

Moorcroft, pair of 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 18cm high

Moorcroft, pair of 'Wattle' oval dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 23cm across

Moorcroft, pair of 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 31cm

Moorcroft, 'Wattle' candlestick and pair of dishes, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 20.5cm high and 11.5cm diameter

Moorcroft, 'H.M.S Sirius' charger, 1988, Limited edition 43/150, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, H.M.S Sirius, 43/150, Wm, 36 cm diameter

Moorcroft, 'Banksia' vase, circa. 1987, designed by Sally Tuffin, impressed and inscribed, Moorcroft, England, Wm, 10.5 cm high

A Moorcroft Banksia vase designed by Sally Tuffin (exclusively for the Australian market). 11.5 cm high.

A Moorcroft Polar Bear vase designed by Sally Tuffin, having Dennis China Works impressed factory marks. 16.5 cm high.

Sally Tuffin for Moorcroft Pottery, Vase, c. 1990, Finches' pattern, decorated with pomegranate, berries and finches against a green and blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 24 cm. Pro

A Moorcroft 'Banksia' vase, 1987 and after, designed by Sally Tuffin, the compressed ovoid vase raised on a low footrim and with a small waisted neck, tubelined and decorated with green textured flowers and characteristic prickly long leaves upon a

Sally Tuffin for Moorcroft, vase, c. 1990, 'Finches' pattern, of squat form, decorated with pomegranate, berries and finches against a blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 20.5 cm.

A large Moorcroft limited edition Australiana vase, 'Tasmanian Blue Gum' pattern, designed by Sally Tuffin, circa 1992, of baluster form decorated with flowering gum nuts amongst gum leaves on a blue ground, impressed factory mark, made for E.A. Jo

Moorcroft small vase, pomegranates and berries, Sally Tuffin, height 10 cm

Moorcroft 'Grapevine' vase by Sally Tuffin made exclusively for the Moorcroft collectors' club issued in 1987. the tendrils of the vine form the characters MCC87, with the 'Moorcroft Collectors' club' stamp to the base & original paper label. Condition goo

Moorcroft 'Tasmanian blue gum' vase designed by Sally Tuffin, numbered 304/500. Condition good, some crazing & minor wear to the base. Height 18.6 cm

A Moorcroft Banksia vase designed by Sally Tuffin, impressed Moorcroft. 28 cm high

A rare and impressive Moorcroft Blue Gum pattern limited edition vase, designed by Sally Tuffin. No 1/50. 42 cm high

A Moorcroft Thomas Goode Elephant design two handled ovid vase. Designed by Sally Tuffin and introduced in a very limited edition of 25 pieces. 34 cm high

A Moorcroft Blue Finches design vase of slender baluster form with everted rim. Designed by Sally Tuffin. 27 cm high

A Moorcroft Blue Finches design vase of slender baluster form with everted rim. Designed by Sally Tuffin in 1988. 27 cm high

A Moorcroft Sweet Pea design slender baluster vase. Designed by Sally Tuffin. 27 cm high

A Moorcroft Sweet Pea design slender baluster vase. Designed by Sally Tuffin. 27 cm high

A Moorcroft fish design charger by Sally Tuffin. 35 cm diameter

A Moorcroft Finches Blue ginger jar designed by Sally Tuffin. 21 cm high

A Moorcroft Blue Finches design large two handled vase. Designed by Sally Tuffin in 1988. 34 cm high

Moorcroft 'Rainforest' vase by Sally Tuffin signed in green 'J. Moorcroft', 'S.T Des', dated '12.7.93', numbered 133/150 with impressed marks. Condition excellent to good, some very slight crazing. Height 40.5 cm

Moorcroft Leicester pin dish. Designed by Sally Tuffin, 1995. Diameter 12 cm

A Moorcroft pottery butterflies vase 1994. Designed by Sally Tuffin. Signed with impressed factory marks. Diameter 20 cm

Moorcroft small vase, Finches and Fruit by Sally Tuffin

A Moorcroft 'Lemon tree' pattern table lamp, circa 1990, designed by Sally Tuffin, ovoid, with a shade, printed marks underside. Height 60 cm. Diameter 52 cm. (overall, with shade)

Moorcroft 'Violet' small vase, designed by Sally Tuffin, 2/4 with box

Moorcroft 'Buttercups' teapot with two cups & saucers by Sally Tuffin

A Moorcroft carp vase designed, by Sally Tuffin. 2002 moulded with three carp in yellow and blue. Height 26 cm.

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