Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
17 item(s) found:

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Rare Moorcroft lidded bowl Dawn landscape pattern with detachable silver plate lid, 15 cm diameter (2 minute rim chips)

William Moorcroft, vase, c. 1925, Dawn' pattern, decorated with a band of trees and hills in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. Moorcroft', impressed 'Moorcroft made in England, heig

Moorcroft Dawn bowl. Tubelined decoration in tones of blue, the exterior with band of chrevron decoration to rim. Impressed factory mark and signature to base, hairline crack to rim. Diameter 10.5 cm

William Moorcroft twin handled jar and cover Dawn pattern, cylindrical form, central band of landscape enclosed by two broad chevron borders, 13.5 cm dia, 11 cm height

A William Moorcroft 'Dawn Landscape' vase, squat baluster form, traditional encircling landscape with balloon form trees in blue tones, chevron repeating bands to the neck and base, impressed mark and initials painted in blue. Height 8.8 cm, small

William Moorcroft, platter, c. 1928, 'Dawn' pattern, decorated with trees in a landscape in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England&#

William Moorcroft, vase, c. 1928, 'Dawn' pattern, decorated with a band of trees and hills in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. M', impressed 'Moorcroft, Made in England, height

William Moorcroft, Ginger Jar, c. 1926, 'Dawn' pattern, decorated with a band of trees and hills in blue against a pale sky between borders of chevrons, in a matt glaze, signed in blue 'WM', impressed 'Moorcroft, Made in England, height

William Moorcroft, large vase, 1926, 'Dawn' pattern, of cylindrical form, decorated with a band of trees and hills in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. Moorcroft' and dated '192

A large William Moorcroft 'Dawn' landscape vase of flambe glaze, circa 1930. Impressed marks and original paper label to base

Moorcroft 'Dawn' dish showing a landscape in blue tones, impressed stamp to the base. Condition good, small stain, minor age related wear. Diameter 11 cm

A Moorcroft Dawn design circular footed bowl by William Moorcroft. 25.5 cm

A Moorcroft Dawn pattern circular bowl designed by William Moorcroft. 22 cm in diameter

Very rare large Moorcroft Dawn landscape vase with bright flambe glaze. 33 cm high.

A Moorcroft Dawn pattern vase, circa 1929, baluster with a continuous pattern of trees in a landscape bordered by a geometric band cream ground impressed factory marks painted signature. Height 23 cm.

A Moorcroft new Dawn vase designed Emma Bossons Frsa production. Height 20 cm

Baluster vase decorated with the 'Dawn' landscape design, designed by William Moorcroft in 1928, impressed 'Moorcroft' and signed 'W. Moorcroft'

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