Prouds the Jewellers is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903. Proud had a vision of a jewellery store that sold quality jewellery, watches and giftware that was affordable to all Australians. The company still carries that message to this day.

Prouds quickly became one of the most successful jewellery stores in Australia. In 1911, Proud formed a limited liability company, Proud's Ltd, jewellers and opticians. The company continued to grow and by the 1920s, it had over 70 stores across Australia.

In 1971, LJ Hooker real estate Corporation acquired Prouds' 72 stores. The company was subsequently sold to Goldmark Jewellers in 1973. In 1996, New Zealand company Pascoes the Jewellers, established in 1906, purchased the then 93-year-old Australian jeweller, saving it from administration.

Pacoes retained the branding, and today Prouds is one of the largest and most trusted more...

68 items found:

These items have been sold, and the description, image and price are for reference purposes only.

Prouds sapphire and diamond brooch, modelled as a stylised bow,…

Prouds sapphire and diamond brooch, modelled as a stylised bow, claw-set to the centre with sapphires, the sapphires together weighing approximately 2.85 carats, embellished with diamonds, mounted in 18ct gold, length 30 mm, length 63 mm, gross weight 20…

Antique Australian 18ct yellow gold ring marked 18ct Prouds.…

Antique Australian 18ct Yellow Gold Prouds Ring, Size O

Antique Australian 18ct yellow gold ring marked 18ct Prouds. Approx weight 2.10 grams, ring size O, width 1.7 mm, engraved to the interior

Australian 9ct yellow gold Observers (AAAvn) Sweet heart brooch,…

Australian 9ct yellow gold Observers (AAAvn) Sweet heart brooch, marked Prouds 9ct, weight 1.96 grams

Prouds jadeite and diamond brooch, centring a carved jadeite…

Prouds Jadeite and Diamond Foliate Brooch

Prouds jadeite and diamond brooch, centring a carved jadeite plaque of foliate design, terminated at both ends by claw-set old-cut diamonds, mounted in 18ct white gold and platinum, length 56 mm, width 13 mm, gross weight approximately 10.9 grams, signed…

Art Deco Australian 9ct rose gold cufflinks con caved oval with…

1927 Sydney Art Deco 9ct Rose Gold Cufflinks with Chains

Art Deco Australian 9ct rose gold cufflinks con caved oval with chains. Marked Sydney 1927 Prouds. Approx weight 9.95grams

Prouds opal and diamond ring, circa 1940, of cluster design,…

Vintage Opal and Diamond Cluster Ring by Prouds

Prouds opal and diamond ring, circa 1940, of cluster design, centring a claw-set oval cabochon opal weighing approximately 2.10 carats, framed by a line of pave-set old-cut diamonds, the small diamonds together weighing approximately 0.23 carats, mounted…

A pair of Prouds 9ct yellow gold crucifix stud earrings,…

9ct Gold Crucifix Stud Earrings in Original Box

A pair of Prouds 9ct yellow gold crucifix stud earrings, original box, Wt 1.5 grams

Antique Australian 18ct yellow gold ring marked 18ct Prouds,…

18ct Gold Prouds Ring, Australian Antique

Antique Australian 18ct yellow gold ring marked 18ct Prouds, band width 2.4 mm, ring size P, weight 2.5 grams

Australian 18ct yellow gold and pearl brooch marked 18ct Prouds,…

18ct Gold Pearl Brooch by Prouds - 8g

Australian 18ct yellow gold and pearl brooch marked 18ct Prouds, weight 8 grams

Antique Australian jade, diamond and 18ct rose gold ring,…

Australian Jade and Diamond Rose Gold Ring

Antique Australian jade, diamond and 18ct rose gold ring, marked 18ct Prouds, cabochon size 11.5 x 7 mm, old mine cut diamond = 0.10ct estimated total, ring size M, weight 2.65 grams

Antique Australian carved cameo & 9ct yellow gold brooch,…

Australian Carved Cameo & 9ct Gold Brooch with Three Graces

Antique Australian carved cameo & 9ct yellow gold brooch, marked 9ct Prouds, size 49 x 37 mm, item total weight 17.8 grams. Depicting the three graces

Antique Australian 15ct rose gold 'Oxford oval' cufflinks,…

Prouds 15ct Rose Gold Oval Cufflinks - Antique

Antique Australian 15ct rose gold 'Oxford oval' cufflinks, marked Prouds 15ct, weight 5.2 grams

Antique Australian 18ct yellow gold wedding band marked 18ct…

Antique 18ct Gold Wedding Band with Discoloration - Size K-L

Antique Australian 18ct yellow gold wedding band marked 18ct Prouds, weight 1.6 grams, band width 1.8 mm, ring size K-L. Discoloration to the exterior

A vintage 18ct gold opal ring, bezel set with an oval cabochon…

Vintage 18ct Gold Opal Ring with Prouds Cert/Val

A vintage 18ct gold opal ring, bezel set with an oval cabochon solid crystal opal (scratched), size M1/2, wt. 3.3g, with Prouds cert/val.

Edwardian old cut diamond. & 18ct yellow gold ring (the ring is…

Edwardian Diamond & Gold Ring with Platinum Settings

Edwardian old cut diamond. & 18ct yellow gold ring (the ring is mid century), with platinum settings. Marked 18ct plat Prouds, old European cut diamond 0.40ct, with 10@ diamond supporters to the shoulders, ring size M, weight 2.9 grams. C733

An 18ct gold wedding band by Prouds, 7.8 mm wide band of plain…

Prouds 18ct Gold Wedding Band - Size L

An 18ct gold wedding band by Prouds, 7.8 mm wide band of plain form, size L, wt. 6.23g.

An antique Australian 9ct gold aquamarine Southern cross brooch,…

Australian 9ct Gold Aquamarine Southern Cross Brooch by Prouds

An antique Australian 9ct gold aquamarine Southern cross brooch, set with 5 round cut aquamarines, size 37 x 20 mm, wt. 2.1g, marked Prouds.

18ct eleven stone ruby and diamond bar brooch three crown claw…

18ct Ruby & Diamond Bar Brooch with Original Box

18ct eleven stone ruby and diamond bar brooch three crown claw set oval mixed cut bright red rubies interspaced with diamonds and leaf blade shoulder set with diamonds, in original box. For Prouds Ltd 187 Pitt St, Sydney and London

Australian Art Deco 0.32ct diamond ring set in platinum and…

Australian Art Deco Diamond Ring in Platinum and Gold

Australian Art Deco 0.32ct diamond ring set in platinum and mounted on 18ct yellow gold. Marked Prouds 18ct plat. Early round brilliant cut diamond = 0.32ct. Colour E, Clarity Vs1, supporters 2@ = 0.02ct, E colour, Vs1. Weight of ring 2.55 grams, ring…

Pearl and 9ct rose gold ear clips Mikimoto pearls for Prouds…

Mikimoto Pearl and Rose Gold Ear Clips

Pearl and 9ct rose gold ear clips Mikimoto pearls for Prouds jewellers. Marked 9k. Pearl size 6 mm. With box and paperwork. Provenance: The Logan estate.

Vintage pearl and 9ct rose gold ring with a Mikimoto for Prouds…

Vintage Mikimoto Pearl Ring in 9ct Rose Gold

Vintage pearl and 9ct rose gold ring with a Mikimoto for Prouds box and cert. Marked 9ct. Pearl size 4-4.5 mm, ring size J, weight 3 grams

Antique Australian cameo and 9ct yellow gold brooch. Marked 9c…

Australian Cameo & 9ct Gold Brooch - Antique

Antique Australian cameo and 9ct yellow gold brooch. Marked 9c Prouds, 26 x 35 mm

Vintage Australian two tone 18ct gold ring marked Prouds 18ct,…

Vintage 18ct Two Tone Gold Ring by Prouds

Vintage Australian two tone 18ct gold ring marked Prouds 18ct, width 3.5 mm, ring size N, weight 3.6 grams

Antique Australian 15ct yellow gold signet ring set with…

Australian Crested Bloodstone Signet Ring in 15ct Gold

Antique Australian 15ct yellow gold signet ring set with crested bloodstone of Armoured arm holding a battle axe (Hennessy or O'hennessy), marked 15ct Prouds. Approx weight 5.7 grams, ring size Q

A selection of kookaburra brooches, four 9ct gold, silver lined…

Kookaburra Brooch Collection: Gold and Enamel

A selection of kookaburra brooches, four 9ct gold, silver lined enamel decorated kookaburra brooches, one 9ct gold and enamel decorated kookaburra brooch, one 9ct gold circular kookaburra brooch by Prouds. (6)

Australian Art Deco 15ct yellow gold bar brooch marked 15ct…

Art Deco Diamond and Pearl Bar Brooch

Australian Art Deco 15ct yellow gold bar brooch marked 15ct Prouds. Set with old cut diamond and a culture pearl size 6 mm, length 57 mm, weight 3.8 grams

Two 9ct yellow gold rings for restoration marked 9ct Prouds,…

Engraved 9ct Gold Rings for Restoration

Two 9ct yellow gold rings for restoration marked 9ct Prouds, and 9ct. Approx ring size Q, L-M, weight 5.5 grams both items have engraving

Antique Australian 15ct rose gold ring marked Horse Shoe Price…

Antique 15ct Rose Gold Horse Shoe Ring

Antique Australian 15ct rose gold ring marked Horse Shoe Price for W.J Prouds. Approx weight 5.9 grams, ring size J-K. Tests as 15ct

A pair of antique screw back earrings, featuring rough cut…

Antique Diamond and Amethyst Earrings in 9ct Gold

A pair of antique screw back earrings, featuring rough cut diamonds and round cut amethyst, on 9ct yellow gold, in a Prouds box. Weight 6.6g

A vintage 18ct. yellow gold sapphire and diamond flowering…

Prouds Vintage Sapphire and Diamond Brooch

A vintage 18ct. yellow gold sapphire and diamond flowering basket form brooch, made by Prouds, c.1940s set with three brilliant cut diamonds and six round facet cut blue sapphires. Stamped gold and maker's mark to reverse.

18ct yellow & white gold diamond & sapphire ring. Central…

18ct Gold Diamond & Sapphire Ring, Size M

18ct yellow & white gold diamond & sapphire ring. Central diamond approx 0.42ct. 2 shoulder sapphires, approx 0.73ct. By Prouds size M, W2.95g (total)

Early 15ct yellow gold sapphire ring. Central rectangular…

15ct Yellow Gold Sapphire Ring by Prouds

Early 15ct yellow gold sapphire ring. Central rectangular sapphire with approx 0.65ct, engraved decoration. By Prouds. Size N, W3.07gm

A pair of cufflinks, shield shaped front monogrammed Gd, with…

Monogrammed Shield Cufflinks with Dumbbell Back - 15ct Gold

A pair of cufflinks, shield shaped front monogrammed Gd, with dumbbell back, stamped Prouds 15ct. Weight 9g.

Australian 15ct gold cufflinks by Prouds. Pierced work and…

Proud's 15ct Gold Monogram Cufflinks, 1934

Australian 15ct gold cufflinks by Prouds. Pierced work and engraved monograms on chain link Oxford oval shields. Marked 15ct Prouds 10 grams. Circa 1934

Antique silver marcasite brooch and earrings in original Prouds…

Antique Marcasite Brooch and Earrings Set in Prouds Box

Antique silver marcasite brooch and earrings in original Prouds box. marked 935 Germany 19g

Vintage 9ct yellow gold and jade ring, (marked Prouds) weight…

9ct Gold and Jade Ring from Prouds, Size I/4

Vintage 9ct yellow gold and jade ring, (marked Prouds) weight approx 2.9 grams, size: I/4

A 9ct yellow gold solid black opal ring, one oval solid black…

9ct Yellow Gold Black Opal Floral Ring with Box

A 9ct yellow gold solid black opal ring, one oval solid black opal 11 x 8 mm with a yellow gold floral frame & ring, with original Prouds box, size N Wt 3.1grams

A vintage Australian solid opal and diamond ring, the oval semi…

Australian Opal and Diamond Ring in Palladium and Gold

A vintage Australian solid opal and diamond ring, the oval semi black opal cut en cabochon showing green, blue and purple colours, having single cut diamonds set to the shoulders, mounted in palladium and 18ct gold, signed Prouds, ring size N.

Rose gold wedder. Marked 'Prouds.'. Wt. 4.6g

Prouds Rose Gold Wedder - 4.6g

Rose gold wedder. Marked 'Prouds.'. Wt. 4.6g

A pair of 18ct gold pearl earrings, leaf design each set with 3…

18ct Gold Leaf Pearl Earrings by Prouds

A pair of 18ct gold pearl earrings, leaf design each set with 3 cultured pearls with screw fittings, signed Prouds, wt. 6.2g.

18ct gold, opal and diamond pendant, Prouds, claw-set with an…

Opal and Diamond Pendant by Prouds

18ct gold, opal and diamond pendant, Prouds, claw-set with an oval opal measuring approximately 26.00 x 20.00 mm framed by a textured abstract surround embellished at intervals with brilliant-cut diamonds, gross weight approximately 48.60 grams,…

A vintage sapphire and diamond ring, styled as a wreath cluster…

Vintage Sapphire and Diamond Wreath Ring

A vintage sapphire and diamond ring, styled as a wreath cluster with central oval cut sapphire, raised cage setting, hallmarked Prouds; 18ct gold. Ring size P. Weight 6g.

A vintage white gold wedding band by Prouds, faceted engraved…

Prouds 18ct White Gold Wedding Band with Engraved Detail

A vintage white gold wedding band by Prouds, faceted engraved detail, 18ct white gold. Ring size O. Weight 4.1g.

An Edwardian suffragette fringe necklace, peridot, pink…

Edwardian Suffragette Fringe Necklace in 15ct Gold

An Edwardian suffragette fringe necklace, peridot, pink tourmaline and seed pearl scroll and bar fringe drops; stamped Prouds; 15ct gold. Weight 12.9g. Comes in Prouds box.

A unique light opal, diamond and ruby brooch in the form of a…

Opal, Diamond, and Ruby Swan Brooch by Prouds Jewellers

A unique light opal, diamond and ruby brooch in the form of a swan, pierced neck, ruby set eye, light opal body with good play-of-colour surrounded by approx 0.40cts of diamonds; 18ct white gold. Made by Prouds Jewellers c.1930. Safety chain attachment.…

18ct white gold, sapphire and diamond ring, (with palladium),…

Sapphire and Diamond Ring with Palladium, 18ct Gold

18ct white gold, sapphire and diamond ring, (with palladium), sizing sleeve inserted to make ring size: L-M/6, natural yellow sapphire (2ct) and 2 diamonds G-H / VS, TDW=0.04ct. Marked '18ct Pallad Prouds'. Total weight: 5.8 grams

A vintage 18ct white gold Peal brooch, centring on a fine…

Vintage 18ct White Gold Pearl Brooch by Prouds

A vintage 18ct white gold Peal brooch, centring on a fine silver grey 7 mm round cultured pearl, by Prouds. Wt. 5.4g

14ct yellow gold bow brooch with 5 sapphire approx 5.1 grams,…

Sapphire Bow Brooch in 14ct Gold by Prouds

14ct yellow gold bow brooch with 5 sapphire approx 5.1 grams, marked Prouds

18ct white gold ring approx 2.8 grams, marked Prouds 18ct, size…

Prouds 18ct White Gold Ring, Size J/4

18ct white gold ring approx 2.8 grams, marked Prouds 18ct, size J/4

An opal and diamond cluster ring, the solid black opal of…

Opal and Diamond Cluster Ring in Platinum

An opal and diamond cluster ring, the solid black opal of estimated weight 1.34 carats and surrounded by sixteen single cut diamonds. Platinum. Weight 4.32 grams. Size K. Stamped Prouds.

Pair Prouds 9ct pink gold & gilt cufflinks. Monogrammed. Wt.3.…

Monogrammed Pink Gold Cufflinks, 3.25g

Pair Prouds 9ct pink gold & gilt cufflinks. Monogrammed. Wt.3.25g

A pair of 9ct rose gold oval cufflinks by Prouds

Rose Gold Oval Cufflinks by Prouds

A pair of 9ct rose gold oval cufflinks by Prouds

Platinum, 18ct white gold and diamond ring, Prouds, the old…

Diamond Ring by Prouds: 1.35ct Old Mine Cushion Cut

Platinum, 18ct white gold and diamond ring, Prouds, the old mine cushion-shaped diamond weighing approximately 1.35 carats is claw-set between circular-cut diamond shoulders, size Q1/2, signed Prouds

An 18ct gold band ring 2.6 mm in diameter and stamped Prouds.…

18ct Gold Prouds Ring, Size R, 3.7g

An 18ct gold band ring 2.6 mm in diameter and stamped Prouds. Ring size 'R'. Weight: 3.7g

A pair of 9ct rose gold oval nephrite earrings with screw…

Rose Gold Nephrite Earrings in Original Prouds Box

A pair of 9ct rose gold oval nephrite earrings with screw fittings and in the original Prouds box

Prouds diamond ring and white gold band two round brilliant…

Prouds Diamond Ring & White Gold Band

Prouds diamond ring and white gold band two round brilliant diamonds claw set in a filigree ring, stamped 'PROUDS' and an 18ct white gold band with millgrain, stamped 'PROUDS 18ct' (2), total weight 5.2 grams

An Australian pair of yellow gold double oval cufflinks…

Engraved Gold Cufflinks by Prouds, Sydney

An Australian pair of yellow gold double oval cufflinks engraved initials, made by Prouds, Sydney

14ct yellow gold brooch in stylized form, approx 7.3 grams.…

Stylized 15ct Yellow Gold Brooch by Prouds

14ct yellow gold brooch in stylized form, approx 7.3 grams. Marked Prouds. Tested as 15ct.

18ct yellow and pink gold wedder. Maker Prouds. Wt 4.6gms.

Prouds 18ct Yellow and Pink Gold Wedder, 4.6g

18ct yellow and pink gold wedder. Maker Prouds. Wt 4.6gms.

Gilt metal locket set with a single diamond in original Prouds…

Diamond Locket in Prouds Box

Gilt metal locket set with a single diamond in original Prouds box

18ct yellow and white gold dress ring. Total weight approx 2.8…

18ct Gold Two-Tone Dress Ring - 2.8g Total Weight

18ct yellow and white gold dress ring. Total weight approx 2.8 grams (from Prouds - marked on ring)

14ct yellow and rose gold ring with sapphires. Total weight…

14ct Gold Ring with Sapphires from Prouds

14ct yellow and rose gold ring with sapphires. Total weight approx 5.5 grams, 'Prouds' marked on ring

Ruby and diamond ring, 18ct white gold, with an oval 2.55ct…

18ct White Gold Ruby and Diamond Ring

Ruby and diamond ring, 18ct white gold, with an oval 2.55ct ruby and a single brilliant cut diamond to each side, stamped '18ct Prouds'

Pair of diamond studs the round brilliant-cut diamonds together…

0.90 ct Diamond Studs in 18ct White Gold

Pair of diamond studs the round brilliant-cut diamonds together weighing 0.90 carats are claw-set and mounted in 18ct white gold. Accompanied by a Prouds box.

18ct gold and diamond dress ring, stamped 18ct PROUDS, central…

18ct Gold Diamond Dress Ring from PROUDS

18ct gold and diamond dress ring, stamped 18ct PROUDS, central diamond with smaller diamonds on the shoulders

A pair of Australian 15ct gold sleeve-links, over-engraved…

Engraved 15ct Gold Sleeve-links with Monogrammed Oval Plates

A pair of Australian 15ct gold sleeve-links, over-engraved monogrammed dished oval plates with chain and torpedo link connections, Prouds. Total weight 7.3g

9ct Australian locket with chain, WJP for Prouds

Australian Locket with Chain by WJP for Prouds

9ct Australian locket with chain, WJP for Prouds

An Australian rose diamond and 18ct white gold floral dress…

Rose Diamond Floral Ring - Prouds (Missing Diamonds)

An Australian rose diamond and 18ct white gold floral dress ring; Prouds. (five diamonds missing) weight 2.7g