William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A William Moorcroft leaf & fruit rectangular trinket box, c.1927

A William Moorcroft leaf & fruit rectangular trinket box, c.1927

Moorcroft 'African Lily' box and cover, of squat form,…

Moorcroft 'African Lily' box and cover, of squat form, decorated with flowers and foliage, in tones of maroon and yellow on a green ground, factory marks to base, height 8 cm and diameter 11.5 cm

A Moorcroft, England porcelain lidded box depicting a Robin &…

Moorcroft Robin & Holly Porcelain Box

A Moorcroft, England porcelain lidded box depicting a Robin & Holly bush, 2017, diameter 11 cm

A Moorcroft 'Leicester' vase, designed by Rachel Bishop as a…

Moorcroft 'Leicester' Vase, Rachel Bishop, 1996

A Moorcroft 'Leicester' vase, designed by Rachel Bishop as a range to commemorate the Centenary of William Morris's death and released in 1996, further signed and dated 9.9.97 in gold pencil, with impressed Moorcroft stamp and other ciphers to the…

A Moorcroft lidded box, Tangerine Pansy pattern, designed by…

Limited Edition Moorcroft Tangerine Pansy Box with Dual Signatures

A Moorcroft lidded box, Tangerine Pansy pattern, designed by Emma Bossons, c.2011, Limited Edition 119/150, signed by the designer twice

A Moorcroft lidded box, Flower pattern, designed by Emma…

Limited Edition Moorcroft Lidded Box with Flower Pattern and Signature

A Moorcroft lidded box, Flower pattern, designed by Emma Bossons, c.2008, Limited Edition 61/100, signed by the designer

A Moorcroft covered box, Daisy May pattern, designed by Kerry…

Moorcroft Daisy May Covered Box by Kerry Goodwin

A Moorcroft covered box, Daisy May pattern, designed by Kerry Goodwin, c.2008,

A Moorcroft two handled box, Bees in Corn pattern, designer…

Limited Edition Moorcroft Bees in Corn Box

A Moorcroft two handled box, Bees in Corn pattern, designer Vicki Lovatt (2012), limited edition 19/100, signed twice by Lovatt. Shape 234/4, height 12.5 cm. Historic retail $NZ1533.

Box of Moorcroft collector's club Newsletters 1988-2019

Moorcroft Collector's Club Newsletters 1988-2019 Box Set

Box of Moorcroft collector's club Newsletters 1988-2019

Moorcroft Hibiscus lidded trinket box width 13 cm

Moorcroft Hibiscus Trinket Box - 13cm Width

Moorcroft Hibiscus lidded trinket box width 13 cm

William Moorcroft flambe 'Orchid' box and cover, 1947-53, of…

Moorcroft Flambe Orchid Box and Cover

William Moorcroft flambe 'Orchid' box and cover, 1947-53, of rectangular form,decorated with orchid to cover, in rich tones of red, yellow, blue and orange, impressed made in England, Moorcroft and potter to Queen paper label, length 9.5 cm

Square two handled form with detachable lid, signed W Moorcroft…

Moorcroft Two-Handled Form with Detachable Lid for Liberty & Co

Square two handled form with detachable lid, signed W Moorcroft in green and printed made for Liberty & Co. To the base, (small chip to one corner of lid and box rim edge) 17 cm height

Moorcroft: two pieces in the Hibiscus pattern, a small dish and…

Moorcroft Hibiscus Dish and Box

Moorcroft: two pieces in the Hibiscus pattern, a small dish and a covered box, the dish with paper label to base and the box with impressed marks, diameter of bowl 12 cm

William Moorcroft painted blossom lidded box blossom and fruit…

Moorcroft Blossom Box, 12cm

William Moorcroft painted blossom lidded box blossom and fruit decoration on dark blue ground, marked to base, length 12 cm

Moorcroft 'Coral HIbiscus' lidded trinket box impressed marked…

Moorcroft Coral Hibiscus Lidded Trinket Box - 7cm Diameter

Moorcroft 'Coral HIbiscus' lidded trinket box impressed marked to base, diameter 7 cm

Moorcroft blue Trial vase with impressed MOORCROFT MADE IN…

Moorcroft Blue Trial Vase with Hand-Painted Marks

Moorcroft blue Trial vase with impressed MOORCROFT MADE IN STOKE ON TRENT and hand painted TRIAL 6.3.2000 marks to base, 13.2 cm high, a Moorcroft cardboard box is included

Moorcroft 'Anenome' lidded trinket box marked to base, diameter…

Moorcroft Anenome Lidded Trinket Box, 12.5 cm Diameter

Moorcroft 'Anenome' lidded trinket box marked to base, diameter 12.5 cm

Small Moorcroft bowl 11 cm diameter, 5 cm high approx, a…

Moorcroft Bowl with Box

Small Moorcroft bowl 11 cm diameter, 5 cm high approx, a Moorcroft box is included

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip…

Moorcroft Slipper Orchid Ewer with Box

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip Gibson 2001), with Moorcroft made in Stoke on Trent England and other marks to base, 24 cm high, a Moorcroft cardboard box is included

Moorcroft Anji Davenport collector's club vase signed with…

Moorcroft Anji Davenport Collector's Club Vase

Moorcroft Anji Davenport collector's club vase signed with Moorcroft made in Stoke on Trent England and other marks to base, 18.8 cm high, a Moorcroft cardboard box is included

Moorcroft Kiribati pattern vase designed by Nicola Slaney, with…

Moorcroft Kiribati Vase by Nicola Slaney with Box

Moorcroft Kiribati pattern vase designed by Nicola Slaney, with Moorcroft made in England and other marks to base, 21 cm high, a Moorcroft cardboard box is included

Small Walter Moorcroft bowl 11.5 cm diameter, 4 cm high approx,…

Small Moorcroft Bowl with Box

Small Walter Moorcroft bowl 11.5 cm diameter, 4 cm high approx, a Moorcroft box is included

Moorcroft Kaffir Lily vase signed S. Hayes and dated 4.2.2004,…

Signed Moorcroft Kaffir Lily Vase with Box

Moorcroft Kaffir Lily vase signed S. Hayes and dated 4.2.2004, Moorcroft made in England mark to base, 15.5 cm high, a Moorcroft cardboard box is included

Moorcroft Ponga Fern pattern vase 32/150 limited edition,…

Limited Edition Moorcroft Ponga Fern Vase with Box

Moorcroft Ponga Fern pattern vase 32/150 limited edition, designed by Rachel Bishop 1995), made in exclusively for the New Zealand dealer 'Tanfield Potter', signed J. Moorcroft, impressed Moorcroft made in England and other marks to base, 15.4 cm high, a…

Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited…

Limited Edition Moorcroft Swallows Vase

Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited edition, with Moorcroft made in England and other marks to base, 25.6 cm high, a Moorcroft cardboard box is included

Moorcroft Flannel Flower pattern vase 189/200 limited edition,…

Limited Edition Moorcroft Flannel Flower Vase

Moorcroft Flannel Flower pattern vase 189/200 limited edition, signed Anji Davenport, with Moorcroft made in Stoke on Trent England and other marks to base, 20.6 cm high, a Moorcroft cardboard box is included

Moorcroft 'Victoriana' Collector's Club vase signed E. Bossons…

Moorcroft 'Victoriana' Collector's Club Vase with Box

Moorcroft 'Victoriana' Collector's Club vase signed E. Bossons with Moorcroft made in England and other marks to base, 20.9 cm high, a Moorcroft cardboard box is included

Moorcroft Trinity pattern vase signed Phillip Gibson with…

Signed Moorcroft Trinity Vase with Box

Moorcroft Trinity pattern vase signed Phillip Gibson with Moorcroft made in Stoke on Trent England and other marks to base, 31.3 cm high, a Moorcroft cardboard box is included

Moorcroft Cotton Top pattern vase 104/150 limited edition,…

Limited Edition Moorcroft Cotton Top Pattern Vase with Box

Moorcroft Cotton Top pattern vase 104/150 limited edition, signed Sian Leeper, with Moorcroft made in Stoke on Trent England and other marks to base, 22.5 cm high, a Moorcroft cardboard box is included

Moorcroft Fantail pattern plate 2003) designed by Philip Gibson,…

Moorcroft Fantail Plate 2003 by Philip Gibson

Moorcroft Fantail pattern plate 2003) designed by Philip Gibson, impressed Moorcroft made in Stoke on Trent England, Tanfield Pottery & Coy Ltd label and other marks to back, 22 cm diameter approx, a Moorcroft box is included

Moorcroft Millenium Balloons pattern vase designed by Jeanne…

Moorcroft Millennium Balloons Vase by Jeanne McDougall

Moorcroft Millenium Balloons pattern vase designed by Jeanne McDougall, with Moorcroft made in England and other marks to base, 27.3 cm high, a Moorcroft cardboard box is included

Moorcroft Martinique pattern vase designed by Jeanne McDougall…

Moorcroft Martinique Vase by Jeanne McDougall

Moorcroft Martinique pattern vase designed by Jeanne McDougall 1997/8), with impressed Moorcroft made in England and other marks to base, 30.3 cm high, a Moorcroft box is included

Moorcroft Rough Hawks Beard pattern vase signed with impressed…

Moorcroft Rough Hawks Beard Vase with Box

Moorcroft Rough Hawks Beard pattern vase signed with impressed Moorcroft made in England mark to base, dated 8.11.97, 13.8 cm high, a Moorcroft cardboard box is included

Moorcroft Tui pattern limited edition plate 124/150, signed…

Limited Edition Moorcroft Tui Plate by Philip Gibson

Moorcroft Tui pattern limited edition plate 124/150, signed Philip Gibson 2003), with impressed Moorcroft made in Stoke on Trent England, and other marks to base, Tanfield Pottery label attached, 22.5 cm diameter approx, a Moorcroft box is included

Moorcroft Birth of Light pattern plate 84/2000 limited edition,…

Limited Edition Moorcroft Birth of Light Plate

Moorcroft Birth of Light pattern plate 84/2000 limited edition, impressed Moorcroft made in England and other marks to back, 22.7 cm diameter, a Moorcroft box is included

Moorcroft 'Crocus' pattern jewellery box on green/blue ground,…

Moorcroft Crocus Jewellery Box

Moorcroft 'Crocus' pattern jewellery box on green/blue ground, circa 1930, incised signature and stamped 'W. Moorcroft, Potter To H.M. The Queen', with paper label, 4 cm high, 12 cm wide, 9 cm deep

Moorcroft pottery 'Orchid' decorated lidded trinket box

Moorcroft Orchid Trinket Box with Lid

Moorcroft pottery 'Orchid' decorated lidded trinket box

A modern Moorcroft 'Anemone' vase, with initials and impressed…

Modern Moorcroft Anemone Vase with Box, 18cm

A modern Moorcroft 'Anemone' vase, with initials and impressed mark to base, with box, height 18 cm.

A modern Moorcroft 'Anemone' bowl, with initials and impressed…

Modern Moorcroft 'Anemone' Bowl with Box

A modern Moorcroft 'Anemone' bowl, with initials and impressed mark to base, with box, diameter 15.5 cm.

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by…

Large Limited Edition Moorcroft Dandelion Vase with Box

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by Rachel Bishop. Circa 2015, height 38 cm, limited edition. With box.

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.…

Yellow Poppies Moorcroft Vase by Paul Hildar (Limited Edition)

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.Height 18 cm. With box. Limited edition.

Moorcroft vase Moorcroft vase 'Magpie Pattern' by Kerry Goodwin.…

Magpie Moorcroft Vase by Kerry Goodwin, 2010, 22.5cm

Moorcroft vase Moorcroft vase 'Magpie Pattern' by Kerry Goodwin. Circa 2010, height 22.5 cm. With box.

'Anemone', small Walter Moorcroft heart shape lidded box c.1955,…

Walter Moorcroft Anemone Heart Box, 1955

'Anemone', small Walter Moorcroft heart shape lidded box c.1955, 7 cm wide

A rare William Moorcroft covered, square, two handled, biscuit…

Rare William Moorcroft Green Hazeldene Biscuit Box

A rare William Moorcroft covered, square, two handled, biscuit box, slight tapering body. Green hazeldene pattern, factory mark, Moorcroft Burslem, William Moorcroft, circa 1920, height 18 cm, width 18 cm

Walter Moorcroft 'Hibiscus' lidded trinket box, signed and…

Signed Moorcroft 'Hibiscus' Lidded Trinket Box, 12 cm Width

Walter Moorcroft 'Hibiscus' lidded trinket box, signed and factory stamp to base, width 12 cm

William Moorcroft, flambe jewellery box, c. 1937, Orchid'…

Moorcroft Flambe Orchid Jewelry Box

William Moorcroft, flambe jewellery box, c. 1937, Orchid' pattern, of rectangular form, the cover decorated with flowers in flambe tones, impressed 'Moorcroft, Made in England', retains printed paper Royal Warrant label, height 4 cm, width 9 cm, depth 7…

Moorcroft Anemone lidded trinket box and vase with impressed…

Moorcroft Anemone Lidded Trinket Box and Vase

Moorcroft Anemone lidded trinket box and vase with impressed marks to both bases, width 7.5 cm

Modern Moorcroft trinket box Violets pattern, 13 cm diameter

Moorcroft Violets Trinket Box, 13cm Diameter

Modern Moorcroft trinket box Violets pattern, 13 cm diameter

Modern Moorcroft circular box & cover Saadian pattern, 2001, 16…

Modern Moorcroft Saadian Pattern Box & Cover (2001)

Modern Moorcroft circular box & cover Saadian pattern, 2001, 16 cm diameter, boxed

A Walter Moorcroft 'Spring Flowers' lidded circular box, the…

Moorcroft Spring Flowers Lidded Box

A Walter Moorcroft 'Spring Flowers' lidded circular box, the lid restored. Impressed marks. Diameter 15 cm

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie &…

Limited Edition Moorcroft Tangerine Candy Biscuit Barrel

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie & Stains Exhibition by Emma Bossons, special to members only, ltd ed. 114/150, signed and in box. Height 12 cm

William Moorcroft, berries and leaves flambe cigarette box, C.…

Moorcroft Flambe Berries and Leaves Cigarette Box

William Moorcroft, berries and leaves flambe cigarette box, C.1930, impressed signature 'W Moorcroft, Potter to HM the Queen, Made in England, height 5 cm, length 12.3 cm, depth 9 cm, weight 246g

A Moorcroft trinket box, 'Bald eagle' pattern, limited edition…

Limited Edition Moorcroft Bald Eagle Trinket Box

A Moorcroft trinket box, 'Bald eagle' pattern, limited edition 23/150, signed by J.Hanes on paperwork. Boxed and with certificate. Length 6.5 cm.

A Moorcroft trinket box, depicting blue flowers, signed by Sian…

Blue Flower Moorcroft Trinket Box by Sian Leeper

A Moorcroft trinket box, depicting blue flowers, signed by Sian Leeper, dated 2004, edition 208/250. Diameter 12 cm.

Moorcroft floral pattern lidded trinket box, 13.5 cm x 9 cm…

Moorcroft Floral Lidded Trinket Box - 13.5 cm x 9 cm

Moorcroft floral pattern lidded trinket box, 13.5 cm x 9 cm approx

Moorcroft, enamel 'Waratah' box, 2001, Limited Edition of…

Limited Edition Enamel 'Waratah' Box by Moorcroft

Moorcroft, enamel 'Waratah' box, 2001, Limited Edition of 15/100, designed by Angie Davenport, and painted by Emma Bossons, 4 cm high, 5.5 cm diameter

William Moorcroft, Flamminian Ware Covered Box, c. 1910, 'in…

Green Moorcroft Covered Box with Celtic Foliage

William Moorcroft, Flamminian Ware Covered Box, c. 1910, 'in green glaze, decorated with Celtic foliage roundels, signed in green 'W. Moorcroft', minor chips to lid, height 8 cm width 15 cm. Provenance: The Estate of Mary Smart

Miniature Moorcroft vase, 5.5 cm high approx, together with…

Miniature Moorcroft Vase with Presentation Box

Miniature Moorcroft vase, 5.5 cm high approx, together with presentation box

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Moorcroft Anemone Dish with Box

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Small Moorcroft lidded trinket box heart shape, width 7 cm…

Heart-shaped Moorcroft trinket box with lid (7 cm)

Small Moorcroft lidded trinket box heart shape, width 7 cm approx

Four Moorcroft wares, including two 'Anemone' Ashtrays, a small…

Moorcroft Anemone and Orchid Collection

Four Moorcroft wares, including two 'Anemone' Ashtrays, a small 'Orchid' bowl and an 'Orchid' covered box, mid to later 20th century. All pieces typically tubelined and upon teal green grounds; three pieces with impressed capital Moorcroft mark, the…

Moorcroft yellow lustre box impressed marks and signature to…

Moorcroft Yellow Lustre Box with Signature - 12x19cm

Moorcroft yellow lustre box impressed marks and signature to base, 12 cm x 19 cm approx.

A William Moorcroft 'Spring Flowers' pattern lidded box,…

Moorcroft Spring Flowers Lidded Box

A William Moorcroft 'Spring Flowers' pattern lidded box, circular shape. Impressed marks, facsimile signature and paper labels. Diameter 15 cm

A Moorcroft vase, 2004, a baluster-shaped vase in 'Red Hairy…

Limited Edition Moorcroft Vase in Red Hairy Heath

A Moorcroft vase, 2004, a baluster-shaped vase in 'Red Hairy Heath' number 77 from a limited edition of 150, signed E Bossons, painted and impressed marks underside; also with box. Height 20 cm

A Moorcroft anemone candlestick, 1953-1978, the oval…

Moorcroft Anemone Candlestick

A Moorcroft anemone candlestick, 1953-1978, the oval candlestick of low profile gently tapering upwards to a circular opening and decorated with two anemone, one deep red and the other near purple upon an olive ground; with impressed marks Moorcroft…

A rare William Moorcroft Eventide biscuit box, c.1918-1929,…

Rare William Moorcroft Eventide Biscuit Box

A rare William Moorcroft Eventide biscuit box, c.1918-1929, decorated earthenware, signed blue signature with impressed marks. Height 16.8 cm