William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A Moorcroft design studio 'Frogs' pattern vase, Des. Sian…

A Moorcroft design studio 'Frogs' pattern vase, Des. Sian Leeper, c1999, the 198/5 vase decorated in colourful palette with tube-lined red and yellow frogs on each side in a riverside rainforest setting, with impressed Moorcroft stamp, painted marks and…

Five Moorcroft pin trays, the five pin trays or dishes in…

Moorcroft Pin Tray Collection

Five Moorcroft pin trays, the five pin trays or dishes in different patterns including 'Trillium' (Nicola Slaney), 'Rose' (Sally Tuffin), 'Tembusu' (Sian Leeper), 'Gypsy' (Rachel Bishop) and 'Fruit Garden' (Nicola Slaney), each with impressed Moorcroft…

A Moorcroft limited edition 'White Road to Tuscany' vase,…

Limited Edition Moorcroft Tuscany Vase by Sian Leeper

A Moorcroft limited edition 'White Road to Tuscany' vase, designed and signed to the underside by Sian Leeper, the 87/9 shape vase decorated in the colourful 'White Road to Tuscany' pattern, no 161 of 300, with impressed Moorcroft stamp and other ciphers…

A limited edition Moorcroft 'Pride of Lions' pattern ginger jar…

Limited Edition Lion Ginger Jar by Moorcroft

A limited edition Moorcroft 'Pride of Lions' pattern ginger jar and cover, designed and signed by Sian Leeper and dated 1999, painted by Anji Davenport (signed and dated 12.9.01), the ginger jar tube-line decorated in 'Pride of lions' with the Serengeti…

A Moorcroft 'Melody' vase, designed by Sian Leeper, c.2006

Moorcroft 'Melody' Vase by Sian Leeper (2006)

A Moorcroft 'Melody' vase, designed by Sian Leeper, c.2006

A Moorcroft vase, Western Isles pattern, designed by Sian…

Moorcroft Western Isles Vase by Sian Leeper (2006)

A Moorcroft vase, Western Isles pattern, designed by Sian Leeper, c.2006

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001),…

Limited edition Moorcroft vase by Sian Leeper

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001), limited edition, numbered 178 of 350, signed by the artist Shape 93/12, height 31 cm. Historic retail $NZ1350.

A Moorcroft 'Apollo' vase, designer Sian Leeper, (2005), shape…

Moorcroft 'Apollo' Vase by Sian Leeper

A Moorcroft 'Apollo' vase, designer Sian Leeper, (2005), shape 226/7, height 20 cm. Historic retail $NZ1270.

A Moorcroft 'Melody' vase, designer Sian Leeper (2006) Shape…

Moorcroft 'Melody' Vase by Sian Leeper (2006)

A Moorcroft 'Melody' vase, designer Sian Leeper (2006) Shape 576/4, height 10.5 cm. Historic retail $NZ560

A Moorcroft Sophie Christina (Toblerone) plaque, designed by…

Moorcroft Toblerone Plaque by Sian Leeper (2001)

A Moorcroft Sophie Christina (Toblerone) plaque, designed by Sian Leeper (2001), length 18 cm. Historic retail $NZ500.

A Moorcroft 'Peruvian Lily' (Toblerone) plaque, designed by…

Moorcroft Peruvian Lily Plaque by Sian Leeper

A Moorcroft 'Peruvian Lily' (Toblerone) plaque, designed by Sian Leeper (2003), length 18 cm. Historic retail $NZ525.

A Moorcroft Sophie Christina (Toblerone) plaque, designed by…

Moorcroft Toblerone Plaque by Sian Leeper (2001)

A Moorcroft Sophie Christina (Toblerone) plaque, designed by Sian Leeper (2001), length 18 cm. Historic retail $NZ500.

A Moorcroft small ginger jar, Melody pattern, designer Sian…

Moorcroft Melody Ginger Jar by Sian Leeper

A Moorcroft small ginger jar, Melody pattern, designer Sian Leeper, shape 576/4, height 11 cm.

Moorcroft, White Road to Tuscany limited edition. 234/300, by…

White Road to Tuscany by Sian Leeper

Moorcroft, White Road to Tuscany limited edition. 234/300, by Sian Leeper 2006, height 22.3 cm ceramics

Moorcroft, kookaburra vase limited edition, 182/200, by Philip…

Limited Edition Kookaburra Vase by Gibson and Leeper

Moorcroft, kookaburra vase limited edition, 182/200, by Philip Gibson, signed. 234/300, by Sian Leeper, 2006.

Moorcroft Cotton Top pattern vase 104/150 limited edition,…

Limited Edition Moorcroft Cotton Top Pattern Vase with Box

Moorcroft Cotton Top pattern vase 104/150 limited edition, signed Sian Leeper, with Moorcroft made in Stoke on Trent England and other marks to base, 22.5 cm high, a Moorcroft cardboard box is included

A Moorcroft 'South Pacific' vase, of baluster shape and…

Limited Edition Moorcroft South Pacific Nautical Vase

A Moorcroft 'South Pacific' vase, of baluster shape and nautical scene with fish, crustaceans, sea urchins, turtle, octopus etc., by Sian Leeper, limited edition no 28/300, dated 2000. Height 36 cm.

Moorcroft boxed circa 2002 baluster vase cotton top pattern…

Limited Edition Moorcroft Cotton Top Baluster Vase

Moorcroft boxed circa 2002 baluster vase cotton top pattern signed Sian Leeper limited edition 39/150 22.5 cm

Moorcroft boxed circa 2002 jug Hibiscus moon pattern signed…

Moorcroft Hibiscus Moon Jug, Signed & Limited Edition

Moorcroft boxed circa 2002 jug Hibiscus moon pattern signed Sian Leeper led ed 67/250 12 cm

Modern Moorcroft very large baluster vase stylised tree pattern,…

Large Moorcroft Baluster Vase with Stylised Tree Pattern

Modern Moorcroft very large baluster vase stylised tree pattern, signed Sian Leeper 2006, 44 cm height

Moorcroft boxed c.2004 baluster vase amber Glow pattern signed…

Limited Edition Amber Glow Moorcroft Baluster Vase

Moorcroft boxed c.2004 baluster vase amber Glow pattern signed Sian Leeper limited edition 96/150 26c n

A Moorcroft vase, depicting an African landscape, signed Sian…

Limited Edition Moorcroft Vase, African Landscape by Sian Leeper

A Moorcroft vase, depicting an African landscape, signed Sian Leeper, dated 2006, limited edition 140/300. (boxed) height 26 cm.

A Moorcroft trinket box, depicting blue flowers, signed by Sian…

Blue Flower Moorcroft Trinket Box by Sian Leeper

A Moorcroft trinket box, depicting blue flowers, signed by Sian Leeper, dated 2004, edition 208/250. Diameter 12 cm.

Moorcroft, an Ularu vase, 2006, designed by Sian Leeper as part…

Moorcroft Ularu Vase by Sian Leeper, 2006

Moorcroft, an Ularu vase, 2006, designed by Sian Leeper as part of the Moorcroft Australian Collection, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, inititalled Vt and dated 2006, 10 cm high

A Moorcroft Pottery Cleopatra vase, c.2000, designed by Sian…

Moorcroft Cleopatra Vase, Sian Leeper Design

A Moorcroft Pottery Cleopatra vase, c.2000, designed by Sian Leeper, impressed and painted marks to base. Height 28.5 cm

A Moorcroft Ranthambore design limited edition baluster vase.…

Limited Edition Moorcroft Ranthambore Baluster Vase by Siam Leeper

A Moorcroft Ranthambore design limited edition baluster vase. Designed by Siam Leeper 331/400. 27 cm high

A Moorcroft Sophie design shouldered oval vase. Designed by…

Moorcroft Sophie Shoulder Oval Vase by Sian Leeper

A Moorcroft Sophie design shouldered oval vase. Designed by Sian Leeper. 20 cm high

Moorcroft Pottery 'Koalas' vase, c.2006-2007, by Sian Leeper,…

Limited Edition Koalas Vase by Sian Leeper for Moorcroft Pottery

Moorcroft Pottery 'Koalas' vase, c.2006-2007, by Sian Leeper, limited edition production. with factory stamps. Height 21.5 cm

A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian…

Moorcroft Melody Lamp by Sian Leeper (2007)

A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 26.5 cm (pot height)