Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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Walter Moorcroft slightly tapered cylindrical vase slipper Orchid pattern, 31 cm height, with original paper label

Moorcroft, a pair of 'Trial' Australian Orchid vases, 2012, designed by Kerry Goodwin, impressed and inscribed Moorcroft, made in England, Trial, 4-3-13, Spw & Pm, 31.5 cm high

Moorcroft, a Cooktown orchid vase, 2008, designed by Emma Bossons, impressed and inscribed: Moorcroft, with a map of Australia, 16 cm high

A Walter Moorcroft pottery large Orchid vase c.1947 - 1953 signed blue painted full signature with impressed factory marks, height: 28.5 cm

Moorcroft blue orchid vase, signed to base Walter Moorcroft, H 20.5 cm approx

A large Moorcroft flambe 'Orchid' design vase, circa 1930, painted with stylized orchids and leaves under a rich flambe glaze, impressed factory mark with facsimile signature and 'POTTER TO HM THE QUEEN', painted signature and printed Royal

A Moorcroft bottle vase, decorated with an orchid pattern on a dark blue ground. Printed and impressed marks. Height 20.5 cm

William Moorcroft, vase, c. 1940, 'Orchid' pattern, decorated with a band of orchids and spring flowers, against a yellow and navy blue ground, signed in blue 'W. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Qu

William Moorcroft, vase, c. 1945, 'Orchid' pattern, decorated with orchids against a yellow and dark blue ground, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England', restored

William Moorcroft, large flambe vase, 1939, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers, signed in blue 'W. Moorcroft' and dated '1939', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England,

A Moorcroft 'Orchid' vase, 1928-1949 period, the pear shaped vase with a small foot and a waisted everted neck, tubelined and decorated with various orchids in lemon, maroon, blue, mauve and white upon a modulating teal and cobalt ground; with impressed ma

William Moorcroft 'Orchids' vase. Signed to base with number 1441. Impressed mark 'Made in England'. Height 32 cm

Walter Moorcroft 'Orchids' vase. Signed to base, with impressed mark 'Moorcroft. Made in England'. Height 20 cm

A William Moorcroft Orchids vase, c.1918-1929, with impressed factory marks. Height 9.5 cm

A Moorcroft lizard orchid design baluster vase. 21 cm high

A Walter Moorcroft 'Orchid' pattern vase, tall beaker form, mottled green-blue ground. Height 23 cm

A William Moorcroft pottery Orchids vase c.1928 - 1953. Signed with impressed signature and factory marks. Height 12.5 cm

Moorcroft: 'Orchids & Sping Flowers' flambe spherical vase, late 1930's. 10 cm.

William Moorcroft, Orchid vase of baluster form, cobalt glaze with finely painted orchid decoration, signed to base 'Moorcroft' impressed to base 'Moorcroft, Burslem, England 65'. Height 33 cm

Moorcroft Orchids large vase, Walter Moorcroft using Willow design 1948 (with label)

Moorcroft Orchids vase, flambe wash, William Moorcroft pre 1939

Moorcroft frilled Orchid (Walter circa 1953) vase by Walter Moorcroft

Moorcroft: Orchid pattern baluster shaped vase c1930s. 9 cm

Moorcroft: Orchid patterned balluster shaped vase on green/blue ground c1930s. 8 cm. VG condition

Moorcroft Orchid pattern 65/6 blue vase signed William Moorcroft C1935

An impressive pair of William Moorcroft vases, baluster form with tall necks, decorated in orchids in red, yellow, blue on a light sea blue/green ground, impressed marks and signature to base, 20 x 31.5 cm

Small Moorcroft orchid vase base contains original paper label and signature. Approx height 8 cm

Moorcroft frilled Orchids design spherical vase, signed with impressed mark 'Potter to HM the Queen'. Height 11 cm

A large Walter Moorcroft baluster 'Orchid' pattern vase, circa 1950, the slender ovoid body decorated with exotic flowers on a maroon ground, impressed marks, green signature and date 1950, 49 cm high. Provenance: Antique & Fine Wares Bowral, December 1978

A Walter Moorcroft vase, tall ovoid form, in the orchid pattern, impressed mark and signature to base. Height 26 cm

A Walter Moorcroft ovoid bodied vase, decorated in an Orchid pattern, in tones of red, blue, yellow and ivory on a deep cobalt ground, impressed marks. Height 12 cm

Moorcroft vase. Orchid; baluster form. Chip to lower rim.

William Moorcroft vase. Orchid, blue ground. Height 16 cm

Moorcroft small vase, Orchid pattern, label to base

A Walter Moorcroft small squat baluster vase in the Orchid pattern, tones of soft blue/mauve, green, red, yellow and ivory on a variable pale green to cobalt ground, impressed marks to base. Height 6.8 cm

A Moorcroft Orchid pattern vase designed Walter Moorcroft of baluster form initialled with impressed Moorcroft and paper label.16 cm high.

Moorcroft pottery vase c. 1930's, Orchids and spring flowers signed blue signature, impressed factory marks. Height 23 cm