William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft 'Moonlit Blue' pottery vase, impressed factory mark…

Moorcroft 'Moonlit Blue' Pottery Vase, Impressed Factory Mark, 14cm

Moorcroft 'Moonlit Blue' pottery vase, impressed factory mark to base, 14 cm high

A William Moorcroft Moonlit blue vase, 1920s, of baluster form,…

1920s Moonlit Blue Moorcroft Vase: Trees on Deep Blue

A William Moorcroft Moonlit blue vase, 1920s, of baluster form, decorated with trees on deep blue ground, impressed Cobridge factory mark and facsimile signature, 25 cm high

William Moorcroft (1872-1945) early Blue Pansy tall vase, circa…

Moonlit Blue Pansy Vase by William Moorcroft

William Moorcroft (1872-1945) early Blue Pansy tall vase, circa 1920, uncommonly decorated in the Moonlit Blue colourway. Painted signature in green and impressed marks, height 31 cm.

Moorcroft 'Moonlit Blue' English pottery vase, impressed…

Moorcroft Moonlit Blue Pottery Vase, 12cm High

Moorcroft 'Moonlit Blue' English pottery vase, impressed 'Moorcroft, made in England', 12 cm high

Large Moorcroft Moonlit blue pattern fruit bowl, footed…

Moorcroft Moonlit Blue Fruit Bowl, c1925

Large Moorcroft Moonlit blue pattern fruit bowl, footed circular shape, impressed marks and signature in green, c1925, 26 cm diameter

A William Moorcroft 'Moonlit Blue' ovoid vase, full signature…

William Moorcroft Moonlit Blue Vase

A William Moorcroft 'Moonlit Blue' ovoid vase, full signature in blue and impressed marks. Height 15.5 cm.

A William Moorcroft 'Moonlit Blue' baluster vase, traditional…

Moonlit Blue Moorcroft Baluster Vase

A William Moorcroft 'Moonlit Blue' baluster vase, traditional speckled blue trees on dark blue ground, full signature in green and impressed marks. Height 21 cm.

William Moorcroft, small vase, c. 1925, 'Moonlit Blue' pattern,…

Moonlit Blue Moorcroft Vase

William Moorcroft, small vase, c. 1925, 'Moonlit Blue' pattern, decorated with trees in landscape in tones of blue and green, signed in blue 'W.M', impressed 'Made in England Moorcroft', height 9 cm

Moorcroft 'Moonlit Blue' pattern fruit bowl, circa 1930,…

1930 Moorcroft Moonlit Blue Fruit Bowl, 22cm Diameter

Moorcroft 'Moonlit Blue' pattern fruit bowl, circa 1930, impressed stamp 'Moorcroft, made in England, 22 cm diameter

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten…

Moorcroft 'Moonlit Blue' Dish with Pewter Base

A rare Moorcroft 'Moonlit Blue' footed dish with hand beaten pewter base and stamped Tudric, England

A William Moorcroft 'Moonlit Blue' vase, inverted baluster form,…

Moonlit Blue Moorcroft Vase, 18 cm

A William Moorcroft 'Moonlit Blue' vase, inverted baluster form, initials in green and impressed marks, hairline crack to rim, height 18 cm.

A William Moorcroft 'Moonlit Blue' vase, ovoid form, paint…

Moorcroft Moonlit Blue Vase, 14cm

A William Moorcroft 'Moonlit Blue' vase, ovoid form, paint initials in green and impressed mark, height 14 cm.

A William Moorcroft 'Moonlit Blue' inverted baluster vase,…

Moorcroft 'Moonlit Blue' Inverted Baluster Vase

A William Moorcroft 'Moonlit Blue' inverted baluster vase, initials in green and impressed marks. Professional restoration to rim and small rub to base, height 20 cm.

A rare Moorcroft Pottery 'Moonlit Blue' pattern bowl by William…

Signed William Moorcroft 'Moonlit Blue' Pottery Bowl, Rare

A rare Moorcroft Pottery 'Moonlit Blue' pattern bowl by William Moorcroft, signed to the base, 29 cm diameter x 15.5 cm high

A rare Moorcroft Pottery 'Moonlit Blue' pattern vase by William…

Signed William Moorcroft Moonlit Blue Vase

A rare Moorcroft Pottery 'Moonlit Blue' pattern vase by William Moorcroft, signed to the base, 20 cm diameter x 17 cm high

Moorcroft Pottery vase, Moonlit Blue, designed by William…

Moonlit Blue Moorcroft Pottery Vase, c1925

Moorcroft Pottery vase, Moonlit Blue, designed by William Moorcroft, c1925. Impressed mark and signature to base. 16 cm high

Rare William Moorcroft 'Moonlit blue' vase signed and impressed…

Rare William Moorcroft Moonlit Blue Vase (Restored)

Rare William Moorcroft 'Moonlit blue' vase signed and impressed to base, restoration to top rim, height 12 cm

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925,…

Rare William Moorcroft 'Moonlit Blue' Dish

Rare William Moorcroft 'Moonlit Blue' dish c1922-1925, impressed mark and blue initials to base, diameter 13 cm

A William Moorcroft 'Moonlit Blue', circular shallow bowl.…

Moonlit Blue Moorcroft Shallow Bowl

A William Moorcroft 'Moonlit Blue', circular shallow bowl. Impressed marks and green painted signature. Rim restored. Diameter 26.5 cm

Moorcroft Tudric trumpet shaped vase Moonlit blue pattern,…

Moonlit Blue Moorcroft Tudric Vase with Pewter Base

Moorcroft Tudric trumpet shaped vase Moonlit blue pattern, pewter base, 23 cm high

Large & impressive Moorcroft ovoid vase Moonlit blue pattern,…

Moorcroft Moonlit Blue Vase: British Empire Exhibition 1924

Large & impressive Moorcroft ovoid vase Moonlit blue pattern, made for the British Empire Exhibition. The base inscribed 'British Empire Exhibition, 1924', 42 cm high

Moorcroft bottle shaped vase Moonlit blue pattern, 9 cm high

Moorcroft Moonlit Blue Vase, 9cm

Moorcroft bottle shaped vase Moonlit blue pattern, 9 cm high

Moorcroft baluster vase Moonlit blue pattern, 8.5 cm high

Moorcroft Moonlit Blue Baluster Vase - 8.5cm

Moorcroft baluster vase Moonlit blue pattern, 8.5 cm high

Moorcroft two handled baluster vase Moonlit blue pattern, 13 cm…

Moorcroft Moonlit Blue Vase with Two Handles, 13cm

Moorcroft two handled baluster vase Moonlit blue pattern, 13 cm high

William Moorcroft, moonlit blue landscape pewter jug, C.1925,…

Moonlit Blue Landscape Pewter Jug by William Moorcroft (1925)

William Moorcroft, moonlit blue landscape pewter jug, C.1925, signed in monogram, impressed marks 'Made in England, Moorcroft, 280', height 8 cm, diameter 10 cm, weight 174g

William Moorcroft, moonlit blue inkwell with pewter, C.1925,…

Moorcroft Moonlit Blue Inkwell with Pewter

William Moorcroft, moonlit blue inkwell with pewter, C.1925, impressed on pewter 'H made in England, Tudric Moorcroft, 01363', height 8.5 cm, diamater 10.3 cm, weight 338g

William Moorcroft, moonlit blue bulbous vase, C. 1925, signed,…

Moonlit Blue Moorcroft Vase

William Moorcroft, moonlit blue bulbous vase, C. 1925, signed, impressed marks 'Moorcroft, Made in England, 189', height 20 cm, diameter 18 cm, weight 1.616kg

William Moorcroft, moonlit blue baluster vase, C.1925, signed…

Moonlit Blue Baluster Vase by William Moorcroft

William Moorcroft, moonlit blue baluster vase, C.1925, signed in monogram, impressed marks 'Moorcroft, Made in England, 895', height 130, diameter 7 cm, weight 220g

William Moorcroft, moonlit blue bulbous vase, C.1925, signed,…

Moonlit Blue Moorcroft Vase

William Moorcroft, moonlit blue bulbous vase, C.1925, signed, impressed marks 'Moorcroft, Made in England, 180', height 20 cm, diameter 19 cm, weight 1.558kg

William Moorcroft, moonlit blue vase, C.1925, signed in…

Moonlit Blue Moorcroft Vase

William Moorcroft, moonlit blue vase, C.1925, signed in monogram, impressed marks 'Moorcroft, Made in England, 22', height 13.5 cm, diameter 11 cm, weight 428g

William Moorcroft, moonlit blue landscape miniature bowl, C.…

Moonlit Blue Landscape Miniature Bowl by Moorcroft

William Moorcroft, moonlit blue landscape miniature bowl, C.1925, impressed marks 'Moorcroft 2', height 3 cm, diameter 5.5 cm, weight 32g

A Moorcroft 'Moonlit Blue' vase, circa 1925, the ovoid body…

Moonlit Blue Moorcroft Vase, circa 1925

A Moorcroft 'Moonlit Blue' vase, circa 1925, the ovoid body painted and tube lined in the round with a scene depicting a landscape at dusk, on a deep blue ground, stamped 'Moorcroft' and 'Made in England' with an underglaze blue painted signature, 10.5 cm…

A small William Moorcroft Moonlit blue landscape baluster vase…

William Moorcroft Moonlit Blue Landscape Vase

A small William Moorcroft Moonlit blue landscape baluster vase C. 1925, impressed made in England and signed in green (repaired rim). Height 12 cm

William Moorcroft, Tudric comport, c. 1925, Moonlit blue'…

Moonlit Blue Tudric Comport by Moorcroft

William Moorcroft, Tudric comport, c. 1925, Moonlit blue' pattern, decorated with trees in landscape in tones of blue and green, with hammered pewter foot embellished with scrolling leaves and fruits, stamped 'Made in England, Tudric, Moorcroft' and…

A William Moorcroft Pottery Moonlit Blue vase, circa 1925…

Moonlit Blue Moorcroft Pottery Vase, 1925

A William Moorcroft Pottery Moonlit Blue vase, circa 1925 painted blue/green signature to base with impressed marks height 25.8 cm

William Moorcroft ovoid posy vase Moonlit blue pattern, 12.5 cm…

Moonlit Blue Ovoid Posy Vase by William Moorcroft

William Moorcroft ovoid posy vase Moonlit blue pattern, 12.5 cm height

Moorcroft 'Moonlit Blue' vase, height 20 cm

Moorcroft Moonlit Blue Vase - 20cm

Moorcroft 'Moonlit Blue' vase, height 20 cm

William Moorcroft, vase, c. 1935, 'Moonlit Blue' pattern,…

Moonlit Blue Vase by William Moorcroft

William Moorcroft, vase, c. 1935, 'Moonlit Blue' pattern, decorated with a band of trees in a landscape against a cobalt blue ground, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 27 cm…

William Moorcroft, pair of candlesticks, c. 1925, 'Moonlit…

Moonlit Blue Candlesticks by William Moorcroft

William Moorcroft, pair of candlesticks, c. 1925, 'Moonlit Blue' pattern, decorated with trees in a landscape in tones of blue and green, signed in green 'W. Moorcroft', impressed 'Moorcroft Made in England' (2), height 25.5 cm. Provenance: The Estate of…

William Moorcroft, large vase, c. 1925, 'Moonlit Blue' pattern,…

Moonlit Blue Moorcroft Vase

William Moorcroft, large vase, c. 1925, 'Moonlit Blue' pattern, decorated with trees in a landscape in tones of blue and green, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 31.5 cm. Provenance: The Estate of Mary Smart

A William Moorcroft 'Moonlit Blue' small trumpet vase,…

Moonlit Blue Moorcroft Trumpet Vase

A William Moorcroft 'Moonlit Blue' small trumpet vase, impressed marks and painted initials under the base, restored rim. Height 12.5 cm

Moorcroft 'Moonlit Blue' vase of bulbous form, having tubelined…

Moorcroft Moonlit Blue Vase

Moorcroft 'Moonlit Blue' vase of bulbous form, having tubelined decoration with a moonlit landscape, green painted signature & impressed factory marks. Condition good to fair, some crazing, small early chip to the rim. Height 20.2 cm

William Moorcroft 'Moonlit Blue' bowl, signed to base, with…

Moonlit Blue Moorcroft Bowl

William Moorcroft 'Moonlit Blue' bowl, signed to base, with impressed mark 'Moorcroft. Made in England'. Diameter 25.5 cm height 11 cm

Moorcroft 'Moonlit blue' vase with tubeline decoration with a…

Moonlit Blue Moorcroft Vase with Landscape Design

Moorcroft 'Moonlit blue' vase with tubeline decoration with a moonlit landscape, green painted signature & imressed factory marks. Condition good, some crazing, minor wear to the base. Height 11.4 cm

A Moorcroft 'Moonlit Blue' vase, circa 1924. 20.5 cm high

Moonlit Blue Moorcroft Vase, 1924

A Moorcroft 'Moonlit Blue' vase, circa 1924. 20.5 cm high

Rare Moorcroft Moonlit blue dish 13 cm across

Moorcroft Moonlit Blue Dish (13cm)

Rare Moorcroft Moonlit blue dish 13 cm across

Moorcroft Moonlit Blue vase. Height 13 cm.

Moonlit Blue Moorcroft Vase - 13cm Height

Moorcroft Moonlit Blue vase. Height 13 cm.

Moorcroft Moonlit Blue baluster shaped vase. Height 29 cm (1936)

Moonlit Blue Moorcroft Vase (1936)

Moorcroft Moonlit Blue baluster shaped vase. Height 29 cm (1936)

William Moorcroft 'Moonlit Blue' vase tubeline decorated of…

Moonlit Blue Moorcroft Vase

William Moorcroft 'Moonlit Blue' vase tubeline decorated of baluster form with a moonlit landscape, green painted signature & impressed factory marks, circa 1925. Height 21 cm

A William Moorcroft Moonlit blue inkwell, circa 1925 silver…

Moonlit Blue Moorcroft Inkwell

A William Moorcroft Moonlit blue inkwell, circa 1925 silver coated brass collar and cap stamped English make, with Bakelite liner, impressed Moorcroft made in England to base, 6.5 cm high

William Moorcroft vase inverted baluster body in the Moonlit…

Moonlit Blue Moorcroft Vase, c.1925

William Moorcroft vase inverted baluster body in the Moonlit blue pattern, initial & impressed marks c1925, 16 cm height

William Moorcroft, a Moonlit Blue vase, circa 1926, impressed…

Moonlit Blue Moorcroft Vase, 1926

William Moorcroft, a Moonlit Blue vase, circa 1926, impressed made in England, Moorcroft 65 and hand painted signature to base, 33 cm high

A Moorcroft 'Moonlit Blue' landscape patterned bowl, circular…

Moorcroft Moonlit Blue Landscape Bowl

A Moorcroft 'Moonlit Blue' landscape patterned bowl, circular with inverted rim and small spreading foot ring, the exterior decorated with 12 trees washed with blue-green colour on a lighter background, the interior with a mottled blue-green glaze.…

William Moorcroft, a Moonlit blue vase, circa 1926, earthenware,…

Moonlit Blue Vase by William Moorcroft

William Moorcroft, a Moonlit blue vase, circa 1926, earthenware, glaze impressed Made in England / Moorcroft 66, hand painted signature to base. 32.5 cm high