Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft tall pomegranate vase, 1914, signed and dated 1914. Imprinted 'Moorcroft Burslem 1914', height 31.3 cm, diameter 14.3 cm, weight 1.27kg

William Moorcroft pomegranate vase, 1920, signed and imprinted 'Moorcroft Burslem England 393', height 25.5 cm, diameter 13.5 cm, weight 1.42kg

William Moorcroft, tall pomegranate vase, C.1920, signed in monogram, impressed marks 'Moorcroft, Made in England, 101', height 26.5 cm, diameter 12.5 cm, 1.264kg

William Moorcroft, small pomegranate vase, C. 1915, signed, impressed marks 'Moorcroft Burslem, 153', height 17.5 cm, diameter 7 cm, weight 278g

Early William Moorcroft pomegranate baluster vase, C. 1913, signed W Moorcroft., height 10.5 cm, diameter 5.5 cm, weight 118g

William Moorcroft, near pair of vases c. 1945, pomegranate' pattern, each decorated with pomegranates and berries against a navy blue ground, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. The Queen, made in

William Moorcroft, vase, c. 1920, pomegranate' pattern, decorated with pomegranates and berries against a blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, made in England, height 24.5 cm

William Moorcroft, vase, c. 1914, pomegranate' pattern, decorated with pomegranates and berries against a mottled green and blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Burslem England', minor repair to foot, heigh

Moorcroft pomegranate vase. Tubelined decoration. Impressed factory marks and signature to base. Height 10 cm

William Moorcroft pomegranate vase. Pomegranate decoration on blue ground. Signed to base, and dated 1925, with original paper label. Base has been drilled (for electrification?) and subsequently restored. Height 33 cm

A large William Moorcroft pomegranate vase, of ovoid shape. Impressed marks and green painted signature. Height 21 cm

A tall William Moorcroft pomegranate baluster vase. Impressed marks and green painted signature. Height 23 cm

A large and impressive early Moorcroft pomegranate vase, baluster form, the ovoid body and foot decorated in the pomegranate pattern in rich tones on a dark cobalt blue ground, the wide neck with everted rim, impressed marks and painted full signature in g

A William Moorcroft pottery pomegranate vase, circa 1928 - 1949 painted green signature to base with impressed marks height 20.8 cm

A William Moorcroft pomegranate pattern dish and vase, circa 1935, the vase 17 cm high

Moorcroft pomegranate vase, with silver collar, 14 cm high approx.

William Moorcroft ovoid vase pomegranate pattern, 18 cm height

William Moorcroft long stem specimen vase pomegranate pattern, 25.5 cm height

William Moorcroft elongated ovoid vase early pomegranate pattern, 23 cm height

William Moorcroft, Vase, c. 1925, Pomegranate' pattern, of squat form, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 8 cm. Provenanc

William Moorcroft, Large Vase, c. 1920, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Burslem England', restored, height 37

William Moorcroft, Vase, c. 1920, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 17.5 cm. Provenance: P

William Moorcroft, Vase, c. 1925, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, height 21 cm. Provenance: Private Col

William Moorcroft, Vase, c. 1925, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 25 cm. Provenance: Priv

William Moorcroft Pomegranate vase, signed to base, height 21 cm approx

William Moorcroft, Pair of Vases, c. 1920, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England' (2), height 18 cm. Prove

William Moorcroft, Large Vase, c. 1918, Pomegranate' pattern, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Burslem England, height 23 cm diameter 2

William Moorcroft, Vase, c. 1918, Pomegranate' pattern, of bottle shape, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 23.5

Sally Tuffin for Moorcroft Pottery, Vase, c. 1990, Finches' pattern, decorated with pomegranate, berries and finches against a green and blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 24 cm. Pro

William Moorcroft, Two Vases, c. 1945, Pomegranate' pattern, each decorated with pomegranates and berries against a blue ground, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England'

William Moorcroft, Three Small Vases, c. 1920, Pomegranate' pattern, each decorated with a continuous band of pomegranates and berries against a green and blue ground, all marked ' Moorcroft' (3), height 10 cm, 9.5 cm, 7 cm. Provenance: Private

A pair William Moorcroft pottery, pomegranate vases c.1918 - 1929 baluster shape with painted blue and green signature and impressed factory marks to base. Height 18.3 cm

Small Moorcroft baluster shaped vase, decorated with the pomegranate pattern, height 9 cm

Small Moorcroft open Pomegranate vase, 10 cm high approx.

Small Moorcroft open Pomegranate vase, 7 cm high approx.

Sally Tuffin for Moorcroft, vase, c. 1990, 'Finches' pattern, of squat form, decorated with pomegranate, berries and finches against a blue ground, painted monogram of William J. Moorcroft, impressed 'Moorcroft, Made in England, height 20.5 cm.

William Moorcroft, vase, c. 1920, 'Pomegranate' pattern, of shouldered baluster form, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in Engl

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