William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft 'Anemone' green ground vase embossed mark to base

Moorcroft Green Anemone Vase with Embossed Mark

Moorcroft 'Anemone' green ground vase embossed mark to base

Moorcroft Anemone vase 20 cm high approx.

Moorcroft Anemone Vase - 20cm Height

Moorcroft Anemone vase 20 cm high approx.

Anemone Moorcroft Lidded Bowl, marks to base and lid, 12 cm…

Anemone Moorcroft Lidded Bowl, 12 cm diameter

Anemone Moorcroft Lidded Bowl, marks to base and lid, 12 cm diameter approx

Moorcroft 'Anemone' bowl having pink & purple flowers on a…

Moorcroft Anemone Bowl - Cobalt Blue with Pink & Purple

Moorcroft 'Anemone' bowl having pink & purple flowers on a cobalt blue ground, marked stamp 'Wm'. Condition good, minor wear to the base. Diameter 26.4 cm

Walter Moorcroft anemone vase, Royal Warrant Label c.1950,…

Royal Warrant Moorcroft Anemone Vase, 1950

Walter Moorcroft anemone vase, Royal Warrant Label c.1950, height 10 cm

A Moorcroft anemone vase, post 1950 period, of ovoid pot form…

Moorcroft Anemone Vase, Post-1950 Period, 15.5 cm Height

A Moorcroft anemone vase, post 1950 period, of ovoid pot form with a deep frieze of tubelined anemone flowers in maroon, white and blue glazes with green foliage upon a blue and Prussian green, ground, impressed factory mark, facsimile signature underside…

Walter Moorcroft 'blue Anenome' vase impressed mark and…

Moorcroft Blue Anenome Vase

Walter Moorcroft 'blue Anenome' vase impressed mark and signature to base, height 15.5 cm

Walter Moorcroft 'Anenome' pottery vase signed to base, height…

Signed Moorcroft Anenome Vase with Crazing, 12.5 cm

Walter Moorcroft 'Anenome' pottery vase signed to base, height 12.5 cm, aged crazing

A Moorcroft Pottery vase of ovoid shape with flared rim,…

Moorcroft Anemone Vase

A Moorcroft Pottery vase of ovoid shape with flared rim, decorated with an Anemone pattern on a rich dark blue ground. Impressed marks and original label. Height 14 cm

A Walter Moorcroft anemone patterned baluster vase, a row of…

Moorcroft Anemone Baluster Vase

A Walter Moorcroft anemone patterned baluster vase, a row of encircling florals to the shoulder on cobalt blue ground, impressed marks and blue painted initials. small chip to base. Height 22.5 cm

Walter Moorcroft 'Anemone' vase. Monogrammed 'Wm' and impressed…

Monogrammed Moorcroft Anemone Vase, 1991

Walter Moorcroft 'Anemone' vase. Monogrammed 'Wm' and impressed mark 'Moorcroft made in England.' date stamp for 1991. Height 19 cm

Moorcroft anemone vase baluster shape, 24 cm height

Moorcroft Anemone Vase - 24cm Baluster Shape

Moorcroft anemone vase baluster shape, 24 cm height

Moorcroft anemone bowl, with Royal Warrant label C.1945, signed…

Moorcroft Anemone Bowl with Royal Warrant Label

Moorcroft anemone bowl, with Royal Warrant label C.1945, signed by Walter Moorcroft, width 16 cm

William Moorcroft 'Anemone' vase having pink & purple flowers…

Moorcroft Anemone Vase - Cobalt Blue with Flowers

William Moorcroft 'Anemone' vase having pink & purple flowers on a cobalt blue ground, marked stamp 'Moorcroft Made in England'. Height 28 cm

A Moorcroft Anemones pattern specimen vase, with a dark blue…

Moorcroft Anemones Specimen Vase, Blue Ground, 15cm Height

A Moorcroft Anemones pattern specimen vase, with a dark blue ground, baluster shape, impressed marks and painted initials under the base. Height 15 cm

Moorcroft 'Anemone' vase

Moorcroft Anemone Vase

Moorcroft 'Anemone' vase

Walter Moorcroft 'Anemone' vase C.1953

1953 Moorcroft Anemone Vase

Walter Moorcroft 'Anemone' vase C.1953

Two Moorcroft flambe Pottery vases, 1950s, with Royal warrant…

Queen Mary's Moorcroft Flambe Vases

Two Moorcroft flambe Pottery vases, 1950s, with Royal warrant labels for the late Queen Mary, a small ovoid vase, and a compressed vase, both tubelined with anemone flowers in rich and colourful flambe tones upon a modulating burnt orange to dark ground,…

Walter Moorcroft 'Anemone' vase (Royal Warrant Label), 10.5 cm

Royal Warrant Anemone Vase, 10.5 cm

Walter Moorcroft 'Anemone' vase (Royal Warrant Label), 10.5 cm

A Walter Moorcroft vase of tapering circular section decorated…

Moorcroft Anemone Vase

A Walter Moorcroft vase of tapering circular section decorated with an anemone design on a green ground. Impressed mark and painted signature. Height 160, diameter 16 cm

'Anemone' design lidded vase, by Walter Moorcroft c.1975, 15 cm…

Walter Moorcroft Anemone Lidded Vase (1975)

'Anemone' design lidded vase, by Walter Moorcroft c.1975, 15 cm high

A Moorcroft anemone vase, 1928-1949 period, a pear-shaped vase…

Moorcroft Anemone Vase, 1928-1949

A Moorcroft anemone vase, 1928-1949 period, a pear-shaped vase with a deep frieze of tubelined anemone flowers in creamy, maroon and washed blue glazes and pale green and teal foliage upon an ink, blue ground, impressed marks, William Moorcroft signature…

Moorcroft Anemone shallow bowl, impressed marks and signature…

Moorcroft Anemone Shallow Bowl, 21 cm Diameter

Moorcroft Anemone shallow bowl, impressed marks and signature to base, 21 cm diameter

A Moorcroft plate decorated with

A Moorcroft plate decorated with "Anemone" diameter 26 cm

John Moorcroft ovoid ginger jar and cover anemone pattern circa…

1990 Anemone Pattern Ginger Jar by John Moorcroft

John Moorcroft ovoid ginger jar and cover anemone pattern circa 1990 20 cm height

Walter Moorcroft flambe 'Anemone' vase. Impressed facsimile…

Walter Moorcroft Flambe Anemone Vase - 11cm Height

Walter Moorcroft flambe 'Anemone' vase. Impressed facsimile signature 'W Moorcroft' and impressed mark 'Potter to hallmarked the Queen, made in England' to base. Height 11 cm

Moorcroft 'Anemone' vase having pink & purple flowers on a…

Moorcroft Anemone Vase

Moorcroft 'Anemone' vase having pink & purple flowers on a cobalt blue ground, marked stamp 'Moorcroft Made in England'. Condition: good, some crazing, minor wear to the base. Height 23.6 cm

Moorcroft Pottery lamp, of pear form, decorated in anemone…

Moorcroft Pottery Anemone Lamp, Pear Form, 28cm Height, A/F

Moorcroft Pottery lamp, of pear form, decorated in anemone pattern, in tones of red and green on a dark blue ground, resting within in a circular wooden base, a/f (electrical cord is cut), height 28 cm

Moorcroft anemone cream jug. On blue ground. Height 8 cm

Blue Moorcroft Anemone Cream Jug, 8cm Height

Moorcroft anemone cream jug. On blue ground. Height 8 cm

Walter Moorcroft 'Anemone' vase marked to base, height 14 cm.

Moorcroft Anemone Vase - 14cm

Walter Moorcroft 'Anemone' vase marked to base, height 14 cm.

'Anemone', Walter Moorcroft vase c.1956, 14 cm high

Moorcroft 'Anemone' Vase, 1956, 14 cm

'Anemone', Walter Moorcroft vase c.1956, 14 cm high

Walter Moorcroft vase, anemone flower pattern c.1945, height 10…

Moorcroft Anemone Vase, 1945

Walter Moorcroft vase, anemone flower pattern c.1945, height 10 cm

Moorcroft blue anemone bowl, signed Walter Moorcroft

Signed Moorcroft Blue Anemone Bowl

Moorcroft blue anemone bowl, signed Walter Moorcroft

Moorcroft boxed circa 2002 ginger jar and cover anemone Tribute…

Moorcroft Anemone Ginger Jar with Cover

Moorcroft boxed circa 2002 ginger jar and cover anemone Tribute pattern 16 cm

Moorcroft small bowl, anemone pattern, 13 cm dia

Moorcroft Anemone Bowl, 13cm Dia

Moorcroft small bowl, anemone pattern, 13 cm dia

Moorcroft: a baluster vase in the anemone design, painted…

Moorcroft: a baluster vase in the anemone design, painted signature and impressed marks to base. Height 17 cm. Provenance: The Estate of the Hon. Dr John Kennedy McLaughlin Am, Sydney

Moorcroft anemone design bowl, signed 'W.M.' for Walter…

Signed Moorcroft Anemone Bowl, Circa 1920

Moorcroft anemone design bowl, signed 'W.M.' for Walter Moorcroft, and impressed factory mark to base. Circa 1920. Height 7 cm, diameter .16 cm

A Moorcroft anemone vase, 1928-1949 period, a high shouldered…

Moorcroft Anemone Vase, 1928-1949 Period

A Moorcroft anemone vase, 1928-1949 period, a high shouldered pot with a deep frieze of tubelined anemone flowers in creamy maroon and washed blue glazes and pale green foliage upon a blue and Prussian green ground, impressed marks, William Moorcroft…

Walter Moorcroft, vase, c. 1970, anemone' pattern, decorated…

Moorcroft Anemone Vase, 1970

Walter Moorcroft, vase, c. 1970, anemone' pattern, decorated with large flower heads against a blue ground, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. The Queen, made in England', retains printed paper Royal Warrant…

Walter Moorcroft 'blue Anenome' vase marked to base, height 14…

Walter Moorcroft Blue Anemone Vase, 14cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14 cm

Moorcroft pottery

Moorcroft pottery "Anemone" and "Pomegranate" vases, height 11 cm

A pair of 'Anemone' pattern Moorcroft pottery jars, height 10 cm

A pair of 'Anemone' pattern Moorcroft pottery jars, height 10 cm

'Anemone' design plate, by Walter Moorcroft c.1955, 26 cm…

Walter Moorcroft Anemone Plate, 1955

'Anemone' design plate, by Walter Moorcroft c.1955, 26 cm diameter

Moorcroft anemone vase, Royal Warrant label c.1950 - height 7.5…

Royal Moorcroft Anemone Vase, 1950

Moorcroft anemone vase, Royal Warrant label c.1950 - height 7.5 cm

A Walter Moorcroft anemone squat vase, c.1945-1949 painted blue…

Moorcroft Anemone Squat Vase, c.1945-1949

A Walter Moorcroft anemone squat vase, c.1945-1949 painted blue signature with impressed factory marks. Height 10.5; diameter 12.5 cm

A Moorcroft pear shaped anemone vase, circa 1950s, with a deep…

Moorcroft Anemone Vase, 1950s

A Moorcroft pear shaped anemone vase, circa 1950s, with a deep border of tubelined anemone flowers with maroon, white, and purple blue glazes and green foliage upon a suffused and rich Prussian green and ink blue ground; with facsimile signature, and…

A Moorcroft anemone pot vase, circa 1950s, with a deep border…

Moorcroft Anemone Pot Vase: Stunning Watercolour Style Design

A Moorcroft anemone pot vase, circa 1950s, with a deep border of tubelined anemone flowers in maroon, white, and purple blue watercolour style glazes, with green foliage upon a suffused and saturated Prussian green and mazarine blue ground; impressed…

A Walter Moorcroft anemone vase squat baluster form, the…

Moorcroft Anemone Vase on Cobalt Ground

A Walter Moorcroft anemone vase squat baluster form, the coloured florals on cobalt blue ground. Impressed mark and painted initials in blue, height 12.8 cm.

'Anemone' design plate, by Walter Moorcroft c.1955, 31 cm…

Walter Moorcroft Anemone Plate, 1955

'Anemone' design plate, by Walter Moorcroft c.1955, 31 cm diameter

Walter Moorcroft vase, anemone, height 10 cm c.1950

Moorcroft Anemone Vase, 1950

Walter Moorcroft vase, anemone, height 10 cm c.1950

Moorcroft anemone vase, signature and factory marks to base, 11…

Moorcroft Anemone Vase with Signature and Factory Marks

Moorcroft anemone vase, signature and factory marks to base, 11 cm high approx

Moorcroft 'Anemone' pattern pottery vase on blue ground, circa…

Moorcroft Anemone Pottery Vase on Blue Ground, 1930s

Moorcroft 'Anemone' pattern pottery vase on blue ground, circa 1930s, impressed signature mark 'W. Moorcroft, Potters to H.M. The Queen, made in England, ?10.5 cm high

Walter Moorcroft 'Anemone' posy vase original paper label to…

Walter Moorcroft Anemone Posy Vase with Label, 13cm

Walter Moorcroft 'Anemone' posy vase original paper label to base, height 13 cm

Walter Moorcroft 'Anemone' lidded bowl marked to base with…

Walter Moorcroft Anemone Lidded Bowl - 12.5cm Diameter

Walter Moorcroft 'Anemone' lidded bowl marked to base with original paper label, diameter 12.5 cm

Three Walter Moorcroft 'Anemone' pieces including posy vase,…

Walter Moorcroft Anemone Trio

Three Walter Moorcroft 'Anemone' pieces including posy vase, height 10 cm bowl, diameter 8 cm and another bowl, with blue anemone decoration, diameter 9 cm each decorated on cobalt blue ground, and marked to bases.

Moorcroft Anemone vase with impressed factory mark 1986-present…

Moorcroft Anemone Vase with William Moorcroft Monogram

Moorcroft Anemone vase with impressed factory mark 1986-present and painted monogram of William John Moorcroft, height 19.5 cm

Moorcroft pottery 'Anemone' decorated vase original label

Original Moorcroft Anemone Vase with Label

Moorcroft pottery 'Anemone' decorated vase original label

Moorcroft 'Anemone' floral vase

Moorcroft Anemone Vase

Moorcroft 'Anemone' floral vase

Walter Moorcroft lidded bowl, Anemone pattern on green ground,…

Moorcroft Anemone Lidded Bowl, 16 cm

Walter Moorcroft lidded bowl, Anemone pattern on green ground, diameter 16 cm H9 cm

Moorcroft 'Anemone' pattern vase, 10 cm high approx

Moorcroft Anemone Vase, 10cm

Moorcroft 'Anemone' pattern vase, 10 cm high approx

Pair of Moorcroft candlesticks, Anenome pattern, 9 cm high…

Moorcroft Anenome Candlesticks, 9cm High

Pair of Moorcroft candlesticks, Anenome pattern, 9 cm high approx.

Moorcroft anemone lamp base 39 cm high approx.

Moorcroft Anemone Lamp Base - 39 cm Height

Moorcroft anemone lamp base 39 cm high approx.

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm…

Moorcroft Blue Anenome Dish with Lid, Initial DH

A Moorcroft Blue Anenome design dish and lid, initial DH. 5 cm high 13 cm wide

Moorcroft 'Anemone' pattern vase, 13 cm high

Moorcroft Anemone Vase - 13cm

Moorcroft 'Anemone' pattern vase, 13 cm high

William Moorcroft Anenome jug on a green back ground, height 11.…

Moorcroft Anemone Jug on Green Background

William Moorcroft Anenome jug on a green back ground, height 11.5 cm.

Moorcroft 'Anenome' lidded trinket box marked to base, diameter…

Moorcroft Anenome Lidded Trinket Box, 12.5 cm Diameter

Moorcroft 'Anenome' lidded trinket box marked to base, diameter 12.5 cm

A modern Moorcroft 'Anemone' vase, with initials and impressed…

Modern Moorcroft Anemone Vase with Box, 18cm

A modern Moorcroft 'Anemone' vase, with initials and impressed mark to base, with box, height 18 cm.

Two cobalt blue Moorcroft candlesticks Hibiscus pattern with…

Moorcroft Candlesticks: Hibiscus and Anemone Patterns

Two cobalt blue Moorcroft candlesticks Hibiscus pattern with pink and yellow flowers impressed Moorcroft made in England. The other anemone pattern with pink and purple flowers, impressed Moorcroft, diameter 10 cm

Moorcroft anemone vase 10.3 cm high

Moorcroft Anemone Vase - 10.3 cm

Moorcroft anemone vase 10.3 cm high

Moorcroft Anenome pattern vase, c.1928-1949, of squat form,…

Moorcroft Anenome Pattern Vase, Floral Frieze, 8cm Height

Moorcroft Anenome pattern vase, c.1928-1949, of squat form, decorated with floral frieze, in tones of pink, blue and green on a pale green ground, marks to base, potter to Hm Queen, height 8 cm

A Moorcroft 'Anemones' jardiniere. Later 20th century. Of…

Moorcroft Anemones Jardiniere

A Moorcroft 'Anemones' jardiniere. Later 20th century. Of cylindrical shape with a waisted foot, and having a slightly everted rim, tubelined and decorated throughout with plum pink and blue infused flowers and foliage upon a rich ultramarine ground;…

A William Moorcroft small ginger jar, anemone pattern in…

William Moorcroft Anemone Ginger Jar

A William Moorcroft small ginger jar, anemone pattern in tubeline relief, traditional tones of red, mauve and green on dark blue ground, the lid labelled, the base with impressed marks. Height 11 cm

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.…

William Moorcroft Anemone Shallow Dish (18.5 cm)

A William Moorcroft 'Anemone' pattern shallow dish. Diameter 18.5 cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14…

Moorcroft Blue Anenome Vase, 14cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14 cm

Walter Moorcroft 'Anemone' lidded ginger jar, signed and…

Signed Moorcroft 'Anemone' Lidded Ginger Jar - 15cm Height

Walter Moorcroft 'Anemone' lidded ginger jar, signed and factory stamp to base, height 15 cm

Moorcroft Anemone vase with impressed stamp and printed Royal…

Moorcroft Anemone Vase with Royal Warrant Label

Moorcroft Anemone vase with impressed stamp and printed Royal Warrant label to base, height 12.5 cm

Anemone pattern Moorcroft pottery vase, height 15 cm

Anemone pattern Moorcroft pottery vase, height 15 cm

Moorcroft 'Anemone' floral vase

Anemone Floral Vase by Moorcroft

Moorcroft 'Anemone' floral vase

Moorcroft squat vase anemone pattern impressed mark to base. 7.…

Moorcroft Anemone Squat Vase - Impressed Mark, 7.5cm

Moorcroft squat vase anemone pattern impressed mark to base. 7.5 cm high.

A small Moorcroft baluster pottery vase, decorated with an…

Moorcroft Anemone Baluster Vase

A small Moorcroft baluster pottery vase, decorated with an Anemone pattern on a pale green and deep blue ground. Impressed marks and painted signature. Rim repair. Height 13 cm

Modern Moorcroft anemone Tribute pattern vase, squat circular…

Moorcroft Anemone Tribute Vase, 2003 Base, Original Box

Modern Moorcroft anemone Tribute pattern vase, squat circular shape, tube lined decoration, base dated 2003, 11 cm high with original box

Moorcroft boxed circa 2002 plate Anemone Tribute pattern signed…

Emma Bossons Anemone Tribute Moorcroft Plate (2002)

Moorcroft boxed circa 2002 plate Anemone Tribute pattern signed Emma Bossons 26 cm diameter

Moorcroft Anemone pattern vase with dark blue ground, 13.5 cm…

Moorcroft Anemone Vase: Dark Blue Ground, 13.5 cm High

Moorcroft Anemone pattern vase with dark blue ground, 13.5 cm high

Moorcroft anemone vase. On blue ground. Height 14 cm

Blue Moorcroft Anemone Vase - 14cm

Moorcroft anemone vase. On blue ground. Height 14 cm

Moorcroft 'Anemone' vase signed to base, height 16.5 cm.

Signed Moorcroft Anemone Vase, 16.5 cm Height

Moorcroft 'Anemone' vase signed to base, height 16.5 cm.

A Moorcroft 'Anemone' vase, by Emma Bossons, signed and dated…

Emma Bossons Moorcroft Anemone Vase, 2006, #171/500

A Moorcroft 'Anemone' vase, by Emma Bossons, signed and dated 2006 to base, edition 171/500. Height 27 cm.

A Moorcroft anemone bowl, post 1950 period, the bowl centred…

Moorcroft Anemone Bowl with Maroon Flower Frieze

A Moorcroft anemone bowl, post 1950 period, the bowl centred with a maroon anemone flower, and decorated externally with, a continuous frieze of tubelined flowers in washed maroon and blue purple, glazes, including a bud and profile flower image, upon a…

Four Moorcroft wares, including two 'Anemone' Ashtrays, a small…

Moorcroft Anemone and Orchid Collection

Four Moorcroft wares, including two 'Anemone' Ashtrays, a small 'Orchid' bowl and an 'Orchid' covered box, mid to later 20th century. All pieces typically tubelined and upon teal green grounds; three pieces with impressed capital Moorcroft mark, the…

William Moorcroft 'Anemone' bowl decorated on green ground,…

Moorcroft 'Anemone' Bowl on Green Ground (10 words)

William Moorcroft 'Anemone' bowl decorated on green ground, marked to base, diameter 14.5 cm

Moorcroft anemone dish factory marks to base, with paper label,…

Moorcroft Anemone Dish with Factory Marks and Label

Moorcroft anemone dish factory marks to base, with paper label, 18.5 cm diameter

A Moorcroft ginger jar, decorated with an Anemone pattern on a…

Moorcroft Anemone Ginger Jar

A Moorcroft ginger jar, decorated with an Anemone pattern on a dark blue ground. Impressed marks and original label. Height 16 cm

A William Moorcroft shallow bowl, decorated with anemones on a…

Moorcroft Anemone Bowl

A William Moorcroft shallow bowl, decorated with anemones on a graduated green-blue ground. Impressed marks, facsimile signature and painted initials under the base. c.1930s. Diameter 17 cm

A Moorcroft high shouldered anemone vase, 1945-49 period with a…

Moorcroft Anemone Vase, 1945-49

A Moorcroft high shouldered anemone vase, 1945-49 period with a deep border of tubelined anemone flowers in maroon, white, and purple blue glazes, with green foliage upon a suffused and saturated Prussian green and mazarine blue ground, with impressed…

Two small Moorcroft vases, 'Anemone' and 'Hibiscus, circa 1940s,…

Moorcroft Anemone and Hibiscus Vases, 1940s

Two small Moorcroft vases, 'Anemone' and 'Hibiscus, circa 1940s, a squat baluster vase with anemone designs on a blue ground, impressed marks underside, and a small bottle vase with yellow and maroon hibiscus on a green to Prussian blue ground, paper…