Bernard Villemot was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was was born in Trouville-sur-Mer, France, in 1911. He began his studies at the Académie Julian in Paris, but later transferred to the Paul Colin school, where he was influenced by Colin's Art Deco style.
Villemot's first poster was commissioned by the General Commission for Education in 1933. In the post-war years, Villemot produced many posters for the Red Cross and the French Resistance. He also began to design commercial posters, and by the late 1940s, he was one of the most sought-after poster artists in France.
His most famous works include his posters for Orangina, Bally Shoe, Perrier, and Air France. His Orangina posters feature a stylized image of a woman holding a glass of the soft drink. The Bally more...
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