Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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A Moorcroft Pottery wattle pattern dish, 11.5 cm diameter

Moorcroft 'Anemone' bowl having pink & purple flowers on a cobalt blue ground, marked stamp 'Wm'. Condition good, minor wear to the base. Diameter 26.4 cm

Two Moorcroft Pomegranate patterned items, a large shallow bowl and a stemmed comport, the bowl with hairline crack to rim, both signed. Largest diameter 31 cm

Moorcroft 'Wisteria' bowl, impressed mark and blue signature to base, 20.5 cm diameter, 8.5 cm high approx

William Moorcroft fruit bowl on three legs pomegranate pattern, 23 cm diameter

William Moorcroft fruit bowl early mottled green pomegranate pattern, 17 cm diameter

Moorcroft 'Orchid' table bowl of shallow form, with tube line decoration to a colbalt blue ground. Signed & impressed marks to the base. Condition good, minor wear to the base. Diameter 27 cm

Moorcroft, 'Australian Flowers' dish, 2000, impresed and inscribed Moorcroft, Made in England, Stoke on Trent, Wm, 2001, 11.5 cm diameter

William Moorcroft, a Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 21 cm diameter

William Moorcroft, a Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 11 cm diameter

William Moorcroft, a small green gound Waratah bowl, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 10.5 cm high. Provenance: The Ruth Simon Collection, Sydney

William Moorcroft, a Waratah dish, circa 1930, stamped and inscribed: Moorcroft, Made in England, W. Moorcroft, Potter to HM The Queen, 11 cm diameter

Two Moorcroft items. Including posy vase; & pin dish, height 11 cm (vase)

Moorcroft floral dish with cover signed William Moorcroft

A William Moorcroft sail boat design bowl, circa 1920. 9 cm high, 25 cm diameter.

Moorcroft 'Peaches & Grapes' bowl painted over a cobalt blue ground, signed & impressed marks to the base. Condition good, minor wear to the base, slight crazing. Diameter 22 cm

A William Moorcroft pottery, Eventide bowl c.1918 - 1926 with blue painted signature to base and impressed factory mark. Height 8 cm, diameter 25.5 cm

Moorcroft powder bowl, Hibiscus pattern, 18 cm diameter approx.

Moorcroft anemone bowl. On blue ground. Diameter 12 cm

Walter Moorcroft Magnolia bowl. On blue ground. Signed to base. Diameter 18 cm

Walter Moorcroft, Footed Bowl, c. 1960, 'Hibiscus' pattern, decorated to the interior with a hibiscus on a dark blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 7 cm diameter 15.7 cm. Provenance: The Es

William Moorcroft, footed bowl, c. 1920, 'Wisteria' pattern, decorated with fruits amongst foliage against a navy blue ground, with silver plate mount, signed in green 'W. M.', impressed 'Moorcroft, Made in England, height 10 cm diamete

William Moorcroft, Footed Bowl, c. 1920, 'Pomegranate' pattern, decorated with pomegranates and berries against a blue ground, with hammered pewter foot, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 12.3

William Moorcroft, Florian Ware Low Bowl, c. 1900, 'Cornflower' pattern, decorated with flowers outlined in white slip against a green and blue ground, signed in green 'W. M. des, height 7 cm diameter 25 cm. Provenance: The Estate of Mary Smart

William Moorcroft, Flamminian Ware Fruit Bowl, c. 1910, 'in green glaze, decorated with Celtic foliage roundels, signed in green 'W. Moorcroft', with printed registered design number '452777', hairline crack to underside, height 12 cm d

Moorcroft 'Clematis' bowl on a blue ground, the base with painted initials & impressed 'Moorcroft made in England'. Condition: good, minor wear to the base. Diameter 16 cm

A William Moorcroft comport bowl, Pomegranate pattern. 10 cm high, 17 cm diameter.

A Walter Moorcroft bowl, Hibiscus pattern. 14 cm diameter.

A William Moorcroft 'Flamminian' green bowl, circa 1930, for Liberty & Co. Diameter 20 cm. Signed and numbered 452777 to base

A Moorcroft 'Orchid' cabinet plate, circa 1949-1986 period, the shallow bowl form plate decorated centrally with a tube lined decoration of orchids and other blooms in rich tones under an autumnal flambe glaze; with Moorcroft and made in England st

Moorcroft pansy on white bowl with green signature & impressed factory mark to base, 18 cm diameter approx.

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

A William Moorcroft for MacIntyre fruit bowl, in a Florian Blue Poppy design on pale celadon ground, silver plated rim. W.M. initials in green and MacIntyre mark to base. Diameter 26 cm

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