Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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William Moorcroft large 'Wisteria Plum' vase c.1928, signed with William's full signature

Moorcroft baluster vase wisteria pattern, 6 cm high

William Moorcroft 'Wisteria' vase having tubelined detail over a matt ivory finish, signed to the base. Height 50 cm

William Moorcroft, miniature wisteria vase, C.1936, impressed marks 'Moorcroft, Made in England, M22', height 9.5 cm, diameter 6.5 cm, weight 172g

William Moorcroft, miniature wisteria baluster vase, C.1920, impressed marks 'Moorcroft, Made in England, M22', height 8.7 cm, diameter 6.5 cm, weight 126g

William Moorcroft, miniature wisteria vase, C.1925, signed in monogram, impressed marks 'Moorcroft, Made in England, 189', height 9 cm, diameter 8.5 cm, weight 210g

William Moorcroft, flambe wisteria vase, C.1939, signed in monogram, impressed marks 'Moorcroft, Made in England, height 19.5 cm, diameter 9.5 cm, weight 554g

William Moorcroft, wisteria baluster vase, C.1925, signed William Moorcroft, impressed marks 'Moorcroft, Made in England, 216', height 24 cm, diameter 16.5 cm, weight 1.566kg

William Moorcroft, tall flambe wisteria vase, C.1930, signed, original label 'No. 12/1995' Imprinted 'Moorcroft made in England, 72', height 32 cm, diameter 17 cm, weight 2.564kg

A Moorcroft 'Wisteria' vase$1928-49 period, an ovoid vase with a tall broad neck, having a tubelined wisteria frieze in plum, mauve, lemon and olive colours upon a two tone ground, near white with green tints to the upper section, cobalt to the low

William Moorcroft ovoid vase wisteria pattern, 18.5 cm height

A Walter Moorcroft pottery wisteria, large proportion, baluster shape vase c.1947 - 1953 signed full script signature to base with impressed factory marks, height: 31.5 cm

A William Moorcroft pottery, wisteria plum vase c.1918 - 1929 baluster shape with painted green signature and impressed factory marks to base. Height 20 cm

A Moorcroft 'Wisteria' vase, circa later 1920s, the baluster vase with a waisted neck, lightly tubelined and having continuous decoration in plum, maroon, green and lemon colours upon a mottled cobalt ground; impressed Cobridge made in England and

William Moorcroft, Small flambe vase, c. 1930, 'Wisteria' pattern, of baluster form, decorated with fruits in flambe tones, impressed 'Moorcroft England', retains printed paper Royal Warrant label, height 10 cm. Provenance: The Estate of Ma

William Moorcroft, flambe vase, c. 1930, 'Wisteria' pattern, of ovoid form, decorated with a garland of fruits and leaves in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 26.5 cm. Provenance:

William Moorcroft, near pair of vases, c. 1935, 'Wisteria' pattern, of ovoid form, decorated with fruits amongst foliage against a blue ground, one vase impressed 'Moorcroft Made in England', the other vase with impressed facsimile signatur

William Moorcroft, vase, c. 1925, 'Wisteria' pattern, decorated with fruits amongst foliage against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 24 cm. Provenance: The Estate of Mary Sm

William Moorcroft, vase, c. 1920, 'Wisteria' pattern, of bottle form with knopped neck, decorated with fruits amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 31 c

Moorcroft pottery '. Wisteria'. patterned vase, circa 1920s. 21 cm

Moorcroft pottery flambe 'Wisteria' patterned vase, circa 1920. 14 cm high, 18 cm wide

A Moorcroft 'Wisteria' vase, circa 1930, the waisted vase tube lined and decorated with a continuous design of fruits and leaves under a richly toned flambe glaze; with impressed Moorcroft and made in England marks with painted signature underside.

William Moorcroft flambe 'Wisteria' vase, C1935, impressed mark and signed to base. Height 26.5 cm approx

William Moorcroft 'Wisteria' twin handled vase, C1925 impressed mark and green signed to base. Height 18.5 cm approx

Walter Moorcroft long stem ovoid vase wisteria pattern, impressed and painted marks, 21 cm height

A Moorcroft 'Wisteria' patterned vase, circa 1935. 12 cm high

A Moorcroft Wisteria design shouldered ovid vase Designed by Philip Gibson in 1998. 16 cm high

Moorcroft pottery vase, Wisteria on blue ground, 26 cm high, William Moorcroft signature to base

A William Moorcroft pottery wisteria vase, c.1928 – 1949. Signed green signature, with impressed marks. Height 23 cm

Moorcroft vase, wisteria in panels, William Moorcroft

William Moorcroft posy vase. Decorated with plums and wisteria. On blue ground, circa 1930s. Height 9 cm

William Moorcroft wisteria vase. On blue ground with cream top, and horizontal band of wisteria blossoms. C.1918. Height 21 cm

William Moorcroft wisteria vase, c.1920, decorated pottery, signed green signature with impressed marks. Height 15.4 cm

A small William Moorcroft squat baluster vase in the Wisteria pattern, traditional tones of red, maroon and pale yellow on cobalt ground, painted initials in blue and impressed marks. Height 8.4 cm

A William Moorcroft wisteria patterned baluster vase with a hammer finished pewter flared top, traditional glazed tones of yellow, mauve, red and green on cobalt blue ground, impressed marks and painted initials in blue. Height 11.5 cm

A William Moorcroft baluster vase decorated in the Wisteria pattern in tones of deep mauve, red, yellow and green on a cobalt blue ground. Impressed marks and painted full signature in green. Height 24.5 cm

A Moorcroft flambe leaf and berry vase and a wisteria vase, circa 1930 painted signature and impressed factory marks (2) the Tallest 15 cm high

A Moorcroft wisteria design vase, production Cobridge factory 1916 of baluster form with yellow red and purple wisteria.21 cm. High.