William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

19 items found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 12 similar items being offered for sale by dealers at our AntiquesPlus site.

A Moorcroft ewer vase, Iris pattern, designed by Rachael Bishop,…

Moorcroft Iris Ewer Vase, Collectors Club, 1996

A Moorcroft ewer vase, Iris pattern, designed by Rachael Bishop, c.1996 for the Moorcroft Collectors Club, numbered 670, signed by J.Moorcroft and dated 19.9.97

A Moorcroft ewer vase, Red Ribbons pattern, designed by Shirley…

Moorcroft Red Ribbons Ewer Vase by Shirley Hayes

A Moorcroft ewer vase, Red Ribbons pattern, designed by Shirley Hayes. numbered 349, signed and dated 25/2/2005.JU3

A Moorcroft ewer vase or jug, Prairie Summer pattern, designer…

Moorcroft Prairie Summer Ewer Vase

A Moorcroft ewer vase or jug, Prairie Summer pattern, designer Rachel Bishop (2001) tapering conical shape, height 24 cm. Additionally signed by Vicki Lovatt. Historic retail $NZ1080

Two Moorcroft items one tall vase and one tall ewer both 30 cm

Pair of 30cm Moorcroft Vase and Ewer

Two Moorcroft items one tall vase and one tall ewer both 30 cm

Moorcroft 'Giraffes' ewer 125/300 Height24 cm

Limited Edition Moorcroft Giraffe Ewer (125/300)

Moorcroft 'Giraffes' ewer 125/300 Height24 cm

Moorcroft 'Pansy' pattern ewer on celadon green ground, early…

Moorcroft Pansy Ewer on Celadon Green Ground

Moorcroft 'Pansy' pattern ewer on celadon green ground, early 20th century, underglaze green signature 'W. Moorcroft', 28 cm high

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip…

Moorcroft Slipper Orchid Ewer with Box

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip Gibson 2001), with Moorcroft made in Stoke on Trent England and other marks to base, 24 cm high, a Moorcroft cardboard box is included

A William Moorcroft 'Pansy' ewer, circa 1911, tapering in form,…

Moorcroft Pansy Ewer, 1911

A William Moorcroft 'Pansy' ewer, circa 1911, tapering in form, decorated with repeating pansy motif on a green ground to upper body, extending to a cream ground to lower body. Facsimile signature and impressed 'Moorcroft Burslem' mark to base. 28.5 cm…

Moorcroft 'Cosmos' pattern ewer by Rachel Bishop, circa 2001,…

Moorcroft Cosmos Ewer by Rachel Bishop

Moorcroft 'Cosmos' pattern ewer by Rachel Bishop, circa 2001, stamped 'Moorcroft, made in England, stock on Trent, 2000', 24.5 cm high

Moorcroft floral patterned ewer, circa 2006, stamped 'Moorcroft,…

Floral Moorcroft Ewer, 2006

Moorcroft floral patterned ewer, circa 2006, stamped 'Moorcroft, made in England, Stoke on Trent, 2006, J.S, 19 cm high

Moorcroft 'Mackintosh' pattern ewer, circa 1997, stamped…

Moorcroft Mackintosh Ewer, 1997, 24.5 cm

Moorcroft 'Mackintosh' pattern ewer, circa 1997, stamped 'Moorcroft, made in England, 9/9/97, W. M, 24.5 cm high

Moorcroft boxed circa 2003 ewer Aztec pattern 24 cm

Moorcroft Aztec Ewer in Box - 24cm

Moorcroft boxed circa 2003 ewer Aztec pattern 24 cm

Moorcroft boxed circa 2005 elongated ewer tree doves pattern…

Limited Edition Moorcroft Ewer with Tree & Doves Pattern

Moorcroft boxed circa 2005 elongated ewer tree doves pattern signed E Bossons limited edition 61/200 32 cm

Modern Moorcroft elongated ewer iris pattern limited edition…

Limited Edition Moorcroft Iris Ewer, 1996, Boxed

Modern Moorcroft elongated ewer iris pattern limited edition 310, 1996, 24 cm height, boxed

A rare William Moorcroft silver overlaid Claremont Exhibition…

Moorcroft Silver Overlaid Claremont Exhibition Ewer

A rare William Moorcroft silver overlaid Claremont Exhibition ewer, for Shreve & Co, San Francisco, circa 1905 tapering in form, green and midnight blue ground with a repeating toadstool design, the handle, base and upper body are applied with silver…

Moorcroft boxed c.2003 ewer vase Kowhai pattern 24 cm

Moorcroft Kowhai Ewer Vase in Box (2003)

Moorcroft boxed c.2003 ewer vase Kowhai pattern 24 cm

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K.…

Limited Edition Moorcroft Ewer Vase, Sonata Pattern, Signed

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K. Goodwin limited edition 299/400 24 cm

Moorcroft: rare and early Pansy patterned ewer on celadon green…

Rare Moorcroft Pansy Ewer on Celadon Ground

Moorcroft: rare and early Pansy patterned ewer on celadon green ground. tall tapering cylindrical form with angular handle. Underglazed signature in green with Burslem stamp. 28 cm. VG condition

Moorcroft tall ewer 'Shimba Hills' giraffe, artist Sian Leper…

Shimba Hills Giraffe Ewer by Sian Leper

Moorcroft tall ewer 'Shimba Hills' giraffe, artist Sian Leper 288/300