Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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William Moorcroft, Clematis spherical vase, C. 1930, impressed signature 'W Moorcroft Potter to H.M the Queen, Made in England, height 11 cm, diameter 10.5 cm, weight 344g

Moorcroft Clematis vase. Tubelined decoration. Impressed factory marks and signature to base. Height 16 cm

Moorcroft ovoid vase, decorated with the clematis pattern, height 18 cm

A Moorcroft 'Clematis' vase, 1949-1986 period, design introduced circa 1938, the globular vase with a waisted everted rim tubelined and decorated with maroon, purple blue and plum clematis blooms with yellow stamens and olive foliage upon a light to dark t

A Walter Moorcroft pottery Clematis globular vase. Painted blue signature with impressed factory marks. Height 15.2 cm

A Moorcroft Clematis design miniature vase designed by Walter Moorcroft. 8 cm high

A Moorcroft Clematis design vase. Designed by Walter Moorcroft. 10 cm high

A Clematis design miniature Moorcroft vase designed by Walter Moorcroft. 10 cm high

A Moorcroft pottery Clematis pattern vase dated 1983. Limited edition 83/200. Signed by Walter Moorcroft. Height 24 cm

A Walter Moorcroft baluster clematis decorated vase, the purple, blue, red and pale tone florals with green variable leaves on a graduated green to dark blue ground, painted initials in blue, impressed marks and paper label to base. Height 16.5 cm

Moorcroft: group of six vases 'Clematis' & 'Anemone' patterns on blue & green grounds. Ranging in size from 7.5 cm to 9.5 cm

A William Moorcroft Clematis vase c.1940's, decorated pottery signed blue signature with impressed marks. Height 24 cm

A William Moorcroft Clematis vase c.1940's, decorated pottery signed blue signature with impressed marks. Height 16.8 cm

Pair Moorcroft (unmarked) Clematis posy vases. On blue ground. Height 7.5 cm (each)

Walter Moorcroft Clematis design ovoid form vase, c. 1936-1953, paper label to Queen. Height 22.5 cm

A Walter Moorcroft small Clematis pattern vase, the mallet formed body with tubeline floral decoration in red/mauve and red tones on pale yellow to pale green tones, maker's paper label covers the entire base. Height 9.5 cm

A William Moorcroft Clematis decorated vase, the ovoid body with open mildly tapered neck, traditional decoration in tones of rich deep blue, red, green and yellow on variable ground from green to blue, painted initials in blue, impressed marks and paper l

William Moorcroft vase in the Clematis pattern, with paper label to base. Height 20 cm

Walter Moorcroft Clematis vase. Blue ground, c.1945-55. Height 17 cm

Moorcroft pottery 'Clematis' vase mid 20th century, decorated earthenware impressed factory marks. Height 15.3 cm

A Moorcroft Clematis vase, of ovoid form and narrow everted rim on a deep blue ground. Stamped 'Moorcroft' to base. Height 10.5 cm. Diameter 10 cm

A Moorcroft 'Clematis' pattern small vase on a deep green ground. Designed Walter Moorcroft. Height 15.5 cm

A pair of miniature vases decorated with the Clematis design original gold Moorcroft England sticker, designed by Walter Moorcroft, circa 1970s

A Moorcroft Clematis design squat oval vase showing a mottled deep blue ground, the base with a later printed paper Royal Warrant label in use 1953 - 1978. Length 16.4 cm. Width 9 cm. Height 8.8 cm