Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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William Moorcroft, Orchid flambe flared vase, C.1930, impressed signature W Moorcroft, 'Potter to HM the Queen, Made in England, height 11.5 cm, diameter 7.6 cm, weight 230g

William Moorcroft, Orchid and wild flowers green vase, C. 1935, signed in monogram, impressed marks 'Moorcroft, Made in England, height 12.5 cm, diameter 15 cm, weight 760g

William Moorcroft, Orchid spherical vase, C. 1925, signed in monogram, impressed signature, marks 'Moorcroft, Made in England, height 16 cm, diameter 15 cm, weight 884g

William Moorcroft, small round flambe Orchid vase, C.1930, signed in monogram, impressed signature, impressed marks 'Moorcroft, Made in England, Potter to the Queen, height 13 cm, diameter 13.5 cm, weight 546g

Walter Moorcroft, vase, c. 1945, Orchid' pattern, decorated with large flower heads and spring flowers against a navy blue ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. The Queen, made in England, heigh

William Moorcroft, flambe vase, c. 1940, Orchid' pattern, decorated with a band of large flower heads and spring flowers, signed in blue 'W. Moorcroft', with impressed facsimile signature and 'Potter to H.M. The Queen, made in England, heig

Moorcroft Orchid vase. Tubelined decoration. Factory sticker and signature to base. Height 13 cm

Moorcroft blue orchid pattern vase, marks and signature to base, 26 cm high

A Moorcroft 'Orchid' vase, spherical shape on blue ground. Height 10.5 cm.

Walter Moorcroft slightly tapered cylindrical vase slipper Orchid pattern, 31 cm height, with original paper label

Moorcroft, a pair of 'Trial' Australian Orchid vases, 2012, designed by Kerry Goodwin, impressed and inscribed Moorcroft, made in England, Trial, 4-3-13, Spw & Pm, 31.5 cm high

Moorcroft, a Cooktown orchid vase, 2008, designed by Emma Bossons, impressed and inscribed: Moorcroft, with a map of Australia, 16 cm high

A Walter Moorcroft pottery large Orchid vase c.1947 - 1953 signed blue painted full signature with impressed factory marks, height: 28.5 cm

Moorcroft blue orchid vase, signed to base Walter Moorcroft, H 20.5 cm approx

Walter Moorcroft, Flambe Vase, c. 1945, Orchid' pattern, decorated with a band of large flower heads and spring flowers in flambe tones, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England,

William and Walter Moorcroft, Vase, c. 1945, Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen Made

A large Moorcroft flambe 'Orchid' design vase, circa 1930, painted with stylized orchids and leaves under a rich flambe glaze, impressed factory mark with facsimile signature and 'POTTER TO HM THE QUEEN', painted signature and printed Royal

A Moorcroft bottle vase, decorated with an orchid pattern on a dark blue ground. Printed and impressed marks. Height 20.5 cm

William Moorcroft, vase, c. 1940, 'Orchid' pattern, decorated with a band of orchids and spring flowers, against a yellow and navy blue ground, signed in blue 'W. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Qu

Walter Moorcroft, large vase, c. 1945, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made

William Moorcroft, vase, c. 1945, 'Orchid' pattern, decorated with orchids against a yellow and dark blue ground, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England', restored

William Moorcroft, large flambe vase, 1939, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers, signed in blue 'W. Moorcroft' and dated '1939', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England,

Moorcroft pottery '. Orchid'. pattern baluster shaped vase, circa 1950s. 15 cm

A Moorcroft 'Orchid' vase, 1928-1949 period, the pear shaped vase with a small foot and a waisted everted neck, tubelined and decorated with various orchids in lemon, maroon, blue, mauve and white upon a modulating teal and cobalt ground; with impressed ma

William Moorcroft 'Orchids' vase. Signed to base with number 1441. Impressed mark 'Made in England'. Height 32 cm

Walter Moorcroft 'Orchids' vase. Signed to base, with impressed mark 'Moorcroft. Made in England'. Height 20 cm

A William Moorcroft Orchids vase, c.1918-1929, with impressed factory marks. Height 9.5 cm

A Moorcroft lizard orchid design baluster vase. 21 cm high

A Walter Moorcroft 'Orchid' pattern vase, tall beaker form, mottled green-blue ground. Height 23 cm

A William Moorcroft pottery Orchids vase c.1928 - 1953. Signed with impressed signature and factory marks. Height 12.5 cm

Moorcroft: 'Orchids & Sping Flowers' flambe spherical vase, late 1930's. 10 cm.

William Moorcroft, Orchid vase of baluster form, cobalt glaze with finely painted orchid decoration, signed to base 'Moorcroft' impressed to base 'Moorcroft, Burslem, England 65'. Height 33 cm

Moorcroft Orchids large vase, Walter Moorcroft using Willow design 1948 (with label)

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