A Melbourne painter, illustrator and poster artist, James Northfield was born in Bendigo in 1887. He painted impressionist style landscapes, but is best known as a poster artist for the Australian National Travel Association from the 1920s to the 1970s, promoting Australian holiday destinations to local and overseas travellers. Many of poster designs were included in the 1999-2000 exhibition Follow the Sun - Australian travel posters 1930s–1950s at the National Library of Australia, and in other locations.
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