Chopard is a prestigious Swiss luxury brand renowned for its exquisite jewellery, watches, and accessories. The company was founded in 1860 by Louis-Ulysse Chopard in the small town of Sonvillier, Switzerland. Initially, Chopard focused on creating precision pocket watches known for their exceptional quality and craftsmanship having observed that it was more profitable to market the finished watch than to just make the mechanical movement. Under the leadership of Louis-Ulysse Chopard's son, Paul-Louis Chopard, the company expanded its operations and relocated to the city of La Chaux-de-Fonds in 1907. Chopard continued to thrive, gaining a reputation for producing high-quality timepieces that combined traditional watchmaking techniques with innovative designs.
In the 1960s, the company experienced a significant turning point when it was acquired by the Scheufele family, a family with a background in watchmaking and jewellery. Karl Scheufele III, a visionary and passionate entrepreneur,
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recognized the potential of Chopard and set out to elevate the brand's profile globally. Under the Scheufele family's stewardship, Chopard expanded its offerings beyond watches and ventured into the realm of fine jewellery. The company began creating stunning pieces that showcased exceptional gemstones, intricate designs, and exceptional craftsmanship. Chopard's jewellery collections encompass a wide range of styles, from classic and timeless designs to contemporary and avant-garde creations.
Happy Diamonds is a collection of jewellery created by Chopard in 1976. The collection features diamonds that are free to move within the jewellery, giving the appearance of dancing diamonds. The Happy Diamonds collection is known for its playful and elegant designs, and it has become one of Chopard's most popular collections. The Happy Diamonds collection is available in a variety of jewellery pieces, including rings, earrings, necklaces, and bracelets. The jewellery is made from a variety of materials, including gold, silver, and platinum.
Chopard is particularly known for its dedication to ethical sourcing and sustainability in the jewellery industry. The company launched its "Journey to Sustainable Luxury" initiative in 2013, which focuses on responsible sourcing of materials, ethical practices, and environmentally friendly production methods.
In addition to jewellery, Chopard has also made a name for itself as a renowned watchmaker. The company produces both classic and contemporary timepieces, including elegant dress watches, sophisticated complications, and iconic sports watches. Chopard watches are highly regarded for their precision, craftsmanship, and attention to detail.
Chopard remains a family-owned company, with Karl-Friedrich Scheufele and his sister, Caroline Scheufele, serving as co-presidents.
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