William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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McIntyre Moorcroft biscuit barrel with silver plate lid,…

Floral Biscuit Barrel with Silver Lid

McIntyre Moorcroft biscuit barrel with silver plate lid, decorative rim and handle. Brown and white floral design. 15 cm high.

Biscuit barrel early 20th century, MacIntyre Pottery Art…

Art Nouveau Biscuit Barrel with Silver Plated Lid

Biscuit barrel early 20th century, MacIntyre Pottery Art Nouveau decorated with silver plated metal mounted lid by James Dixon & Son, printed circular base stamp, MacIntyre J.M. & Co., Burslem, England green painted initials W. M. Des for William…

Antique James Macintyre ceramic biscuit barrel, floral…

Macintyre Floral Biscuit Barrel with Silver Plate Lid

Antique James Macintyre ceramic biscuit barrel, floral decorated, with silver plate lid and handle, marked to base and # 1915, Reg no 180991, height 26 cm, handle extended

William Moorcroft, twin handle biscuit barrel, c. 1914,…

Moorcroft Biscuit Barrel, Cornflower Pattern, 1914

William Moorcroft, twin handle biscuit barrel, c. 1914, Cornflower' pattern, decorated with red flowers against a mottled green ground, signed in green 'W. Moorcroft' and dated '1914', restored cover, height 17 cm. Provenance: Private Collection, NSW

William Moorcroft pomegranate biscuit barrel with impressed…

Moorcroft Pomegranate Biscuit Barrel

William Moorcroft pomegranate biscuit barrel with impressed stamp and green initials to base, height 14.5 cm

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie &…

Limited Edition Moorcroft Tangerine Candy Biscuit Barrel

A Moorcroft tangerine candy biscuit barrel, from Kirkcaldie & Stains Exhibition by Emma Bossons, special to members only, ltd ed. 114/150, signed and in box. Height 12 cm

Moorcroft Tudric square form biscuit barrel Eventide landscape…

Moorcroft Tudric Landscape Biscuit Barrel with Pewter Lid

Moorcroft Tudric square form biscuit barrel Eventide landscape pattern with pewter rim & lid, 14 cm high

A Moorcroft 'Big Poppy' pattern two handled lidded biscuit…

Moorcroft Big Poppy Biscuit Barrel

A Moorcroft 'Big Poppy' pattern two handled lidded biscuit barrel, the design on a mottled cobalt ground; impressed marks and brush point initials under the base. Height 18 cm