Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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Moorcroft Flamminain vase & pot baluster vase, 13 cm high, ovoid pot (lacking lid) 8.5 cm high, made for Liberty & Co

William Moorcroft, pomegranate pot pourri, C.1925, signed, impressed marks 'Made in England, Moorcroft 769', height 14 cm, diameter 11 cm, 550g

Walter Moorcroft, small Clematis ginger jar, C.1950s, with original labels on lid and base and 769. Minor imprefection to lid glaze., height 10.5 cm, diameter 8.5 cm, weight 266g

Boxed Moorcroft pot pouri ball, with fabric ribbon attachment.

William Moorcroft ginger jar and cover pomegranate pattern, 19 cm height

William Moorcroft twin handled jar and cover Dawn pattern, cylindrical form, central band of landscape enclosed by two broad chevron borders, 13.5 cm dia, 11 cm height

A Moorcroft ginger jar, decorated with an Anemone pattern on a dark blue ground. Impressed marks and original label. Height 16 cm

Sue Pointon for Moorcroft, Ginger Jar, c. 1997, 'Flames of the Forest' pattern, decorated with orange and yellow flowers against a green and ochre ground, signed in blue 'WM' and in green 'sp' for Sue Pointon, impressed 'Moorcro

Walter Moorcroft, Ginger Jar, c. 1960, 'Hibiscus' pattern, decorated with mauve and yellow hibiscus against a green ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 15 cm. Provenance: The Estate of Mary Smar

William Moorcroft, Ginger Jar, c. 1926, 'Dawn' pattern, decorated with a band of trees and hills in blue against a pale sky between borders of chevrons, in a matt glaze, signed in blue 'WM', impressed 'Moorcroft, Made in England, height

William Moorcroft, Three Metal Mounted Ashtrays, c. 1920, 'Pomegranate' pattern, each decorated to the interior with pomegranates and berries against a blue ground, the largest ashtray with match holder, impressed 'Moorcroft Burslem', the o

William Moorcroft, Pot-Pourri', c. 1913, 'Hazledene' pattern, with pierced screw-turn lid, decorated with trees in a landscape in tones of green and yellow, signed in green 'W. Moorcroft' and dated '1913', minor chip to rim, hei

William Moorcroft, MacIntyre Tobacco Jar, c. 1912, 'Cornflower' pattern, with screw-turn lid, decorated with flowers on a mottled green ground, printed 'W H C M', with printed 'MacIntyre mark, height 12.8 cm. Provenance: The Estate of M

William Moorcroft for MacIntyre, 'Macintyre' Tobacco Jar, c. 1902, with fitted lid, decorated with shaped floral panels outlined in slip on a pale green ground, printed 'MacIntyre mark, height 9.5 cm. Provenance: The Estate of Mary Smart

I) a Walter Moorcroft pottery Hibiscus lidded jar, mid 20th century, impressed, painted marks and paper label to base. Height 11 cm, ii) a Moorcroft pottery cornflower vase, c.1928-1949, impressed signature and marks to base, note: AF' professionally r

A William Moorcroft, Claremont pattern pot with lid, Toadstool pattern. 8 cm high.

Moorcroft 'Pomegranate' jam pot having a silver plated rim, handle & lid. Incised stamps to the base. Condition minor wear to the base, expected crazing thoughout. Width 9 cm

A William Moorcroft small ginger jar, anemone pattern in tubeline relief, traditional tones of red, mauve and green on dark blue ground, the lid labelled, the base with impressed marks. Height 11 cm

Small Moorcroft 'butterflies' lidded ginger jar H11 cm approx

A modern Moorcroft 'Magnolia' lidded ginger jar, dark blue ground with salmon pink flowers highlighted with green leaves and brown stems, impressed marks and painted initials in green. Height 15.2 cm

Moorcroft 'Magnolia' jar of bulbous form, initialed & impressed 'Moorcroft Made in England'. Condition good, minor wear, probably originally had a cover. Height 13.5 cm

William Moorcroft ginger jar & cover Magnolia pattern, painted initial mark, still with paper labels to base & cover, 17 cm height

Walter Moorcroft lidded ginger jar. Magnolias on blue ground. Signed to base. Height 21 cm

William Moorcroft 'Cornflower' jar & cover. Signed to base, with impressed mark 'Moorcroft'. cover signed internally. Cover cracked. Height 26.5 cm

Walter Moorcroft 'Pomegranate' jar & cover. Signed to base, with impressed mark 'Moorcroft Burslem 764'. cover also signed to interior. Height 27 cm

A William Moorcroft open pomegranate lidded jar, c.1918-1929 painted green signature, with impressed factory mark note: slight AF to lid knob. Height 12.8 cm; diameter 14 cm

A Moorcroft Albany design ginger jar. Designed by Nicola Slaney. 17 cm high

A Moorcroft Finches Blue ginger jar designed by Sally Tuffin. 21 cm high

A Walter Moorcroft clematis ginger jar impressed and signed. Height 15.5 cm. Diameter 13.5 cm

A Moorcroft Magnolia jardiniere, circa 1970s-80s, the straight sided waisted pot having a slightly flared and inverted rim with a continuous tube lined pink magnolia design to the body upon a cobalt ground ; with impressed marks and green signature undersi

A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from a 1950s design, an ovoid pot with continuous tubelined maroon and lemon hued hibiscus flowers to the body upon a bright mid and Prussian blue ground; the dish conforming; with impressed marks

William Moorcroft, lidded jar 'Hibiscus' pattern green glaze with raised coral coloured flowers and leaves, retains paper decal label, together with matching dish and small vase, impressed factory marks to base, signed 'WM' (3). Height 19 cm. Diameter of d

A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913, with brown marks for Macintyre, signed in green by Moorcroft, with a continuous tubelined frieze of blue, purple and creamy yellow hued pansies with mid green foliage on a cream ground; backstamp

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M 2445, the tapering ovoid pot with a tubelined Art Nouveau poppy design in Prussian blue and sage green upon a cream ground with conforming lid and knop and having a restored spout; with backst

William Moorcroft pomegranate jar and cover, of globular form decorated in the pomegranate and grape pattern. Impressed Moorcroft made in England. 12 cm high. Chip to rim.

Good Moorcroft flambe lidded jar leaves and berries. Impressed mark to base. 9 cm high.

A Moorcroft pottery 'Carousel' ginger jar, 2012, by Emma Bossons, numbered edition #85. Emma Bossons has combined the floral designs of several Moorcroft designers, into one 'Carousel', design., signed with makers stamp to base. Height 20 cm

A William Moorcroft lidded ovoid jar in the Pansy pattern, the lid and body with traditional pansy decoration in tones of deep maroon and variable red/brown with green leaves on cobalt blue ground, compressed finial, spreading foot, painted initials in blu

Moorcroft Flamminian Ware two handled pot, signed to base W. Moorcroft C.1910, height 13.5 cm

A Moorcroft pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 26.5 cm (pot height)