The history of posters begins in the 15th century with woodcut broadsides, which were crude, text-heavy announcements selling everything from religious indulgences to political decrees. But the modern poster as we know it, emerged in the late 19th century, propelled by the Industrial Revolution and the blossoming field of lithography. This new technology allowed for mass production of vibrant, colourful images, perfect for capturing the attention of urban crowds.

Paris of the 1920s became the artistic hub for these posters. Jules Chéret, the "father of the modern poster," seduced onlookers with his graceful Art Nouveau figures promoting theatres and nightclubs. Alphonse Mucha, conjured up otherworldly beauty with his flowing gowns and dreamy landscapes for products like Sarah Bernhardt's theatrical productions.

The poster's purpose expanded in the early 20th century. Consumer brands like Coca-Cola and Guinness employed bold typography and iconic imagery to etch themselves into public more...

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Alan Douglas Baker, 1914-1987, Tooths sheaf Stout advertising…

Tooths Sheaf Stout Advertising Poster: Alan Douglas Baker (1914-1987)

Alan Douglas Baker, 1914-1987, Tooths sheaf Stout advertising poster, lithograph, 100 x 76 cm sheet

Walter Jardine (1884-1970), Tooheys Oatmeal Stout, original…

Tooheys Oatmeal Stout Advertising Poster

Walter Jardine (1884-1970), Tooheys Oatmeal Stout, original Australian Glossy advertising poster, Printer: Brooks Print, sheet 100 x 74 cm

'Guinness Burke's Stout, the world is our Field' advertising…

Global Field: Guinness Burke's Stout Advertising Poster

'Guinness Burke's Stout, the world is our Field' advertising poster, printed by Troedel & Co. (Melbourne), 19th century, 71 x 96 cm, 95 x 118 cm overall

Early Framed Tooheys Oatmeal Stout poster marked lower right…

Framed Tooheys Oatmeal Stout Poster by Brooks Print

Early Framed Tooheys Oatmeal Stout poster marked lower right for Brooks Print, 55 cm X 42 cm, total framed dimensions.

Vintage Tooheys Flag Ale advertising poster marked lower right…

Walter Jardine's Vintage Tooheys Flag Ale Poster

Vintage Tooheys Flag Ale advertising poster marked lower right for Walter Jardine, 60 cm x 45 cm.

Vintage Tooheys Pilsener advertising poster marked lower right…

Brooks' Vintage Tooheys Pilsener Advertising Poster

Vintage Tooheys Pilsener advertising poster marked lower right for William Brooks and Company Ltd, 60 cm x 45 cm.

Huge original French beer advertising poster. Mutzig. Designed…

Mutzig Beer Advertising Poster by Herve Norman

Huge original French beer advertising poster. Mutzig. Designed by Herve Norman. Printed by El de La Vasselais, Paris. Suivez Mon Panache. The blue knight. 160 x 120 cm. Mutzig's slogan is 'Mutzig, the taste of Success' in English and 'Mutzig, Le gout de…

Original Australian poster. At - Or After - Any Function.…

Tooths KB Lager: Elegant and Stylish After-Function Poster

Original Australian poster. At - Or After - Any Function. Tooths KB Lager. 98 x 60 cm. Losses to the paper. KB (Kent Brewery) Lager was introduced in 1918 as their first 'Lager beer'. It was after this event that the marketing department embarked on an…

R. McCracken & Co's, fine Ales & Stout. City Brewery Melbourne',…

Melbourne Brewery Chromolithograph Advertising Poster

R. McCracken & Co's, fine Ales & Stout. City Brewery Melbourne', chromolithograph advertising poster, with architectural vignettes of the city breweries, 19th century, printed by Ferguson & Mitchell Lithographers, Melbourne, in a fine and period huon pine…

Six Tooheys advertising posters horse racing related

Tooheys: The Winning Choice for Horse Racing Fans

Six Tooheys advertising posters horse racing related

Advertising poster Tooheys Oatmeal Stout. Here's to 'Ee in the…

Cheers to Tooheys Oatmeal Stout

Advertising poster Tooheys Oatmeal Stout. Here's to 'Ee in the Stout bottle, Artwork by Walter Jardine, colour lithograph, printed by William Brooks & Co, 45 x 58 cm

Advertising poster Tooheys club export Lager Won its Favor on…

Tooheys Club Export: Flavorful Lager Advertisement

Advertising poster Tooheys club export Lager Won its Favor on its Flavor!, colour lithograph, printed by William Brooks & Co, size 44 x 56 cm

Advertising poster Tooheys club export Lager Won its Favor on…

Tooheys Club Export: Flavorful Lager Advertising Poster

Advertising poster Tooheys club export Lager Won its Favor on its Flavor!, colour lithograph, printed by William Brooks & Co, size 44 x 56 cm

Tooheys advertising poster, 'Tooheys Flag Ale' by Walter…

"Tooheys Flag Ale" Poster by Walter Jardine

Tooheys advertising poster, 'Tooheys Flag Ale' by Walter Jardine. 44.5 x 34 cm

Tooheys advertising poster, 'Tooheys Flag Ale' by Walter…

Tooheys Flag Ale Poster by Walter Jardine

Tooheys advertising poster, 'Tooheys Flag Ale' by Walter Jardine. 44.5 x 34 cm

Eight medium size Tooheys advertising posters

Tooheys: Refreshment in Every Sip

Eight medium size Tooheys advertising posters

Guinness advertising poster Lovely Day For A Guinness, 20th…

Lovely Day For A Guinness Poster

Guinness advertising poster Lovely Day For A Guinness, 20th century, Guinness Museum issue with artwork by John Gilroy, originally issued in 1955. framed and glazed 86 x 62 cm overall

Framed vintage Toohey's Oatmeal Stout poster height 62.5 x…

Vintage Toohey's Oatmeal Stout Poster

Framed vintage Toohey's Oatmeal Stout poster height 62.5 x width 52 cm

Framed Toohey's poster 50 cm x 40 cm, frame

Toohey's Poster Framed: 50x40cm

Framed Toohey's poster 50 cm x 40 cm, frame

Framed Toohey's poster 55 cm x 44 cm, frame

Toohey's Poster Framed - 55cm x 44cm

Framed Toohey's poster 55 cm x 44 cm, frame

[Guinness] lovely day for a Guinness, Toucan weather vane,…

Toucan Weather Vane Guinness Poster

[Guinness] lovely day for a Guinness, Toucan weather vane, original poster, 75.5 x 50.5 cm

Poster: c.1940s 'and a very good night with Sheaf Stout brewed…

Sheaf Stout: Good Night, Good Beer

Poster: c.1940s 'and a very good night with Sheaf Stout brewed by Tooth & Co. ltd, Sydney' colour lithograph with artwork by Alan D. Baker, printed by William Brooks & Co., Sydney; 98 x 74 cm, laid down on linen.

Budweiser Beer advertising poster 95 cm x 55 cm

Budweiser: Refreshment in Every Sip

Budweiser Beer advertising poster 95 cm x 55 cm

Ballarat bitter framed advertising poster, 67 cm x 47 cm approx

Ballarat Bitter Advertising Poster

Ballarat bitter framed advertising poster, 67 cm x 47 cm approx

Dogbolter lager framed advertising poster, 'great body…

Dogbolter Lager Advertising Poster

Dogbolter lager framed advertising poster, 'great body beautiful head', 35 cm x 69 cm approx

Tooth's KB Lager advertising poster, 50 cm x 102 cm

KB Lager: Refreshing Taste in Every Sip

Tooth's KB Lager advertising poster, 50 cm x 102 cm

Resch's Beer advertising poster. Golfer, 'Now For the Best…

Resch's Beer Golfer Advertising Poster

Resch's Beer advertising poster. Golfer, 'Now For the Best Round of All,' by Alan D Baker. Tear and losses to margins. 100 x 75 cm