William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft anemone (Walter c.1947) signed vase by Walter…

Walter Moorcroft Anemone Vase (1947) Signed

Moorcroft anemone (Walter c.1947) signed vase by Walter Moorcroft

A large Moorcroft anemone baluster vase, circa 1940s, with a…

Moorcroft Anemone Baluster Vase, 1940s

A large Moorcroft anemone baluster vase, circa 1940s, with a deep border of tubelined flowers in watercolour style glazes in maroon, white and blue purple hues with green foliage upon a deep Prussian green and ink blue ground; with impressed marks and…

A William Moorcroft vase with continuous anemone design, of…

Royal Anemone Vase by William Moorcroft

A William Moorcroft vase with continuous anemone design, of baluster form, inscribed initial W.M, impressed by her Majesty the Queen. 23 cm high

Walter Moorcroft, anemone vase signed by Walter Moorcroft C1945,…

Walter Moorcroft Anemone Vase - Signed (1945)

Walter Moorcroft, anemone vase signed by Walter Moorcroft C1945, height 14 cm

A Walter Moorcroft anemone vase c.1945-1949. Painted green…

Moorcroft Anemone Vase, 1945-1949, 18.8 cm

A Walter Moorcroft anemone vase c.1945-1949. Painted green signature with impressed factory marks. Height 18.8 cm

A Moorcroft anemone patterned, baluster shaped vase, circa…

Moorcroft Anemone Baluster Vase, 1930s

A Moorcroft anemone patterned, baluster shaped vase, circa 1930s. 17 cm high

Moorcroft anenome woodsmoke pattern vase c.1950

1950 Moorcroft Woodsmoke Anenome Vase

Moorcroft anenome woodsmoke pattern vase c.1950

A Moorcroft 'Anemone' vase, 1949-1986 period, the carinate…

Moorcroft Anemone Vase

A Moorcroft 'Anemone' vase, 1949-1986 period, the carinate shaped vase with a long slightly everted rim, tubelined and decorated with plum and purple blue flowers with bright green foliage upon a cobalt ground; with impressed marks and signature of period…

A Walter Moorcroft squat baluster anemone vase, flambe glaze to…

Moorcroft Flambe Anemone Vase

A Walter Moorcroft squat baluster anemone vase, flambe glaze to the red, blue, green and yellow toned florals, the ground graduating from red to blue. Initials in blue and impressed marks to base. Height 12.8 cm

A Walter Moorcroft large Anemone decorated jug, the wide band…

Large Moorcroft Anemone Decorated Jug

A Walter Moorcroft large Anemone decorated jug, the wide band of florals dominated in red, blue and green on a cobalt ground. Impressed full signature and initialled in blue to base. Height 20.3 cm

A Walter Moorcroft vase, decorated with anemones on a dark blue…

Moorcroft Anemone Vase

A Walter Moorcroft vase, decorated with anemones on a dark blue ground. Height 15 cm

A Emma Bosoms Moorcroft anemone pattern comport. Deep pink with…

Anemone Comport by Emma Bosoms Moorcroft

A Emma Bosoms Moorcroft anemone pattern comport. Deep pink with a band of anemones on the a bright blue ground, circa 1980. 11 cm high, 26 cm wide.

Footed anemone tazza Moorcroft tazza in the anemone pattern…

Moorcroft Anemone Tazza

Footed anemone tazza Moorcroft tazza in the anemone pattern with a total of 5 large flowers on blue green ground. Bears the signature of Walter Moorcroft to the base. Mid 20th century.11.5 x 16 cm

A collection of Moorcroft Pottery, early to mid 20th century, a…

Moorcroft Pottery Collection, 20th Century

A collection of Moorcroft Pottery, early to mid 20th century, a pair of plates in pomegranate pattern, a small anemone vase and a waisted vase in leaves and fruit pattern, backstamps and facsimile signatures underside, vase 14.5 cm high

Moorcroft anemone vase signed and dated 1956 to base, comes…

1956 Moorcroft Anemone Vase with Original Box

Moorcroft anemone vase signed and dated 1956 to base, comes with original box. Height 10 cm

Walter Moorcroft 'Anemone' vase. Signed to base 'Wm'. impressed…

Signed Moorcroft 'Anemone' Vase, 19cm

Walter Moorcroft 'Anemone' vase. Signed to base 'Wm'. impressed mark 'Moorcroft. Made in England'. Height 19 cm

Moorcroft anemone pattern vase c.1950, height 21 cm

Moorcroft Anemone Vase, 1950

Moorcroft anemone pattern vase c.1950, height 21 cm

Large William Moorcroft 'Anemone' vase signed to base, some…

William Moorcroft 'Anemone' Vase - Signed - 33 cm

Large William Moorcroft 'Anemone' vase signed to base, some marking to side of vase, height 33 cm

Moorcroft anemone vase, Royal Warrant label c.1953

Royal Warrant Moorcroft Anemone Vase, 1953

Moorcroft anemone vase, Royal Warrant label c.1953

Tall Walter Moorecroft anemone vase

Walter Moorecroft's Tall Anemone Vase

Tall Walter Moorecroft anemone vase

Walter Moorcroft vase, tall slender 'Anemone' vase, initial…

Walter Moorcroft vase, tall slender 'Anemone' vase, initial signature mark to base, height 26 cm

Large Moorcroft 'Anemone' jardiniere, with initials WM to base,…

Large Moorcroft Anemone Jardiniere with WM Initials

Large Moorcroft 'Anemone' jardiniere, with initials WM to base, height 22 cm approx.

Moorcroft anemone vase with signature & impressed Moorcroft…

Moorcroft Anemone Vase - Signed & Impressed Mark (16cm)

Moorcroft anemone vase with signature & impressed Moorcroft mark. Height 16 cm

Moorcroft 'Anemone' bowl numbered 34194, signed 'J. Moorcroft -…

Moorcroft Anemone Bowl - Signed and Numbered

Moorcroft 'Anemone' bowl numbered 34194, signed 'J. Moorcroft - 9.4.97 - WM' Diameter 26 cm

Walter Moorcroft pottery vase decorated with anemone flowers…

Signed Moorcroft Anemone Flower Vase, 27.5 cm

Walter Moorcroft pottery vase decorated with anemone flowers signed to the base, 27.5 cm high

Moorcroft: group of six 'Anemone' patterned vases on blue…

Group of Six Anemone Vases on Blue Ground

Moorcroft: group of six 'Anemone' patterned vases on blue ground. Ranging in size from 7 cm to 9 cm

William and Walter Moorcroft, vase, c. 1949, Anemone' pattern,…

Moorcroft Anemone Vase, 1949

William and Walter Moorcroft, vase, c. 1949, Anemone' pattern, decorated with a band of large flower heads against a mottled green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to Hm the Queen, Made in England, height 25.5 cm.…

A Moorcroft Blue Anenome design planter. 17 cm high

Moorcroft Blue Anenome Planter - 17 cm

A Moorcroft Blue Anenome design planter. 17 cm high

Moorcroft: group of six vases 'Clematis' & 'Anemone' patterns…

Moorcroft Group: Clematis & Anemone Vases on Blue/Green Grounds

Moorcroft: group of six vases 'Clematis' & 'Anemone' patterns on blue & green grounds. Ranging in size from 7.5 cm to 9.5 cm

Moorcroft: a jardiniere in the anemone pattern, cylindrical…

Moorcroft: a jardiniere in the anemone pattern, cylindrical with a flared lip on a moulded foot, impressed 'Moorcroft' and underglaze signature to base. Height 17.5 cm

Moorcroft large ovoid vase, Anemones pattern, 29 cm height

Moorcroft Anemones Ovoid Vase - 29cm Height

Moorcroft large ovoid vase, Anemones pattern, 29 cm height

William Moorcroft Anemone vase c.1930, signed, 26 cm high

Moorcroft Anemone Vase, Signed, 26cm High

William Moorcroft Anemone vase c.1930, signed, 26 cm high

A Moorcroft Pottery anemone Tribute vase, circa 2002, by Emma…

Moorcroft Anemone Tribute Vase

A Moorcroft Pottery anemone Tribute vase, circa 2002, by Emma Bossons. Designed in tribute to Walter Moorcroft receiving an OBE award. Signed with factory marks. Height 25 cm

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500,…

Limited Edition Moorcroft Anemone Vase by Emma Bossons

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500, impressed mark and signed to base, height 28 cm.

Rare large Walter Moorcroft 'Anemone' bowl, signed to base,…

Rare large Walter Moorcroft 'Anemone' bowl, signed to base, height 12 cm; diameter 33 cm

A large Moorcroft 'Anenome' pattern baluster vase, mid-century,…

Moorcroft Anenome Baluster Vase, Mid-Century, Walter Moorcroft Signed

A large Moorcroft 'Anenome' pattern baluster vase, mid-century, with Walter Moorcroft signature and impressed factory mark to base, 32 cm high

Moorcroft anemone vase, height 24 cm

Moorcroft Anemone Vase - 24cm Height

Moorcroft anemone vase, height 24 cm

Walter Moorcroft anemone vase. On blue ground. Height 18 cm

Blue Anemone Vase by Walter Moorcroft

Walter Moorcroft anemone vase. On blue ground. Height 18 cm

Moorcroft anemone vase on a cobalt blue ground, incised 'W.…

Moorcroft Anemone Vase on Cobalt Blue Ground

Moorcroft anemone vase on a cobalt blue ground, incised 'W. Moorcroft' to the base. Height 23 cm

A large Moorcroft 'Anemone' vase, inverse baluster shape,…

Large Moorcroft Anemone Vase, c.1945-49, Provenance Coote Estate

A large Moorcroft 'Anemone' vase, inverse baluster shape, impressed marks and painted initials, c.1945-49, height 32 cm. Provenance: The Estate of Emeritus Professor Brian Coote CBE, FRSNZ (1929 - 2019)

A William Moorcroft vase, in 'Anemone pattern'. Signed and…

William Moorcroft Anemone Vase - Signed and Stamped

A William Moorcroft vase, in 'Anemone pattern'. Signed and stamped to base height 33 cm, depth 20 cm

Rare William Moorcroft salt glazed Anenome vase 16 cm high…

Rare William Moorcroft Anenome Vase - 16cm

Rare William Moorcroft salt glazed Anenome vase 16 cm high approx.

Small Moorcroft 'Anemone' flambe vase 15.5 cm high approx.…

Moorcroft Anemone Flambe Vase, Impressed Mark and Signature

Small Moorcroft 'Anemone' flambe vase 15.5 cm high approx. Impresed mark and signature to base

Tall Moorcroft anemone vase, height 31.5 cm

31.5cm Tall Moorcroft Anemone Vase

Tall Moorcroft anemone vase, height 31.5 cm

A Moorcroft 'Anemone' vase, 1953-1978 period, the baluster vase…

Moorcroft Anemone Vase, 1953-1978

A Moorcroft 'Anemone' vase, 1953-1978 period, the baluster vase with a short waisted neck, tubelined and decorated with bright plum and purple blue flowers with green foliage upon a cobalt ground; with impressed and painted marks of the period and a paper…

A Moorcroft Green Anenome design Limited Edition shouldered…

Limited Edition Moorcroft Green Anenome Vase by Walter Moorcroft

A Moorcroft Green Anenome design Limited Edition shouldered vase designed by Walter Moorcroft, numbered No 1 of 100 pieces, made in 1982, 32 cm high

William Moorcroft 'Anemone' comport blue signature and…

Blue Moorcroft 'Anemone' Comport - 16cm

William Moorcroft 'Anemone' comport blue signature and impressed marks to base, 16 cm high

Large Moorcroft flambe anemone vase 24 cm high. William…

Moorcroft Flambe Anemone Vase (24cm) with Signature

Large Moorcroft flambe anemone vase 24 cm high. William Moorcroft signature to base.

A Moorcroft 'Anemone' pattern vase, circa 1920. 15 cm high.

1920 Moorcroft Anemone Vase - 15 cm

A Moorcroft 'Anemone' pattern vase, circa 1920. 15 cm high.

Large Moorcroft flambe anemone vase, blue signature to base,…

Moorcroft Flambe Anemone Vase - Blue Signature, 24cm Height

Large Moorcroft flambe anemone vase, blue signature to base, height 24 cm

A William Moorcroft large vase, 'Anemone' pattern, spherical…

Moorcroft Anemone Vase, 1930s

A William Moorcroft large vase, 'Anemone' pattern, spherical shape with short neck with everted rim, raised on a small foot ring, the pattern encircles the body on a rich cobalt blue ground shaded sea blue-green. Impressed factory marks and monogram under…

Pottery tea set Moorcroft Pottery, three piece set comprising…

Moorcroft Anemone Tea Set

Pottery tea set Moorcroft Pottery, three piece set comprising of teapot, sugar bowl and creamer decorated with anemone flowers against cobalt blue ground by Walter Moorcroft, signed at base

William and Walter Moorcroft, Large Flambe Vase, c. 1945,…

Moorcroft Flambe Anemone Vase

William and Walter Moorcroft, Large Flambe Vase, c. 1945, Anemone' pattern, decorated with a continuous band of flowers in flambe tones, signed in blue 'W M', impressed facsimile signature and 'Potter to H.M. the Queen Made in England, height 32 cm

Moorcroft Anemone vase. Height 33 cm

Moorcroft Anemone Vase - 33cm Height

Moorcroft Anemone vase. Height 33 cm