Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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Moorcroft Hibiscus vase, stamped and signed to base, height 19 cm approx

Vintage Moorcroft Hibiscus pattern green ground vase, 33 cm high

A Moorcroft pottery Hibiscus vase c.1950 - 1986 painted green signature with factory marks to base, height: 26 cm

A Walter Moorcroft pottery Hibiscus vase mid 20th century signed makers marks to base, height: 9.2 cm

A Moorcroft baluster pottery vase in the Hibiscus pattern on an ivory ground. Impressed marks and original label. Height 13.5 cm

Walter Moorcroft, vase, c. 1960, 'Hibiscus' pattern, decorated with mauve and yellow hibiscus against a green ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England', retains printed paper Royal Warrant label, height

I) a Walter Moorcroft pottery Hibiscus lidded jar, mid 20th century, impressed, painted marks and paper label to base. Height 11 cm, ii) a Moorcroft pottery cornflower vase, c.1928-1949, impressed signature and marks to base, note: AF' professionally r

Large Moorcroft hibiscus vase impressed marks, signature and paper stickers to base, 21 cm high approx

Large Moorcroft hibiscus vase impressed marks,signature and paper stickers to base, 21 cm high approx

Moorcroft Hibiscus vase stamped 'Moorcroft Made in England 1872-1972' with signature. Height 24 cm

William Moorcroft, 'Hibiscus' pattern vase, teal glaze with finely painted hibiscus decoration, signed to base 'Moorcroft,' impressed to base 'Moorcroft, made in England,' retains paper decal label, together with a small Moorcroft vase, impressed marks to

A Walter Moorcroft vase, decorated with hibiscus on a blue/green ground. Height 25 cm

William Moorcroft, lidded jar 'Hibiscus' pattern green glaze with raised coral coloured flowers and leaves, retains paper decal label, together with matching dish and small vase, impressed factory marks to base, signed 'WM' (3). Height 19 cm. Diameter of d

William Moorcroft, vase 'Anemone' pattern of globular form, green glaze with raised anemone flowers, factory marks to base, signed 'WM', together with a green oviform vase with 'Hibiscus' pattern, impressed factory marks to base, signed 'WM' (2). Height 20

A Walter Moorcroft Hibiscus vase c.1940's, decorated pottery signed blue signature with impressed marks. Height 21.5 cm

A Moorcroft ovoid vase, Hibiscus pattern, the flowers in coral and yellow on a pale lemon ground, impressed marks and signed with initials, Height 18 cm

Moorcroft Hibiscus posy vase. Olive green ground. Height 9.5 cm

Moorcroft Hibiscus vase pink and yellow flowers on a green background, signed to base and impressed Moorcroft made in England, height18 cm

A Walter Moorcroft Hibiscus vase. Cylindrical neck, deep blue ground with hibiscus. 28 cm high.

William Moorcroft vase, Hibiscus, bulbous form, with remnants of paper label. Height 14 cm

A Moorcroft Hibiscus vase designed Walter Moorcroft of bulbous form with bright pink hibiscus on a brown ground.19 cm.high

Walter Moorcroft 'Coral Hibiscus' vase C.1947, 15.5 cm height

A Walter Moorcroft hibiscus pattern bulbous vase together with a small vase, each green with deep pink hibiscus. 22 cm high. 9.5 cm high.

A Moorcroft Hibiscus pattern vase, 20th century, the tapering body decorated with pink flowering hibiscus against a green ground. Green signature and incised mark to base. Height 18 cm

A Walter Moorcroft Hibiscus pattern vase, signed with Royal seal 'Potter to the Late Queen Mary'. Height 18.5 cm, circa 1960

A Walter Moorcroft pink hibiscus vase on a deep green ground of bulbous form with cylindrical neck. Height 28 cm

Moorcroft vase green and blue ground decorated with hibiscus, paper label to base. Height 32 cm

Walter Moorcroft Hibiscus flambe vase c1960-1970, 13.5 cm with original box. In perfect condition

A large and impressive Moorcroft vase - hibiscus pattern - limited edition of 100, No. 28 - signed by Walter Moorcroft - with original label. Height 70 cm