Model motor vehicles by Pocher Toys (Italy)

Pocher is an Italian company that is well-known for its production of high-quality scale model kits, especially those of automobiles. The company was founded in Turin, Italy, in 1951 by Arnaldo Pocher and Corrado Muratore. Initially, the company produced train signals, platforms and points using innovative production techniques and then moved into production of finely detailed freight and passenger carriages in white metal and later locomotives and power cars.

In the mid 1960's the company further extended its range by producing detailed 1:8 scale model kits of early 20th century motor vehicles including Fiat, Alfa Romeo and Rolls Royce which contained hundreds of parts in metal, wood, steel, copper, leather rubber, aluminium and plastic. The kits were based on original plans from the manufacturer.

Both founders sold out in the 1970s although Corrado Muratore continued as general manager, but the company encountered financial difficulties in the more... early 2000s and Pocher was purchased by the Hornby group, and then in 2017 by the Danish company Vestergaard.

In October 2020, Hornby repurchased ownership of the brand and announced plans to launch more new and varied models less...