William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited…

Limited Edition Moorcroft Swallows Vase

Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited edition, with Moorcroft made in England and other marks to base, 25.6 cm high, a Moorcroft cardboard box is included

Moorcroft Cotton Top pattern vase 104/150 limited edition,…

Limited Edition Moorcroft Cotton Top Pattern Vase with Box

Moorcroft Cotton Top pattern vase 104/150 limited edition, signed Sian Leeper, with Moorcroft made in Stoke on Trent England and other marks to base, 22.5 cm high, a Moorcroft cardboard box is included

Moorcroft Pottery vase, squirrels, designed & signed by Angi…

Limited edition Moorcroft vase with squirrel design

Moorcroft Pottery vase, squirrels, designed & signed by Angi Davenport, limited edition of 300, tube-line decorated with several squirrels perched amongst trees, reserved against a graduated brown ground. Made in England. It was available to purchase from…

Moorcroft boxed c.2004 baluster vase amber Glow pattern signed…

Limited Edition Amber Glow Moorcroft Baluster Vase

Moorcroft boxed c.2004 baluster vase amber Glow pattern signed Sian Leeper limited edition 96/150 26c n

A Moorcroft trial 'Scrambling Lily' pattern vase, designed and…

Moorcroft Trial Lily Vase by Anji Davenport (9 words)

A Moorcroft trial 'Scrambling Lily' pattern vase, designed and signed by Anji Davenport, 2001, the pre-production 'Trial' vase, dated 15.8.2001, apparently with slightly thicker tube-lining and perhaps darker ground compared to the final limited edition…

Moorcroft lidded vase 15 cm high, initialled to base, circa…

Limited Edition Moorcroft Lidded Vase, 1995

Moorcroft lidded vase 15 cm high, initialled to base, circa 1995, limited edition 28/250

A limited edition Moorcroft 'Dryandra' pattern vase, designed…

Limited Edition Moorcroft Sunflower Vase by Anji Davenport

A limited edition Moorcroft 'Dryandra' pattern vase, designed and signed by Angi davenport, c2001 of baluster shape, tube-lined and decorated with three large sunflowers and foliage on a blue ground, with impressed Moorcroft stamp, painted marks and other…

Moorcroft boxed c.2002 vase Acquitaine pattern signed E.…

Limited Edition Moorcroft Acquitaine Vase, #103/250, Signed

Moorcroft boxed c.2002 vase Acquitaine pattern signed E. Bossons limited edition 103/250 23 cm

Moorcroft boxed c.2003 elongated ovoid vase star of Mikan…

Limited Edition Moorcroft Star of Mikan Vase by Sian Lepper

Moorcroft boxed c.2003 elongated ovoid vase star of Mikan pattern signed Sian Lepper limited edition 165/200 36.5 cm

Moorcroft boxed circa 2002 baluster vase cotton top pattern…

Limited Edition Moorcroft Cotton Top Baluster Vase

Moorcroft boxed circa 2002 baluster vase cotton top pattern signed Sian Leeper limited edition 39/150 22.5 cm

Moorcroft boxed circa 2002 waisted cylindrical vase Heavens…

Limited Edition Moorcroft Vase - Heavens Unseen

Moorcroft boxed circa 2002 waisted cylindrical vase Heavens Unseen pattern signed E Bossons limited edition 114/150 25.5 cm

Moorcroft boxed circa 2012 elongated specimen vase Florian…

Limited Edition Moorcroft Vase - Florian Twist Pattern

Moorcroft boxed circa 2012 elongated specimen vase Florian twist pattern signed Paul Hilditch limited edition 13/20 34.5 cm

Moorcroft vase 16 cm high, initialled to base, limited edition…

Limited Edition Moorcroft Vase, Initialled and Numbered

Moorcroft vase 16 cm high, initialled to base, limited edition 216/250

Moorcroft vase 21 cm high, signed 'Shirley Hayes' to base,…

Limited Edition Moorcroft Vase by Shirley Hayes (2001)

Moorcroft vase 21 cm high, signed 'Shirley Hayes' to base, circa 2001, limited edition 213/250

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson,…

Limited Edition Moorcroft Pelargonium Vase by Philip Gibson

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson, limited edition Shape 93/10, height 260. Signed by the artist and dated 2004, number 27 of 50. Historic retail $NZ1450.

A collection of limited edition Hibiscus pattern Moorcroft,…

Limited Edition Hibiscus Moorcroft Collection (8 words)

A collection of limited edition Hibiscus pattern Moorcroft, circa 1972, comprising four pieces, black transfer commemorative and factory marks to bases, the largest vase 24 cm high

Good Walter Moorcroft 'Spiraxia' vase limited edition 36/300,…

Limited Edition Walter Moorcroft Spiraxia Vase by Emma Bosson

Good Walter Moorcroft 'Spiraxia' vase limited edition 36/300, marked to base with initials EB, Emma Bosson, height 29 cm approx.

A limited edition Moorcroft 'Body Shop' vase, designed by Sally…

A limited edition Moorcroft 'Body Shop' vase, designed by Sally Tuffin, c1993, the 393/7 shape vase, in an exclusive design for, the body shop in their campaign to help save the Brazilian rainforest, decorated with orchids and nuts in rainforest setting…

A limited edition Moorcroft 'Royal Hakea' pattern vase,…

Limited Edition Moorcroft 'Royal Hakea' Vase

A limited edition Moorcroft 'Royal Hakea' pattern vase, designed and signed by Phillip Gibson, with paintwork by Jeanette Brammer, in Art Nouveau influenced 'Royal Hakea' pattern, numbered 131/200, with impressed Moorcroft stamp and other cyphers, in its…

A Moorcroft 'Odyssey Swan' vase. Introduced 2000, number…

Limited Edition Moorcroft Odyssey Swan Vase

A Moorcroft 'Odyssey Swan' vase. Introduced 2000, number 121/500 limited edition. Designed by Beverley Wilkes and of carinate shape with a slightly flared slender neck, tubelined and handpainted with a continuous design of white swans above waves and…

A Moorcroft Pottery Spiraxia pattern vase c.1998, designed by…

Limited Edition Moorcroft Spiraxia Vase by Emma Bossons

A Moorcroft Pottery Spiraxia pattern vase c.1998, designed by Emma Bossons limited edition 23 / 300 signed with signatures and factory marks to base, height 28.3 cm

A Moorcroft 'Baron Ferdinand' pattern vase, designer Emma…

Limited Edition Moorcroft Vase - "Baron Ferdinand"

A Moorcroft 'Baron Ferdinand' pattern vase, designer Emma Bossons, (2005), limited edition, Tall baluster shape 99/8, height 21 cm. Signed by the artist, dated 2005, number 145 of 150. Historic retail $NZ707.

A Moorcroft limited edition 'White Road to Tuscany' vase,…

Limited Edition Moorcroft Tuscany Vase by Sian Leeper

A Moorcroft limited edition 'White Road to Tuscany' vase, designed and signed to the underside by Sian Leeper, the 87/9 shape vase decorated in the colourful 'White Road to Tuscany' pattern, no 161 of 300, with impressed Moorcroft stamp and other ciphers…

A Moorcroft Trial 'Two by Two' pattern limited edition vase,…

Limited edition Moorcroft vase featuring 'Two by Two' animals

A Moorcroft Trial 'Two by Two' pattern limited edition vase, designed and signed by Nicola Slaney, the pre-production 'Trial' vase, dated 30.9.13, in shape RM2/6, limited edition of 100, depicting paired animals as they prepare to disembark from Noah's…

Two Moorcroft 'Bukhara' and 'Orchid Arabesque' vases,…

Moorcroft Bukhara & Orchid Arabesque Vases (Set of 2)

Two Moorcroft 'Bukhara' and 'Orchid Arabesque' vases, comprising a limited edition Bukhara squat vase (des. Shirley Hayes, 2001), tube-lined with stylized flowers in bright tones, signed by the designer and numbered 228 of 250; and a small squat bottle…

A limited edition Moorcroft 'Ober Water' vase, designed by…

Limited Edition Moorcroft 'Ober Water' Vase by Rachel Bishop

A limited edition Moorcroft 'Ober Water' vase, designed by Rachel Bishop, 2008The ships decanter form vase, tube-lined and decorated in the black & white Ober Water fish pattern, impressed Moorcroft stamp, painted marks and other ciphers, signed Rachel…

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001),…

Limited edition Moorcroft vase by Sian Leeper

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001), limited edition, numbered 178 of 350, signed by the artist Shape 93/12, height 31 cm. Historic retail $NZ1350.

A Moorcroft Pottery roses pattern vase c.1994 limited edition…

Limited Edition Moorcroft Roses Vase

A Moorcroft Pottery roses pattern vase c.1994 limited edition 305 / 500 signed with signatures and factory marks to base, height 27.5 cm

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K.…

Limited Edition Moorcroft Ewer Vase, Sonata Pattern, Signed

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K. Goodwin limited edition 299/400 24 cm

Moorcroft boxed circa 2011 trumpet vase golden daisy pattern…

Golden Daisy Moorcroft Trumpet Vase, Limited Edition

Moorcroft boxed circa 2011 trumpet vase golden daisy pattern signed Rachel Bishop limited edition 41/75 22.5 cm

Moorcroft boxed circa 2003 elongated specimen vase jewel…

Moorcroft Jewel Vase, Limited Edition

Moorcroft boxed circa 2003 elongated specimen vase jewel pattern signed by Rachel Bishop limited edition 40/200 31.5 cm

Modern Moorcroft ovoid vase up, up & Away, signed Paul Hilditch…

Signed Limited Edition Moorcroft Up, Up & Away Vase

Modern Moorcroft ovoid vase up, up & Away, signed Paul Hilditch limited edition 155/200 2010, 25 cm height, boxed

A limited edition Moorcroft 'Ponga Fern' vase, Des. Rachel…

A limited edition Moorcroft 'Ponga Fern' vase, Des. Rachel Bishop, c1995, the shape 87/6 vase in 'Ponga fern' pattern, commissioned by Tanfield potter (NZ), decorated with Cyanthea dealbata, the fern tree endemic to New Zealand commonly known as the…

A Moorcroft vase, 2004, a baluster-shaped vase in 'Red Hairy…

Limited Edition Moorcroft Vase in Red Hairy Heath

A Moorcroft vase, 2004, a baluster-shaped vase in 'Red Hairy Heath' number 77 from a limited edition of 150, signed E Bossons, painted and impressed marks underside; also with box. Height 20 cm

A Moorcroft vase, 2004, a baluster shaped vase in 'Red Hairy…

Limited Edition Moorcroft Red Hairy Heath Vase, 2004

A Moorcroft vase, 2004, a baluster shaped vase in 'Red Hairy Heath', number 15 from a limited edition of 150, signed E Bossons, painted and impressed marks underside. Height 21 cm

Moorcroft Pottery Vase - Dryandra / Sunflower, designed and…

Limited Edition Moorcroft Pottery Vase by Angi Davenport

Moorcroft Pottery Vase - Dryandra / Sunflower, designed and signed by Angi Davenport, limited edition number 26 / 250, dated 15.9.01. 16 cm high, Condition: Excellent

A Moorcroft Dyandra design Limited Edition vase. 15 cm high

Moorcroft Dyandra Limited Edition Vase - 15cm

A Moorcroft Dyandra design Limited Edition vase. 15 cm high

A limited edition Moorcroft 'Vale de Luna' vase, designed by…

Limited Edition Moorcroft Vale de Luna Vase by N. Slaney

A limited edition Moorcroft 'Vale de Luna' vase, designed by Nicola Slaney, 2002Of rounded ovoid form, tube-line decorated, depicting trees within a stylised landscape, glazed in ivory, blue and green tones; with impressed Moorcroft stamp, painted marks…

A Black Ryden (Moorcroft associate) 'Summer's End' limited…

Limited Edition Black Ryden Vase by Kerry Goodwin

A Black Ryden (Moorcroft associate) 'Summer's End' limited edition vase, designed by Kerry Goodwin, numbered 69/100, signed by Kerry Goodwin

Moorcroft vase 28 cm high, initialled to base, limited edition…

Limited Edition Moorcroft Vase with Initials - 197/500

Moorcroft vase 28 cm high, initialled to base, limited edition 197/500

Moorcroft boxed c.2006 ovoid vase Arum pattern signed E.…

Limited Edition Moorcroft Arum Vase, #57/75, Signed

Moorcroft boxed c.2006 ovoid vase Arum pattern signed E. Bossons limited edition 57/75 19 cm

Moorcroft boxed circa 2000 elongated ovoid vase Ragged Poppy…

Moorcroft Ragged Poppy Limited Edition Vase #241/350

Moorcroft boxed circa 2000 elongated ovoid vase Ragged Poppy pattern signed limited edition 241/350

Moorcroft boxed circa 2012 elongated specimen vase crimson…

Limited Edition Moorcroft Crimson Rambler Vase

Moorcroft boxed circa 2012 elongated specimen vase crimson Rambler pattern signed R J Bishop limited edition 64/100 26 cm

Moorcroft boxed circa 2008 elongated specimen vase Burslem…

Limited Edition Moorcroft Legacy Vase by Rachel Bishop

Moorcroft boxed circa 2008 elongated specimen vase Burslem Legacy pattern signed Rachel Bishop limited edition 34/150 31.5 cm

Modern Moorcroft ovoid vase Alpina pattern, signed a J Amison,…

Limited Edition Moorcroft Alpina Vase, Signed by J. Amison

Modern Moorcroft ovoid vase Alpina pattern, signed a J Amison, limited edition 15/100 2004, 27 cm height

A limited edition Moorcroft 'Lily of the Valley' pattern vase,…

A limited edition Moorcroft 'Lily of the Valley' pattern vase, designed by Emma Bossons for the millennium Charity collection, 2000., the squat baluster form vase decorated with tube-lined crisp white flowers on a subtle orange ground, changing to a…

Modern Moorcroft ovoid vase Nostalgia pattern, signed a…

Limited Edition Moorcroft Nostalgia Vase, 2003, Signed

Modern Moorcroft ovoid vase Nostalgia pattern, signed a Davenport limited edition 24/150 2003, 24 cm height

A limited edition Walter Moorcroft 'Wisteria Plum' vase, ovoid…

Limited Edition Walter Moorcroft Wisteria Plum Vase

A limited edition Walter Moorcroft 'Wisteria Plum' vase, ovoid shape with flared rim, full script signature and impressed mark to base. Height 10 cm.

A Moorcroft vase, Copthall Lane pattern, designed by Emma…

Limited Edition Moorcroft Vase with Copthall Lane Pattern

A Moorcroft vase, Copthall Lane pattern, designed by Emma Bossons, Limited Edition 27/150, signed by the designer

Moorcroft 'Mushroom' posy vase limited edition, # 39/150,…

Limited Edition Moorcroft Mushroom Posy Vase by Vicky Lovatt

Moorcroft 'Mushroom' posy vase limited edition, # 39/150, marked to base with signature of Vicky Lovatt, dated 2010, height 8.5 cm

Moorcroft boxed c.2002 elongated ovoid vase Sunderland pattern…

Limited Edition Sunderland Vase by Shirley Hayes

Moorcroft boxed c.2002 elongated ovoid vase Sunderland pattern signed Shirley Hayes limited edition 51/350 20.5 cm

A Moorcroft vase. 2004. a baluster-shaped vase in 'Red Hairy…

Limited Edition Moorcroft Vase in Red Hairy Heath

A Moorcroft vase. 2004. a baluster-shaped vase in 'Red Hairy Heath' number 72 from a limited edition of 150, signed E Bossons, painted and impressed marks underside. Height 20 cm

Moorcroft boxed circa 2005 elongated specimen vase Clematis…

Limited Edition Moorcroft Clematis Queen Vase

Moorcroft boxed circa 2005 elongated specimen vase Clematis Queen pattern signed E Bossons limited edition 38/200 31 cm

Modern Moorcroft baluster vase Dahlia pattern, signed Philip…

Limited Edition Moorcroft Dahlia Vase by Philip Gibson

Modern Moorcroft baluster vase Dahlia pattern, signed Philip Gibson limited edition 151/250 2003, 24 cm height, boxed

Modern Moorcroft elongated vase rose pattern limited edition…

Limited Edition Moorcroft Rose Vase in Box - 28cm Height

Modern Moorcroft elongated vase rose pattern limited edition 47/500, 28 cm height, boxed

Modern Moorcroft Compressed circular posy vase Lagoon pattern,…

Limited Edition Moorcroft Lagoon Posy Vase by Philip Gibson

Modern Moorcroft Compressed circular posy vase Lagoon pattern, signed Philip Gibson 2005, limited edition 36/50, 10 cm height, boxed

Moorcroft blossom decorated vase blossom decorated on cobalt…

Limited Edition Moorcroft Blossom Vase on Cobalt Blue Ground

Moorcroft blossom decorated vase blossom decorated on cobalt blue ground, limited edition # 25/50, hand signed to base with date 2010, height 11.5 cm

Modern Moorcroft ovoid vase lady Cecelia pattern, signed R J…

Limited Edition Moorcroft Lady Cecelia Vase by R J Bishop

Modern Moorcroft ovoid vase lady Cecelia pattern, signed R J Bishop 2003, limited edition 93/200, 12 cm height, boxed

Modern Moorcroft squat circular vase Woodstock pattern, signed…

Limited Edition Moorcroft Woodstock Vase by K. Goodwin

Modern Moorcroft squat circular vase Woodstock pattern, signed K Goodwin limited edition 224/300 2002, 14 cm height

Modern Moorcroft long stem vase blue Rhapsody, signed Philip…

Blue Rhapsody Long Stem Vase by Philip Gibson

Modern Moorcroft long stem vase blue Rhapsody, signed Philip Gibson, limited edition 1516, 2001, 25.5 cm height, boxed