Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft salt glaze 'poppy' vase, blue signature and impressed mark to base, height 15.5 cm approx

William Moorcroft MacIntyre 'Florian poppy' vase, green signature and impressed mark to base, height 30 cm approx

William Moorcroft, large vase, c. 1920, 'Big Poppy' pattern, decorated with four large poppies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 27 cm width 30 cm. Provenance: The E

William Moorcroft for Liberty & Co., Florian Ware vase, c. 1908, 'Poppy' pattern, decorated with poppies and leaves in tones of blue and green, signed in green 'W. Moorcroft des.', printed 'Made for Liberty & Co.', with regi

William Moorcroft, Florian Ware Twin-handled vase, c. 1905, 'Poppy' pattern, decorated with blue poppies against a cream ground, signed in green 'W. Moorcroft', with printed Florian Ware mark and registered design number '401753', h

William Moorcroft 'Big Poppy' vase. Signed to base, with impressed mark 'Moorcroft'. Height 32 cm

A magnificent Moorcroft Poppy design ovid vase Impressed Moorcroft Signed J. Moorcroft and dated 13.9.97 in gold. 56 cm high

A Moorcroft Poppy design footed ovid vase designed by Rachel Bishop. 17 cm high

A Moorcroft Poppy design shouldered ovid vase Designed by Rachel Bishop. 20 cm high

A Moorcroft Poppy design squat ovid vase designed by Rachel Bishop. 12 cm high

Large Moorcroft flambe big poppy vase 26.5cm high approx. Impressed mark and signature to base

William Moorcroft vase 'Big Poppy' pattern, c. 1918 signed to base 'Moorcroft', impressed to base 'Moorcroft' and 'Made in England'. Height 26.5 cm

A Walter Moorcroft vase, with a ring of possible poppies separating a blue and cream ground. Height 23.5 cm

Moorcroft Poppy vase. On blue ground. Ovoid, with tapered cylindrical neck and everted rim. Design by Rachel Bishop. Painter's and tubeliner's mark to base. C. 1998. Height 32 cm

Large Moorcroft Pottery Poppies vase, c.1920s, signed blue signature, impressed factory marks. Height 26.2 cm

Moorcroft Pottery Poppies vase, c.1920's, signed blue signature, impressed factory marks. Height 20.5 cm

A Walter Moorcroft flambe glaze poppy design vase of trumpet form, flared base, impressed marks and painted initials in blue. The Flambe firing including the unusual turquoise blue and red flame effects 'Achieved By Firing Close to the Limit'. Height 14.8

A good Macintyre & Co. Moorcroft Florian design specimen vase of elongated baluster form, green and gold tubelined poppy type design on a dark blue and green ground, c.1903, printed Macintyre mark and with green painted initials for William Moorcroft, oran

A large Moorcroft Big Poppy pattern vase, circa 1918, baluster, decorated with large red poppies on a mottled cobalt ground, impressed Moorcroft and hand painted signature to base, 32 cm high.

A Moorcroft Tudric Poppy pattern vase, for Liberty & Co., circa 1920, the tapering cylindrical vase with a row of poppies in autumn colours to olive green ground, supported on a hammered pewter circular foot, impressed Tudric Moorcroft 01359, made in Engla

A Moorcroft Poppy pattern vase, circa 1940, baluster painted with a continuous pattern of poppies on a blue ground impressed factory marks and blue painted signature. Height 16.5 cm .

A pair of William Moorcroft 'Poppy' blue ground vases, circa 1925, of shouldered tapering form with everted rim, decorated with a band of flowers on a blue/green ground, signed in blue, impressed mark, 18 cm and. Height 18.5 cm (2)

A Moorcroft large glazed pottery vase Poppy design blue signature. Height 27 cm

A William Moorcroft Big Poppy pattern vase c. 1925. Height 25 cm

A Moorcroft Poppy pattern vase, circa 1928, baluster, decorated with a repeating pattern of flowering poppies and leaves, impressed factory marks and model number, blue painted signature. Height 19.5 cm