Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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A Moorcroft pottery Rain Forest vase, designed by Sally Tuffin, dated 14/9/1993 limited edition 147/150 signed J. Moorcroft with various factory marks height 41.8 cm

A large and impressive Moorcroft limited edition Kyoto vase, designed by Rachel Bishop, dated 1995, Edition 36/100, 61 cm high

A monumental Moorcroft limited edition Jerusalem pattern vase, designed by Nicola Slaney, 2000, decorated with three panels showing the Wailing Wall, the Dome of the Rock and the Church of the Holy Sepulchre, Impressed factory marks, edition 1/50, 65 cm hi

A Moorcroft limited edition kookaburra vase, circa 2005, factory marks, 51/200, signed Philip Gibson, 25 cm high

A Moorcroft limited edition ovoid 'Tasmanian Blue Gum' vase, circa 1993, factory marks, 406/500, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 19 cm high

A Moorcroft vase, depicting an African landscape, signed Sian Leeper, dated 2006, limited edition 140/300. (boxed) height 26 cm.

Moorcroft, 'Red Hairy Heath' vase, 2004, Limited Edition 17/25, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 17/25, Dalbry Antiquies, 2004, E. Bossons, 31.5 cm high

Moorcroft, a New World Waratah vase, 2013, limited edition 71/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Kw, ?26 cm high, Note, This design was part of the Moorcr

Moorcroft, 'H.M.S Sirius' vase, 1988, Limited edition 91/100, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, H.M.S Sirius, 91/100, Wm, 36 cm high

Moorcroft, 'Twelve Apostles' vase, 2014, Limited edition of 23/75, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2014, 23/75, 26 cm high

Moorcroft, a pair of 'Flannel Flower' vases, 2002, Limited Edition 27/200 and 87/200, designed by Angie Davenport, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, Dalbry Antiques Australia, 2002, Ad, 20 cm high each

Moorcroft, a pair of 'Dryandra' vases, 2001, Limited Edition 6/250 and 131/250, designed by Angela Davenport, impresed and inscribed, Moorecroft, made in England, Stoke on Trent, Angi Davenport, 2001, Wm, 15.5 cm high

Moorcroft, Hardy Brothers commemorative vase, 2013, limited edition 25/50, designed by Kerry Goodwin, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Gj, R, further stamped Kg & 'Made for Hardy Brothers', 2013 and signed K

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 17/500, stamped and inscribed: Moorcroft, Made in England, initialled Wm for Walter Moorcroft, ?18.5 cm. Provenance: The Ruth Simon Collection, Sydney

Moorcroft, a Tasmanian blue gum vase, circa 1993, limited edition 419/500, stamped and inscribed: Moorcroft, Made in England, 'E.A. Joyce and Son 1893-1993', initialled Wm for Walter Moorcroft, 18.5 cm

Moorcroft, a large Tasmanian blue gum vase, circa 1993, limited edition 44/50, impressed, stamped and inscribed: Moorcroft, Made in England, R.J.B. Des, 20th. 5.94, E.A. Joyce & Son, Tasmania, Centenary 1893-1993, signed: J. Moorcroft, 42? cm high

Moorcroft, a Malahide (Bottle Brush) vase, 1995, limited edition 47/200, designed by Rachael Bishop, impressed and inscribed: Moorcroft, Made in England, 'Malahide Made for James MacIntyre and Co. Ltd., Leeds', initialled Wm, copyright 95, 12 cm hi

Moorcroft, 'A Tribute to Terra Australis, Honey Possum' vase, 2012, Limited Edition 21/75, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 21/75, Vicky Lovatt, 2012, 21.5 cm high

Moorcroft, a 'Sturt Dessert Pea' vase, 1998, Limited Edition 11/100, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 11/100, Wm, E. Bossons, 28 cm high

Moorcroft, 'Cathedral' vase, 2006, Limited Edition 10/100, designed by Rachel Bishop, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 10/100, Rachel Bishop, Wm, 41 cm high

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 20/30, K. Goodwin, 20012, 53 cm high

Moorcroft, a New World Waratah vase, 2013, limited edition 137/150, designed by Emma Bossons, impressed and inscribed: Moorcroft, Made in Stoke on Trent, England, Ls, signed E Bossons, and initialled Co, ?26 cm high, Note, This design was part of the Moorc

Moorcroft, 'Great Barrier Reef' vase, 2014, Limited Edition 51/100, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 51/100, Vicky Lovatt, 2014, and with angelfish stamp, 19 cm high

Moorcroft, 'Major Mitchell Cockatoo' vase, 2015, Limited Edition 26/75, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2015, 2014, Vicky Lovatt, 26/75, 42 cm high

Moorcroft, 'Kookaburra' vase, 2005, Limited Edition 74/200, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2005, Philip Gibson, 74/200, 25.5 cm high

Moorcroft, 'Sulphur Crested Cockatoo' vase, circa. 1996, Limited Edition 24/60, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 26-2-96, R.J.B.Des, 24/60, Signed and endoresed to Ruth Simon, 26.5 cm high. Provenance: The Ruth

Moorcroft 'Glendair Carp' vase by Kerry Goodwin of bottle form, from the Legacy collection, in the manner of the early Florian carp pattern, limited edition numbered 72, dated 2012, impressed centenary backstamp. Condition: good, minor wear to the

A Moorcroft limited edition squirrel vase, 1/300. 29 cm high.

Moorcroft Australian Flannel flower design vase, limited edition 198/200, factory marks to base together with Angi Davenports signature, 20.5 cm high approx.

A large Moorcroft limited edition Australiana vase, 'Tasmanian Blue Gum' pattern, designed by Sally Tuffin, circa 1992, of baluster form decorated with flowering gum nuts amongst gum leaves on a blue ground, impressed factory mark, made for E.A. Jo

A Moorcroft pottery Ragged Robin vase, c.2004, designed by Rachael Bishop, limited edition: 164/200, impressed and painted marks to base. Height 25 cm

A Moorcroft pottery Marinka vase, c.2003, designed by Rachael Bishop, limited edition: 234/300, impressed and painted marks to base. Height 36.3 cm

A Moorcroft Tree Bark Thief design limited edition vase, numbered 17/50. 60 cm high

A Moorcroft Green Anenome design Limited Edition shouldered vase designed by Walter Moorcroft, numbered No 1 of 100 pieces, made in 1982, 32 cm high

A rare and impressive Moorcroft Blue Gum pattern limited edition vase, designed by Sally Tuffin. No 1/50. 42 cm high

A Moorcroft Thomas Goode Elephant design two handled ovid vase. Designed by Sally Tuffin and introduced in a very limited edition of 25 pieces. 34 cm high

A Moorcroft King Protea design ovid vase with cylindrical neck and everted rim Designed by Emma Bossons in a limited edition of 100 pieces. 38 cm high

A Moorcroft Blakeney design limited edition ovid vase. Designed by Sarah Brummell. 123/150. 37 cm high

A limited edition Moorcroft Carp design vase. No 66/100. 68 cm high

A Moorcroft Rock of Ages design slender ovid vase designed by Walter Moorcroft limited edition to 50 pieces. 36 cm high

A Moorcroft Ranthambore design limited edition baluster vase. Designed by Siam Leeper 331/400. 27 cm high

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