Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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Large Moorcroft leaf & berries stemmed fruit bowl with original paper label, 30 cm diameter

Moorcroft 'Orchid' bowl of shallow form, with tube line decoration to a cobalt blue ground. Signed & impressed marks to the base, diameter 21.7 cm

A modern Moorcroft circular shallow dish, decorated with peacock feathers. Printed and impressed marks. Diameter 26 cm

Moorcroft powder blue teaset, comprising of 6 cups with saucers, a milk jug and sugar bowl, circa 1920s

Moorcroft Tudric fruit bowl circular shape with pewter base, Pansy pattern, 27 cm diameter

Rare Moorcroft lidded bowl Dawn landscape pattern with detachable silver plate lid, 15 cm diameter (2 minute rim chips)

William Moorcroft, pomegranate pin bowl, C.1925, signed in monogram, impressed marks 'Moorcroft Burslem' number indistinct., height 3 cm, diameter 11 cm, weight 176g

William Moorcroft, Florian Ware fruit bowl, C. 1902, signed, impressed marks 'Moorcroft Burslem 1076,' height 12.5 cm, diameter 25 cm, weight 1.502kg

William Moorcroft, yacht yellow Ochre ground lidded bowl, C. 1930, signed in monogram and with impressed signature, impressed marks 'Made in England, Potter to HM the Queen, height 11 cm, diameter 15.5 cm, weight 836g

Florian Ware MacIntyre cornflower butter dish, 1900, with plated lid and stand., signed in monogram 'WM' stamped 'Florain Ware Jas Macintyre Co Ltd Burslem England. RdNo 326471', height (including stand) 14 cm, diameter 13.5 cm, weight 598g

William Moorcroft, moonlit blue landscape miniature bowl, C.1925, impressed marks 'Moorcroft 2', height 3 cm, diameter 5.5 cm, weight 32g

William Moorcroft, berries and leaves flambe bowl, C.1930, signed in monogram, original label, impressed 'Moorcroft, Made in England, height 8 cm, diameter 16 cm, weight 414g

William Moorcroft, low bowl, c. 1925, Eventide' pattern, decorated with trees in landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft made in England, height 8 cm diameter 23 cm

Walter Moorcroft lidded bowl, Anemone pattern on green ground, diameter 16 cm H9 cm

Three Moorcroft items. Orchid pin dish; Fresia dish; and Clematis plate. Diameter .12 cm, (largest)

Moorcroft Dawn bowl. Tubelined decoration in tones of blue, the exterior with band of chrevron decoration to rim. Impressed factory mark and signature to base, hairline crack to rim. Diameter 10.5 cm

Moorcroft leaf and berries footed bowl. Tubelined decoration. Impressed factory mark and signature to base. Diameter 15.5 cm

A William Moorcroft pomegranate pattern dish and vase, circa 1935, the vase 17 cm high

A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Moorcroft 'Anemone' bowl having pink & purple flowers on a cobalt blue ground, marked stamp 'Wm'. Condition good, minor wear to the base. Diameter 26.4 cm

Two Moorcroft Pomegranate patterned items, a large shallow bowl and a stemmed comport, the bowl with hairline crack to rim, both signed. Largest diameter 31 cm

Moorcroft 'Wisteria' bowl, impressed mark and blue signature to base, 20.5 cm diameter, 8.5 cm high approx

William Moorcroft fruit bowl on three legs pomegranate pattern, 23 cm diameter

William Moorcroft fruit bowl early mottled green pomegranate pattern, 17 cm diameter

Moorcroft 'Orchid' table bowl of shallow form, with tube line decoration to a colbalt blue ground. Signed & impressed marks to the base. Condition good, minor wear to the base. Diameter 27 cm

Moorcroft, 'Australian Flowers' dish, 2000, impresed and inscribed Moorcroft, Made in England, Stoke on Trent, Wm, 2001, 11.5 cm diameter

William Moorcroft, a Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 21 cm diameter

William Moorcroft, a Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 11 cm diameter

William Moorcroft, a small green gound Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 10.5 cm high. Provenance: The Ruth Simon Collection, Sydney

William Moorcroft, a Waratah dish, circa 1930, stamped and inscribed: Moorcroft, Made in England, W. Moorcroft, Potter to HM The Queen, 11 cm diameter

Two Moorcroft items. Including posy vase; & pin dish, height 11 cm (vase)

Moorcroft floral dish with cover signed William Moorcroft

A William Moorcroft sail boat design bowl, circa 1920. 9 cm high, 25 cm diameter.

Moorcroft 'Peaches & Grapes' bowl painted over a cobalt blue ground, signed & impressed marks to the base. Condition good, minor wear to the base, slight crazing. Diameter 22 cm

A William Moorcroft pottery, Eventide bowl c.1918 - 1926 with blue painted signature to base and impressed factory mark. Height 8 cm, diameter 25.5 cm

Moorcroft powder bowl, Hibiscus pattern, 18 cm diameter approx.

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