Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft, Macintyre Vase, 1912, Cornflower' pattern, decorated with flowers amongst foliage on cream ground, signed in green 'W. Moorcroft' and dated '1912', with printed Macintyre mark, restored rim, height 17.4 cm

William Moorcroft, MacIntyre Tobacco Jar, c. 1912, 'Cornflower' pattern, with screw-turn lid, decorated with flowers on a mottled green ground, printed 'W H C M', with printed 'MacIntyre mark, height 12.8 cm. Provenance: The Estate of M

William Moorcroft for Liberty & Co., Florian Ware vase, c. 1908, 'Poppy' pattern, decorated with poppies and leaves in tones of blue and green, signed in green 'W. Moorcroft des.', printed 'Made for Liberty & Co.', with regi

William Moorcroft, Florian Ware Low Bowl, c. 1900, 'Cornflower' pattern, decorated with flowers outlined in white slip against a green and blue ground, signed in green 'W. M. des, height 7 cm diameter 25 cm. Provenance: The Estate of Mary Smart

William Moorcroft, MacIntyre vase, c. 1907, 'Rose, Tulip and Forget-me-not' pattern, decorated with sprays of flowers and highlighted with gilding against a cream ground, signed in green 'W. Moorcroft', printed 'MacIntyre mark and hand

William Moorcroft, MacIntyre Twin-handled vase, c. 1905, 'Lilac' pattern, painted to the upper body with panels of lilacs and leaves, highlighted with gilding against a cream ground, signed in green 'W. Moorcroft', printed 'MacIntyre ma

William Moorcroft, MacIntyre vase, c. 1907, 'Rose Garland' pattern, decorated with swags of roses and highlighted with gilding against a cream ground, signed in green 'W. Moorcroft', printed 'MacIntyre mark and hand painted 'M2837/9

William Moorcroft, MacIntyre jardiniere, c. 1907, 'Rose, Tulip and Forget-me-not' pattern, decorated with sprays of flowers against a cream ground, signed in green 'W. Moorcroft', printed 'MacIntyre mark and hand painted 'M2875'

William Moorcroft, Florian Ware Twin-handled vase, c. 1905, 'Poppy' pattern, decorated with blue poppies against a cream ground, signed in green 'W. Moorcroft', with printed Florian Ware mark and registered design number '401753', h

William Moorcroft, Florian Ware Solifleur vase, c. 1902, 'Forget-me-not' pattern, decorated with flowers in tones of yellow, green and blue against a pale blue ground, signed in green 'W. M. des', with printed Florian Ware mark and register

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf' pattern, decorated with sprays of blue flowers against a light blue ground between panels of fleur-de-lys, incised 'W. M. des', with printed Florian Ware mark and registered de

William Moorcroft, Florian Ware Solifleur vase, c. 1900, 'Violet' pattern, of slender form with undulating rim, decorated with blue violets against a pale blue ground, signed in green 'W.M. des', with printed Florian Ware mark and registere

William Moorcroft, Florian Ware Pair of vases, c. 1900, 'Forget-me-not and leaf' pattern, decorated with blue flowers and leaves against a light blue ground, incised 'W. M. des', with printed Florian Ware mark and registered design number &

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf' pattern, decorated with sprays of blue flowers against a light blue ground between panels of fleur-de-lys, incised 'W. M. des', with printed Florian Ware mark and registered de

William Moorcroft, Macintyre vase, c. 1905, 'Green and Gold' pattern, of slim baluster form, highlighted with gilding against an olive green ground, signed in green 'W. M. des', printed 'MacIntyre mark and painted numbers 'M2019'

William Moorcroft, Macintyre twin-handled vase, c. 1905, 'Green and Gold' pattern, highlighted with gilding against an olive green ground, signed in green 'W. M. des', printed 'MacIntyre mark, registered design number '404017' a

William Moorcroft for MacIntyre, 'Macintyre' Tobacco Jar, c. 1902, with fitted lid, decorated with shaped floral panels outlined in slip on a pale green ground, printed 'MacIntyre mark, height 9.5 cm. Provenance: The Estate of Mary Smart

William Moorcroft for MacIntyre, near pair of 'Macintyre' vases, c. 1898, 'Aurelian' pattern, transfer printed and hand painted with red and blue motifs, highlighted with gilding, with brown and black printed 'MacIntyre marks (2), heigh

William Moorcroft for MacIntyre, 'Macintyre' vase, c. 1898, 'Aurelian' pattern, of slim baluster form, transfer printed and hand painted with red and blue motifs, highlighted with gilding, with brown 'MacIntyre mark, height 29.5 cm. Pro

A William Moorcroft pottery Aurelian Ware vase, c.1900, Macintyre mark to base. REG no. 314901. Height 17 cm

Macintyre, small vase, Boer war subject matter, approx 11 cm high

A William Moorcroft Macintyre 'Poppy & Forget Me Not' vase circa 1909. Signed at base. Height 18 cm. In perfect condition

A Macintyre &. Co. Burslem blue and white porcelain vase, late 1890'. s. 13 cm

A pair of mantel vases by MacIntyre & Co. Burslem, c1890s. 24.5 cm

A Macintyre &. Co. Moorcroft floral vase with gilded highlights, late 1890s. 15 cm

A William Moorcroft for MacIntyre fruit bowl, in a Florian Blue Poppy design on pale celadon ground, silver plated rim. W.M. initials in green and MacIntyre mark to base. Diameter 26 cm

MacIntyre Moorcroft 'Poppy' teapot, C1902. Height 13.5 cm

A William Moorcroft, for James McIntyre, Aurelian Ware, two handled vase, c.1904-1913 printed and painted factory marks. Height 20 cm

A pair William Moorcroft, for James McIntyre, Aurelian Ware vases, c.1904-1913 printed and painted factory marks, REG. No. 314901. Height 21.5 cm

Rare Moorcroft Florian ware cornflower vase, green William Moorcroft signature to base, 25.5 cm high

A Moorcroft centenary Florian Yacht design squat vase signed J. Moorcroft 25 cm high

A pair William Moorcroft iris Florian Ware vases, c.1898 - 1905 painted green signature 'Moorcroft des' with printed Macintyre mark. Heights: 23 cm

A Moorcroft pottery 'Blue Tulip' vase dated 2013. limited edition 26/50; shape 121/14. This design taken from William Moorcroft's Florian Ware. Signed with factory marks to base. Height 36 cm

MacIntyre & Co William Moorcroft floral vase signed in green 'W.Moorcroft' with printed Macintyre mark and retails mark for 'Stonier & Co. 78 Lord St. Liverpool'. Restoration to the mouth. Height 24 cm

A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913, with brown marks for Macintyre, signed in green by Moorcroft, with a continuous tubelined frieze of blue, purple and creamy yellow hued pansies with mid green foliage on a cream ground; backstamp

Art Nouveau James Macintyre & Co coffee pot, with tube lined leaf, flower and scrolled design, 19 cm high

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M 2445, the tapering ovoid pot with a tubelined Art Nouveau poppy design in Prussian blue and sage green upon a cream ground with conforming lid and knop and having a restored spout; with backst

William Moorcroft 'Aurelian Ware' vase, c.1898, transfer printed decoration patterns enriched, with red enamel and gilding, stamped with Macintyre Burslem mark. Height 15.5 cm

Moorcroft pottery 'Florian Yacht' vase, designed by William Moorcroft, Moorcroft centenary edition, numbered edition #1176, with certificate. Height 23.5 cm

A William Moorcroft 'Aurelian Ware' vase, c.1900, transfer printed decoration patterns enriched, with red enamel and gilding, registered in 1897. Height 21.5 cm

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