Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft, large vase, c. 1925, 'Moonlit Blue' pattern, decorated with trees in a landscape in tones of blue and green, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 31.5 cm. Provenance: The Estate of Mary Smart

A William Moorcroft 'Moonlit Blue' small trumpet vase, impressed marks and painted initials under the base, restored rim. Height 12.5 cm

Moorcroft 'Moonlit Blue' vase of bulbous form, having tubelined decoration with a moonlit landscape, green painted signature & impressed factory marks. Condition good to fair, some crazing, small early chip to the rim. Height 20.2 cm

Moorcroft 'Moonlit blue' vase with tubeline decoration with a moonlit landscape, green painted signature & imressed factory marks. Condition good, some crazing, minor wear to the base. Height 11.4 cm

Moorcroft Moonlit Blue baluster shaped vase. Height 29 cm (1936)

William Moorcroft 'Moonlit Blue' vase tubeline decorated of baluster form with a moonlit landscape, green painted signature & impressed factory marks, circa 1925. Height 21 cm

William Moorcroft vase inverted baluster body in the Moonlit blue pattern, initial & impressed marks c1925, 16 cm height

William Moorcroft, a Moonlit Blue vase, circa 1926, impressed made in England, Moorcroft 65 and hand painted signature to base, 33 cm high

William Moorcroft, a Moonlit blue vase, circa 1926, earthenware, glaze impressed Made in England / Moorcroft 66, hand painted signature to base. 32.5 cm high

Moorcroft Moonlit blue design pear shaped vase, signed. Height 16.5 cm

Moorcroft Moonlit blue design baluster vase, signed. Height 16.5 cm

Rare William Moorcroft design Pansy vase; in 'Moonlit Blue' colours, c.1920's, green signature on base. Height 11.5 cm

A William Moorcroft Moonlit blue vase of baluster form, traditional trees in landscape design in speckled blue on deep blue ground, khaki green outline. Painted initials in green. Height 13.5 cm professional restoration to rim.

Rare William Moorcroft pottery, moonlit blue vase, c1920's, signed blue signature. Height 18 cm

Moorcroft vase early 20th century baluster shape, signed Moonlit blue pattern #M46. Height 23 cm

William Moorcroft 'Moonlit blue' Ptn vase. Height 24.5 cm

A Moorcroft Moonlit blue landscape pattern vase, circa 1925, baluster painted with a continuous pattern of trees on a blue ground impressed factory marks and number green painted signature. Height 14 cm.

A William Moorcroft 'Moonlit blue' vase, circa 1925, of bottle shape, decorated with stylised trees on a bright blue ground, signed in green, impressed mark. Height 23.5 cm

A Moorcroft glazed pottery bud vase Moonlit blue trees and Hills design blue signature. Height 10.5 cm

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