Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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Moorcroft pansy vase, signed to base, 21.5 cm high approx

A William Moorcroft small Pansy vase, signed to base 'W. Moorcroft' and impressed 'W204', 6 x 8 cm

A William Moorcroft baluster pottery vase decorated with a Pansy pattern on a rich dark blue ground. Impressed marks and green painted signature. Rim repair. Height 13 cm

William Moorcroft, large flambe vase, c. 1930, 'Pansy' pattern, of baluster form, decorated with pansies amongst foliage in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 31.5 cm. Provenance:

William Moorcroft, small vase, c. 1935, 'Pansy' pattern, decorated with pansies and leaves against a navy blue ground, with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 7 cm. Provenance: The Estate of Mar

William Moorcroft, twin-handled vase, c. 1916, 'Pansy Bud' pattern, decorated with a continuous band of pansy buds against a light and dark blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem, height 18.5 cm. Prove

William Moorcroft, vase, c. 1918, 'Pansy' pattern, decorated with a band of pansies and leaves against a cream ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26 cm. Provenance: The Estate of Mary Sm

William Moorcroft, small vase, c. 1916, 'Pansy' pattern, of squat form with knopped neck, decorated with a band of pansies against a cream ground, signed in blue 'WM', impressed 'Moorcroft Burslem England, height 9.5 cm. Provenance: The

Moorcroft pansy squat vase with signature to base and paper label, 7 cm high

A large William Moorcroft 'Pansy' vase, of urn shape, with double handles. Pansy on blue ground, circa 1930. Signed to base.

A William Moorcroft pansey bud vase sage green background with tube lined purple and yellow pansies. Signed to base 'W. Moorcroft'. Impressed mark 'Moorcroft, Burslem, England'. 15 cm high

Moorcroft 'Pansy' two handled vase impressed mark and green signature to base, 15 cm high approx.

A William Moorcroft vase, inverted baluster form, in the 'Pansy' pattern, impressed marks and signature to base. Height 16 cm

A William Moorcroft vase, squat ovoid form in the pansy pattern, impressed mark and signature to base. Height 9 cm.

Early Moorcroft vase pansy design, signed to base William Moorcroft

Large Moorcroft Pansy vase with William Moorcroft green signature, 26 cm high approx

Early William Moorcroft pansy vase, green signature to base, height 8.5 cm approx

A Walter Moorcroft Pansy vase c.1940's, decorated pottery signed blue signature with impressed marks. Height 15.5 cm

A William Moorcroft Pansy vase c.1915, decorated pottery signed green signature with impressed marks. Height 20.5 cm

Moorcroft: Pansy patterned squat vase on blue ground c1930s. 8 cm x 10 cm. VG condition

A small William Moorcroft Pansy pattern vase, ovoid shape, impressed marks and facsimile signature, circa 1928-49. Height 8 cm

A William Moorcroft Pansy pattern ovoid vase on circular foot, typical colours on a rich blue ground. Impressed marks and blue painted signature. Height 19 cm

Moorcroft pansy squat baluster vase with initial to base, 8.5 cm high

A William Moorcroft Pansy pattern vase, decorated with deep toned flowers and foliage on a mottled blue ground. Brushpoint initials and impressed factory marks under the base. Height 13 cm

1950s Moorcroft posy vase. Pansy decoration on blue ground. Height 10 cm

Moorcroft pomegranate pattern vase, together with a Pansy pattern vase

A William Moorcroft vase, baluster form, in the Pansy pattern, purple and white pansies on a deep cobalt blue ground, impressed and signature marks to base. 11 x 17 cm

A William Moorcroft vase, baluster form in the Pansy pattern, purple flowers on a deep cobalt blue ground, impressed and signature marks to base. 11 x 7 cm

A William Moorcroft Pansy vase, c.1913, decorated pottery, bulbous shape, signed green signature with impressed marks. Height 21 cm

Rare William Moorcroft design Pansy vase; in 'Moonlit Blue' colours, c.1920's, green signature on base. Height 11.5 cm

A William Moorcroft ovoid Pansy decorated vase, traditional flowerhead and leaf design on deep cobalt ground, painted signature in blue and impressed marks. Height 21 cm

A William Moorcroft baluster form vase, decorated in the Pansy pattern with red and blue florals on a cobalt ground, pale leaf highlights. Impressed mark and painted full signature in green to the base. Height 17 cm

A William Moorcroft ovoid Pansy decorated vase, traditional flowerhead and leaf decoration on cobalt ground, painted initials, impressed signature and other marks to base. Height 13 cm

A William Moorcroft small ovoid Pansy decorated vase, traditional tones, painted initials in blue and impressed marks. Height 9 cm

A William Moorcroft pansy pattern vase, of ovoid form with cylindrical neck, deep blue with yellow pink and mauve pansies, initialled WM and impressed Moorcroft

A William Moorcroft tall baluster vase in the Pansy pattern, decorated in deep mauve and deep to mid-red tones with green leaves on a cobalt blue ground, full signature in blue and impressed marks to base. Height 24.5 cm

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