Moorcroft. William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.
William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.
Each piece of pottery produced was personalised with Moorcroft's own signature or initials.
William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.
Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
Rachel Bishop. When Rachel Bishop joined Moorcroft in 1993, she was only the fourth Moorcroft designer in 100 years. She followed the founder of the firm, William Moorcroft 1913-1945, his son William from 1945 to the 1980s, and Sally Tuffin to 1992.
In the 1970's the prosperity of the company continued to decline and the low point was reached in the mid 1980's at which time the company had only 16 employees remaining.
The revival began when Moorcroft was purchased by Richard Dennis (the husband of Sally Tuffin) and Hugh Edwards.
Richard Dennis and Sally Tuffin left the company in 1993, leaving the Edwards family in ownership. The design vacuum was filled by Rachel Bishop, and although only 24 years old when she joined, she was soon to see sales of her William Morris inspired designs flourish and with it the company continued its revival, its' employees now numbering several hundred.
Her success was rewarded with the creation of the Moorcroft Design Studio in 1997, comprising eight designers with Rachel Bishop as the head designer.