William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft Pottery Vase - Barn Owl, designed and signed by Angi…

Moorcroft Barn Owl Vase by Angi Davenport (Limited Edition)

Moorcroft Pottery Vase - Barn Owl, designed and signed by Angi Davenport, limited edition number 49 / 350. Dated 1997, 26.5 cm high, Condition: Excellent

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.…

Yellow Poppies Moorcroft Vase by Paul Hildar (Limited Edition)

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.Height 18 cm. With box. Limited edition.

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by…

Large Limited Edition Moorcroft Dandelion Vase with Box

Moorcroft vase a large Moorcroft vase 'Dandelion Pattern' by Rachel Bishop. Circa 2015, height 38 cm, limited edition. With box.

Moorcroft 'Sturt Desert Pea' pattern vase designed by Emma…

Limited Edition Moorcroft Vase with Sturt Desert Pea Pattern

Moorcroft 'Sturt Desert Pea' pattern vase designed by Emma Bossons, 'limited edition 127/500, circa 1998, stamped 'Moorcroft, Stoke on Trent, made in England, Wm, 2000, E. Bossons, 19 cm high

Good Walter Moorcroft 'Spiraxia' vase limited edition 36/300,…

Limited Edition Walter Moorcroft Spiraxia Vase by Emma Bosson

Good Walter Moorcroft 'Spiraxia' vase limited edition 36/300, marked to base with initials EB, Emma Bosson, height 29 cm approx.

A Moorcroft 'South Pacific' vase, of baluster shape and…

Limited Edition Moorcroft South Pacific Nautical Vase

A Moorcroft 'South Pacific' vase, of baluster shape and nautical scene with fish, crustaceans, sea urchins, turtle, octopus etc., by Sian Leeper, limited edition no 28/300, dated 2000. Height 36 cm.

A Moorcroft anemone flower vase, double ovoid shape, with…

Limited Edition Moorcroft Anemone Flower Vase by Emma Bossons

A Moorcroft anemone flower vase, double ovoid shape, with cylindrical neck and everted rim, designed by Emma Bossons in a limited edition 34/94. Height 28.5 cm

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase,…

Limited Edition Moorcroft Vase - Tasmanian Blue Gum Pattern

A Moorcroft limited edition 'Tasmanian blue Gum' pattern vase, circa 1993, of ovoid form, editioned 309/500, stamped 'E.A. Joyce & Son 1893-1993', initialled 'Wm', 18.5 cm high

Moorcroft Art Nouveau design vase signed and dated limited…

Limited Edition Moorcroft Art Nouveau Vase (2010)

Moorcroft Art Nouveau design vase signed and dated limited edition 2010 number 331150, height 14 cm

Large Moorcroft Marinka pattern vase by Rachel Bishop, tall…

Limited Edition Moorcroft Marinka Vase by Rachel Bishop

Large Moorcroft Marinka pattern vase by Rachel Bishop, tall slender baluster form, limited edition number 202/300, 2003, 37 cm high, with original box

Moorcroft Cotton Top pattern vase 104/150 limited edition,…

Limited Edition Moorcroft Cotton Top Pattern Vase with Box

Moorcroft Cotton Top pattern vase 104/150 limited edition, signed Sian Leeper, with Moorcroft made in Stoke on Trent England and other marks to base, 22.5 cm high, a Moorcroft cardboard box is included

Moorcroft Flannel Flower pattern vase 189/200 limited edition,…

Limited Edition Moorcroft Flannel Flower Vase

Moorcroft Flannel Flower pattern vase 189/200 limited edition, signed Anji Davenport, with Moorcroft made in Stoke on Trent England and other marks to base, 20.6 cm high, a Moorcroft cardboard box is included

Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited…

Limited Edition Moorcroft Swallows Vase

Moorcroft Rachael Bishop Swallows pattern vase 47/500 limited edition, with Moorcroft made in England and other marks to base, 25.6 cm high, a Moorcroft cardboard box is included

Moorcroft Ponga Fern pattern vase 32/150 limited edition,…

Limited Edition Moorcroft Ponga Fern Vase with Box

Moorcroft Ponga Fern pattern vase 32/150 limited edition, designed by Rachel Bishop 1995), made in exclusively for the New Zealand dealer 'Tanfield Potter', signed J. Moorcroft, impressed Moorcroft made in England and other marks to base, 15.4 cm high, a…

Moorcroft Sweet Harmony vase 110/150 limited edition, signed R.…

Limited Edition Moorcroft Sweet Harmony Vase by R.J. Bishop

Moorcroft Sweet Harmony vase 110/150 limited edition, signed R.J. Bishop 2004, with MOORCROFT MADE IN STOKE ON TRENT ENGLAND and other marks to base, 42 cm high

Moorcroft 'Major Mitchell cockatoo Vase' designed by Vicky…

Limited Edition Major Mitchell Cockatoo Vase by Moorcroft

Moorcroft 'Major Mitchell cockatoo Vase' designed by Vicky Lovatt, 2014, signed limited edition 5/75, height 42.5 cm

Moorcroft, kookaburra vase limited edition, 182/200, by Philip…

Limited Edition Kookaburra Vase by Gibson and Leeper

Moorcroft, kookaburra vase limited edition, 182/200, by Philip Gibson, signed. 234/300, by Sian Leeper, 2006.

Moorcroft Hibiscus vase limited edition 83/200 height 24 cm

Limited Edition Moorcroft Hibiscus Vase (83/200)

Moorcroft Hibiscus vase limited edition 83/200 height 24 cm

Moorcroft blossom decorated vase blossom decorated on cobalt…

Limited Edition Moorcroft Blossom Vase on Cobalt Blue Ground

Moorcroft blossom decorated vase blossom decorated on cobalt blue ground, limited edition # 25/50, hand signed to base with date 2010, height 11.5 cm

Moorcroft 'Mushroom' posy vase limited edition, # 39/150,…

Limited Edition Moorcroft Mushroom Posy Vase by Vicky Lovatt

Moorcroft 'Mushroom' posy vase limited edition, # 39/150, marked to base with signature of Vicky Lovatt, dated 2010, height 8.5 cm

A collection of limited edition Hibiscus pattern Moorcroft,…

Limited Edition Hibiscus Moorcroft Collection (8 words)

A collection of limited edition Hibiscus pattern Moorcroft, circa 1972, comprising four pieces, black transfer commemorative and factory marks to bases, the largest vase 24 cm high

A limited edition 'Sunshine Chandelier' Moorcroft vase by…

Limited Edition Sunshine Chandelier Moorcroft Vase by Rachel Bishop

A limited edition 'Sunshine Chandelier' Moorcroft vase by Rachel Bishop in original box 21/100, height 25.5 cm

Moorcroft vase 32 cm high, signed 'W.M' to base, dated 1983,…

Limited Edition Moorcroft Vase, Signed and Dated

Moorcroft vase 32 cm high, signed 'W.M' to base, dated 1983, limited edition 18/100, boxed

Moorcroft lidded vase 15 cm high, initialled to base, circa…

Limited Edition Moorcroft Lidded Vase, 1995

Moorcroft lidded vase 15 cm high, initialled to base, circa 1995, limited edition 28/250

Moorcroft vase 28 cm high, initialled to base, limited edition…

Limited Edition Moorcroft Vase with Initials - 197/500

Moorcroft vase 28 cm high, initialled to base, limited edition 197/500

Moorcroft vase 21 cm high, signed 'Shirley Hayes' to base,…

Limited Edition Moorcroft Vase by Shirley Hayes (2001)

Moorcroft vase 21 cm high, signed 'Shirley Hayes' to base, circa 2001, limited edition 213/250

Moorcroft vase 16 cm high, initialled to base, limited edition…

Limited Edition Moorcroft Vase, Initialled and Numbered

Moorcroft vase 16 cm high, initialled to base, limited edition 216/250

A limited edition Moorcroft 'Renaissance' vase, Des. Rachel…

Limited Edition Moorcroft Renaissance Vase by Rachel Bishop

A limited edition Moorcroft 'Renaissance' vase, Des. Rachel Bishop, 2004, the slightly waisted cylindrical shape vase, tube lined and decorated with a profusion of stylized flowers over the entire surface in ochre, green, teal and purple colours, upon a…

Two Moorcroft 'Tazetta' and 'Meadow Star' vases, comprising an…

Moorcroft Tazetta and Meadow Star Vases

Two Moorcroft 'Tazetta' and 'Meadow Star' vases, comprising an ovoid 'Tazetta' vase, tube lined with tall flowers and foliage in tones of blue, dated 2003, and a limited edition 'Meadow Star' baluster vase designed by Rachel Bishop, dated 2001, no 182 of…

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500,…

Limited Edition Moorcroft Anemone Vase by Emma Bossons

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500, impressed mark and signed to base, height 28 cm.

Moorcroft 'Heaven Scent' limited edition vase by Paul Hilditch…

Limited Edition Moorcroft Vase by Paul Hilditch - "Heaven Scent"

Moorcroft 'Heaven Scent' limited edition vase by Paul Hilditch 5/50, impressed mark and signed to base, height 37 cm.

A Moorcroft vase, New Zealand King Fern pattern, designer Vicky…

Limited Edition Moorcroft Vase with Fern Design

A Moorcroft vase, New Zealand King Fern pattern, designer Vicky Lovatt, limited edition 5/75 inverse baluster shape, signed by the designer, height 20 cm. Historic retail $NZ990

A Moorcroft vase, Smuggler's Cove, designer Paul Hilditch,…

Limited Edition Moorcroft Vase: Smuggler's Cove

A Moorcroft vase, Smuggler's Cove, designer Paul Hilditch, limited edition 23/200 ovoid shouldered shape 25/9, tubeliner Gillian Johnson, painter: Paul Hilditch, height 24 cm

A Moorcroft vase, Ponga / Silver Fern pattern, commissioned by…

Limited Edition Moorcroft Ponga Vase

A Moorcroft vase, Ponga / Silver Fern pattern, commissioned by Tanfield & Potter, limited edition 64/150, signed by Vicki Lovatt and dated 21.9.95, height 16 cm. Historic retail $NZ1250

A tall Moorcroft vase, Lagoon pattern, designer Philip Gibson…

Limited Edition Moorcroft Lagoon Vase by Philip Gibson

A tall Moorcroft vase, Lagoon pattern, designer Philip Gibson (2005), ovoid with tall trumpet neck, shape 80/12, height 31.5 cm. Limited edition 36/100, signed Philip Gibson and V. (Vicky) Lovatt. Historic retail $NZ3220

A Moorcroft 'Mississippi Magnolia' vase, designer Kerry Goodwin…

Limited Edition Moorcroft Mississippi Magnolia Vase by Kerry Goodwin

A Moorcroft 'Mississippi Magnolia' vase, designer Kerry Goodwin (2009) limited edition 41/200, signed by the artist Four Star Collectors Club, shape 158/6, height 16 cm. Historical retail $NZ1032.

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson,…

Limited Edition Moorcroft Pelargonium Vase by Philip Gibson

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson, limited edition Shape 93/10, height 260. Signed by the artist and dated 2004, number 27 of 50. Historic retail $NZ1450.

A Moorcroft 'Baron Ferdinand' pattern vase, designer Emma…

Limited Edition Moorcroft Vase - "Baron Ferdinand"

A Moorcroft 'Baron Ferdinand' pattern vase, designer Emma Bossons, (2005), limited edition, Tall baluster shape 99/8, height 21 cm. Signed by the artist, dated 2005, number 145 of 150. Historic retail $NZ707.

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001),…

Limited edition Moorcroft vase by Sian Leeper

A Moorcroft 'Champericao' vase, designer Sian Leeper (2001), limited edition, numbered 178 of 350, signed by the artist Shape 93/12, height 31 cm. Historic retail $NZ1350.

A limited edition Moorcroft 'Ober Water' vase, designed by…

Limited Edition Moorcroft 'Ober Water' Vase by Rachel Bishop

A limited edition Moorcroft 'Ober Water' vase, designed by Rachel Bishop, 2008The ships decanter form vase, tube-lined and decorated in the black & white Ober Water fish pattern, impressed Moorcroft stamp, painted marks and other ciphers, signed Rachel…

A limited edition Moorcroft 'Vale de Luna' vase, designed by…

Limited Edition Moorcroft Vale de Luna Vase by N. Slaney

A limited edition Moorcroft 'Vale de Luna' vase, designed by Nicola Slaney, 2002Of rounded ovoid form, tube-line decorated, depicting trees within a stylised landscape, glazed in ivory, blue and green tones; with impressed Moorcroft stamp, painted marks…

Two Moorcroft 'Bukhara' and 'Orchid Arabesque' vases,…

Moorcroft Bukhara & Orchid Arabesque Vases (Set of 2)

Two Moorcroft 'Bukhara' and 'Orchid Arabesque' vases, comprising a limited edition Bukhara squat vase (des. Shirley Hayes, 2001), tube-lined with stylized flowers in bright tones, signed by the designer and numbered 228 of 250; and a small squat bottle…

A Rachel Bishop limited edition (11/150) Moorcroft 'Tigris'…

Limited Edition Moorcroft 'Tigris' Vase (11/150)

A Rachel Bishop limited edition (11/150) Moorcroft 'Tigris' vase, height 40 cm

A Moorcroft trial 'Scrambling Lily' pattern vase, designed and…

Moorcroft Trial Lily Vase by Anji Davenport (9 words)

A Moorcroft trial 'Scrambling Lily' pattern vase, designed and signed by Anji Davenport, 2001, the pre-production 'Trial' vase, dated 15.8.2001, apparently with slightly thicker tube-lining and perhaps darker ground compared to the final limited edition…

A limited edition Moorcroft 'Dryandra' pattern vase, designed…

Limited Edition Moorcroft Sunflower Vase by Anji Davenport

A limited edition Moorcroft 'Dryandra' pattern vase, designed and signed by Angi davenport, c2001 of baluster shape, tube-lined and decorated with three large sunflowers and foliage on a blue ground, with impressed Moorcroft stamp, painted marks and other…

A Moorcroft vase, Tapestry of Colour pattern designed by…

Limited Edition Moorcroft Vase by Rachael Bishop, Signed

A Moorcroft vase, Tapestry of Colour pattern designed by Rachael Bishop, c.2007 Limited Edition 95/150, signed by the designer

A Moorcroft vase, Copthall Lane pattern, designed by Emma…

Limited Edition Moorcroft Vase with Copthall Lane Pattern

A Moorcroft vase, Copthall Lane pattern, designed by Emma Bossons, Limited Edition 27/150, signed by the designer

A Moorcroft vase, Manuka pattern, designed by Philip Gibson,…

Limited Edition Moorcroft Manuka Vase Signed by Designer

A Moorcroft vase, Manuka pattern, designed by Philip Gibson, Limited Edition 77/150, signed by the designer

A Black Ryden (Moorcroft associate) 'Summer's End' limited…

Limited Edition Black Ryden Vase by Kerry Goodwin

A Black Ryden (Moorcroft associate) 'Summer's End' limited edition vase, designed by Kerry Goodwin, numbered 69/100, signed by Kerry Goodwin

A limited edition Moorcroft 'Royal Hakea' pattern vase,…

Limited Edition Moorcroft 'Royal Hakea' Vase

A limited edition Moorcroft 'Royal Hakea' pattern vase, designed and signed by Phillip Gibson, with paintwork by Jeanette Brammer, in Art Nouveau influenced 'Royal Hakea' pattern, numbered 131/200, with impressed Moorcroft stamp and other cyphers, in its…

A limited edition Moorcroft for Liberty 'Hawthorne' pattern…

Limited Edition Moorcroft Liberty Vase 'Hawthorne' Pattern

A limited edition Moorcroft for Liberty 'Hawthorne' pattern vase, designed by Nicola Slaney c1990s, the Liberty exclusive vase, tube-line decorated in the 'Hawthorne' pattern, dated 98 and numbered 350/400, with impressed Moorcroft stamp and other cyphers…

A limited edition Moorcroft 'Regent' pattern vase, the limited…

Limited Edition Moorcroft 'Regent' Vase

A limited edition Moorcroft 'Regent' pattern vase, the limited edition vase of slender baluster form decorated in the Regent pattern after Rachel Bishop, signed and dated 2006, numbered 74/100, with impressed Moorcroft stamp and other cyphers, in its…

A Moorcroft Trial 'Two by Two' pattern limited edition vase,…

Limited edition Moorcroft vase featuring 'Two by Two' animals

A Moorcroft Trial 'Two by Two' pattern limited edition vase, designed and signed by Nicola Slaney, the pre-production 'Trial' vase, dated 30.9.13, in shape RM2/6, limited edition of 100, depicting paired animals as they prepare to disembark from Noah's…

A Moorcroft limited edition 'White Road to Tuscany' vase,…

Limited Edition Moorcroft Tuscany Vase by Sian Leeper

A Moorcroft limited edition 'White Road to Tuscany' vase, designed and signed to the underside by Sian Leeper, the 87/9 shape vase decorated in the colourful 'White Road to Tuscany' pattern, no 161 of 300, with impressed Moorcroft stamp and other ciphers…

A Moorcroft limited edition 'City of Sails' Auckland vase,…

Limited Edition Moorcroft Auckland Vase by Vicky Lovatt

A Moorcroft limited edition 'City of Sails' Auckland vase, designed and signed to the underside by Vicky Lovatt, the vase finely decorated in the 'City of Sails' (Auckland) pattern, in shape 117/9, numbered 25 of 75, with impressed Moorcroft stamp and…

A limited edition Moorcroft 'Body Shop' vase, designed by Sally…

A limited edition Moorcroft 'Body Shop' vase, designed by Sally Tuffin, c1993, the 393/7 shape vase, in an exclusive design for, the body shop in their campaign to help save the Brazilian rainforest, decorated with orchids and nuts in rainforest setting…

A limited edition Moorcroft 'Lily of the Valley' pattern vase,…

A limited edition Moorcroft 'Lily of the Valley' pattern vase, designed by Emma Bossons for the millennium Charity collection, 2000., the squat baluster form vase decorated with tube-lined crisp white flowers on a subtle orange ground, changing to a…

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase,…

A limited edition Moorcroft 'Tasmanian blue Gum' pattern vase, designed by Sally Tuffin, c1995, the 393/7 shape vase made exclusively for Australian Collectors, decorated with tube-lined flowering gum nuts and gum leaves on a pale celadon to blue ground,…

A limited edition Moorcroft 'Ponga Fern' vase, Des. Rachel…

A limited edition Moorcroft 'Ponga Fern' vase, Des. Rachel Bishop, c1995, the shape 87/6 vase in 'Ponga fern' pattern, commissioned by Tanfield potter (NZ), decorated with Cyanthea dealbata, the fern tree endemic to New Zealand commonly known as the…

A Moorcroft limited edition 'Odyssey Swan' vase, Des. Beverley…

Moorcroft 'Odyssey Swan' Vase, Beverley Wilkes, Limited Edition 163/500

A Moorcroft limited edition 'Odyssey Swan' vase, Des. Beverley Wilkes, 2000 the 62/8 shape vase of carinate form with a slightly flared slender neck, tube-line decorated with a continuous design of white swans above waves and coloured fish upon a deep sky…