Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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Moorcroft vase by Rachel Bishop with tubelined floral detail, stamped & impressed marks to the base. Height 30.5 cm

Moorcroft 'Hibiscus' vase with pink & yellow raised flowers on a green ground, signed to the base, with original paper label. Height 23.5 cm

Moorcroft 'Foxglove' vase by Rachel Bishop painted by Maggie Thompson, with tublined detail, stamped & signed to the base, dated 1994. Height 30.6 cm

Moorcroft 'Cobalt Clematis' vase (Walter Royal Warrant label) c.1934

Small Moorcroft 'banded pomegranate' vase, height 10 cm approx

A Moorcroft vase, of floral design, dated 2005, signed. Boxed. Height 16 cm.

A Moorcroft 'Soli Fleur' vase, for 'Moorcroft Collector club, 2007', signed Nicola Slaney, model from 2006. (boxed). Height 21 cm.

A Moorcroft 'Anemone' vase, by Emma Bossons, signed and dated 2006 to base, edition 171/500. Height 27 cm.

A Moorcroft 'Burdock' vase, signed Philip Gibson and dated 2006, edition 16/100. Height 31.5 cm.

A Moorcroft 'Orchid' vase, spherical shape on blue ground. Height 10.5 cm.

A Moorcroft 'Adornment' vase, signed Paul Hilditch, dated 2007, edition 109/150. Height 29 cm.

William Moorcroft inverted baluster vase lilac pattern, signature & printed Macintyre mark c1905, 18 cm height

William Moorcroft ovoid vase Eighteenth century pattern, signature & printed Macintyre mark c1905, 14 cm height

William Moorcroft elongated ovoid specimen vase Alhambra pattern, printed Macintyre mark c1900, 31 cm height

William Moorcroft elongated specimen vase green & gold daisy pattern, signature & printed Macintyre mark, c1903, 19.5 cm height

Walter Moorcroft large bulbous vase Blackberry & leaf pattern, 27 cm height

Rachel Bishop for Moorcroft, Pair of Vases, 2002, Nivalis' pattern, the body tubeline decorated with white snowdrops on long flowing stems, against a shaded blue and ivory ground, impressed 'Moorcroft, Made in Stoke on trent England', with desi

William Moorcroft, Vase, c. 1918, Big Poppy' pattern, decorated with flowers against a green ground, signed in green 'W. Moorcroft' and impressed 'Moorcroft Burslem England, height 10 cm. Provenance: Private Collection NSW

William Moorcroft, Vase, c. 1925, Pansy' pattern, of squat form, decorated with mauve and purple pansies against a blue ground, signed in blue 'WM', impressed 'Moorcroft, Made in England, height 10 cm. Provenance: Private Collection NSW

William Moorcroft, Vase, c. 1908, 18th Century' pattern, decorated with swags of flowers against a cream ground, signed in green 'W. Moorcroft', printed 'made for Liberty & Co., height 27.5 cm. Provenance: Private Collection NSW

William Moorcroft, Macintyre' Twin-handled Vase, c. 1907, Rose, Tulip and Forget-me-not' pattern, decorated with sprays of flowers against a cream ground, signed in green 'W. Moorcroft', printed Macintyre mark and registered design number,

Moorcroft 'Hibiscus' vase with pink & yellow raised flowers on a green ground, signed 'W Moorcroft' to the base, with original paper label. Condition good, some crazing to the body. Height 20.3 cm

Moorcroft 'Hibiscus' vase with pink raised flowers on a green ground, impressed 'Moorcroft' to the base. Condition good, minor wear to the base. Height 31.4 cm

Moorcroft 'Anemone' vase having pink & purple flowers on a cobalt blue ground, marked stamp 'Wm'. Condition good, minor wear to the base. Height 31 cm

Moorcroft 'Anemone' vase having mauve flowers on a cobalt blue ground, marked stamp 'Moorcroft made in England', dated 1993, with original box. Condition good, expected crazing, minor wear to the base. Height 13.6 cm

Moorcroft, two 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 13cm and 10cm high

William Moorcroft, a blue ground Waratah vase, circa 1935, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 20.5 cm high

Moorcroft, 'Koala' vase, 2005, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, des Trial, 19-07-05, 23 cm high

Moorcroft, pair of 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 18cm high

Moorcroft, 'New World Waratah' vase, 2013, designed by Emma Bossons, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, Jb, Trial, 8-6-13, Aiji, 26 cm high

Moorcroft, pair of 'Wattle' vases, circa 1990, designed by Sally Tuffin, impressed and inscribed, Moorcroft, made in England, Wm, S.T., 31cm

Moorcroft, 'Kangaroo Paw' vase, 2009, designed by Kerry Goodwin, impressed and inscribed, Moorcroft made in England Stoke on Trent, K.Goodwin, 66, 38cm

Moorcroft, 'Black Bean' vase, 2007, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, England, 2007, Kg, 20.5 cm high

Moorcroft, 'Gum Blossom' vase, 2001, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2001, Wm, 26 cm high

Moorcroft, 'Sydney Habour Farm Cove Queen Elizabeth II' vase, 2015, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2015, Vicky Lovatt, 25, 11 cm high x 19 cm diameter

William Moorcroft, a Waratah vase, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 19 cm high. Provenance: The Ruth Simon Collection, Sydney

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