Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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A fine small Moorcroft anemone vase$1928-49 period, the small ovoid vase, tubelined and decorated with two anemone flowers, one in rich inky purple and plum shades with emerald and Prussian blue colours, the reverse with a cream and maroon flower upon a bl

A Walter Moorcroft anemone patterned baluster vase, similar to above, in good condition. Height 22.5 cm

A Walter Moorcroft anemone patterned baluster vase, a row of encircling florals to the shoulder on cobalt blue ground, impressed marks and blue painted initials. small chip to base. Height 22.5 cm

A Moorcroft Anemones pattern specimen vase, with a dark blue ground, baluster shape, impressed marks and painted initials under the base. Height 15 cm

Moorcroft anemone posy vase. On blue ground. Original label attached. Height 10 cm

Moorcroft anemone vase. On blue ground. Height 14 cm

A Moorcroft pottery vase of ovoid shape with flared rim, decorated with an Anemone pattern on a rich dark blue ground. Impressed marks and original label. Height 14 cm

A small Moorcroft baluster pottery vase, decorated with an Anemone pattern on a pale green and deep blue ground. Impressed marks and painted signature. Rim repair. Height 13 cm

A Moorcroft 'Anemone' vase, 1953-1978 period, the baluster vase with a short waisted neck, tubelined and decorated with bright plum and purple blue flowers with green foliage upon a cobalt ground; with impressed and painted marks of the period and a paper

A Moorcroft 'Anemone' vase, 1949-1986 period, the carinate shaped vase with a long slightly everted rim, tubelined and decorated with plum and purple blue flowers with bright green foliage upon a cobalt ground; with impressed marks and signature of period.

A good small William Moorcroft 'Anemone' baluster vase, with tall neck. Impressed and painted marks. Height 16 cm

A Walter Moorcroft anemone vase c.1945-1949. Painted green signature with impressed factory marks. Height 18.8 cm

Walter Moorcroft 'Anemone' vase. Signed to base 'Wm'. impressed mark 'Moorcroft. Made in England'. Height 19 cm

A Moorcroft 'Anemone' pattern vase, circa 1920. 15 cm high.

A large William Moorcroft vase, in the 'Anemone' pattern, impressed marks and signature to base. Height 24 cm

A Moorcroft anemone patterned, baluster shaped vase, circa 1930s. 17 cm high

A Walter Moorcroft anemone squat vase, c.1945-1949 painted blue signature with impressed factory marks. Height 10.5; diameter 12.5 cm

Large Moorcroft flambe anemone vase 24 cm high. William Moorcroft signature to base.

A Moorcroft pottery 'Anemone' vase, mid 20th century. Signed signature with factory marks. Height 15 cm

Moorcroft anemone vase with signature & impressed Moorcroft mark. Height 16 cm

Moorcroft anemone vase, Royal Warrant label c.1953

A Moorcroft pottery anemone Tribute vase, circa 2002, by Emma Bossons. Designed in tribute to Walter Moorcroft receiving an OBE award. Signed with factory marks. Height 25 cm

Moorcroft anemone (Walter c.1947) signed vase by Walter Moorcroft

A Walter Moorcroft vase, decorated with anemones on a dark blue ground. Height 15 cm

A Walter Moorcroft squat baluster anemone vase, flambe glaze to the red, blue, green and yellow toned florals, the ground graduating from red to blue. Initials in blue and impressed marks to base. Height 12.8 cm

William Moorcroft, vase 'Anemone' pattern of globular form, green glaze with raised anemone flowers, factory marks to base, signed 'WM', together with a green oviform vase with 'Hibiscus' pattern, impressed factory marks to base, signed 'WM' (2). Height 20

Moorcroft anemone vase on a cobalt blue ground, incised 'W. Moorcroft' to the base. Height 23 cm

Moorcroft: group of six vases 'Clematis' & 'Anemone' patterns on blue & green grounds. Ranging in size from 7.5 cm to 9.5 cm

Moorcroft: group of six 'Anemone' patterned vases on blue ground. Ranging in size from 7 cm to 9 cm

Moorcroft anemone vase signed and dated 1956 to base, comes with original box. Height 10 cm

A William Moorcroft large vase, 'Anemone' pattern, spherical shape with short neck with everted rim, raised on a small foot ring, the pattern encircles the body on a rich cobalt blue ground shaded sea blue-green. Impressed factory marks and monogram under

Walter Moorcroft anemone vase. On blue ground. Height 18 cm

Moorcroft squat vase anemone pattern impressed mark to base. 7.5 cm high.

Moorcroft pottery vase, circa 1920's decorated in 'Anemone' pattern. Globular shape signed blue signature, impressed factory marks. 8 cm high.