Cigarette trade cards were small collectible cards that were included in cigarette packs in the late 19th and early 20th centuries as a marketing tool by cigarette manufacturers to boost brand loyalty. These cards were issued in sets, and the earliest known set is from the 1880s. They featured a wide range of subjects, including sports figures, actresses, military leaders, and landscapes. The cards were so popular that they became a hobby for many people, who collected them and traded them with others. In the 1930's albums were prooduced for collectors to store and display their sets. The production of cigarette cards was eventually discontinued in the 1940s as the popularity of cigarettes began to decline.

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1933 Wills 'Footballers 1933', almost complete set [199/200].…

1933 Footballers Wills Set - Almost Complete

1933 Wills 'Footballers 1933', almost complete set [199/200]. Two poor, others Fair/VG.

C1930s cigarette card album with range of cards (248), noted…

1930s Footballers, Caricatures and Cricketers Cigarette Card Album

C1930s cigarette card album with range of cards (248), noted Wills 'Footballers 1933' (136); Bob Miram Caricatures (18); also 1934-35 Allens 'Cricketers' (32). Poor/G.

C1910 Wills buttonhole badge, shield-shaped with Melbourne…

Melbourne and Grand Duke Nicholas Buttonhole Badges

C1910 Wills buttonhole badge, shield-shaped with Melbourne colours; also a buttonhole badge depicting grand Duke Nicholas.

1908 Wills 'Victorian Football Club Flags', part set [17/29]…

Wills Victorian Football Club Flags - Part Set + Spares

1908 Wills 'Victorian Football Club Flags', part set [17/29] plus 23 spares - useful for collecting all the variations. Fair/VG.

C1908-75 football cards in album, noted Sniders & Abrahams,…

Vintage Football Card Album with 172 Cards

C1908-75 football cards in album, noted Sniders & Abrahams, Wills, J.J.Schuh, Hoadleys, Godfrey Phillips, Allens, giant Licorice, Kornies, Twisties, Atlantic, Sunblest 'V.F.L.Footy Cards' [25/28]. Poor/G. Inspection will reward. (172 items).

1905-10 Wills 'Past & Present Champions', part set [36/50].…

Wills Champions Set (36/50) - Fair/G Condition

1905-10 Wills 'Past & Present Champions', part set [36/50]. Fair/G condition.

'Wills Way - Three Generations of the Wills Family That…

Three Generations of Wills: Creating Australian Football

'Wills Way - Three Generations of the Wills Family That Produced a New Game - Australian Football' by Russell Stephens [Sydney, 2009], limited edition 140/200, signed by Tom Harley & Frank Costa.

1911 Wills (Australia) 'Australian & English Cricketers',…

1911 Australian & English Cricketers Wills Set (58/59)

1911 Wills (Australia) 'Australian & English Cricketers', almost complete set [58/59]. condition varies (as usual), mainly Fair/VG.

1909 Wills (Australia) 'Australian & English Cricketers', blue…

1909 Wills Cricket Cards - Blue/Red Borders

1909 Wills (Australia) 'Australian & English Cricketers', blue borders [18/25 + 6 spares] & red borders [16/25 + 1 spare]. Fair/VG.

1908 Wills (Australia) 'Views of the World - Stereoscopic…

1908 Wills Stereoscopic Photo Set with 346 Items

1908 Wills (Australia) 'Views of the World - Stereoscopic Photos' part set [173/215] + 173 spares. Mainly Fair/VG. (346 items)

Two early cigarette card albums, including Ogdens, Goodwin & Co.…

Vintage Cigarette Card Albums: Ogdens, Goodwin, Wills & More

Two early cigarette card albums, including Ogdens, Goodwin & Co. And older Wills issues

1933 Wills 'Footballers 1933', complete set (200) in album.…

1933 Footballers Complete Set with Album

1933 Wills 'Footballers 1933', complete set (200) in album. Fair/VG

1908 Wills 'Victorian Football Club Flags', almost complete set…

1908 Victorian Football Club Flags (28/29)

1908 Wills 'Victorian Football Club Flags', almost complete set (28/29). Fair/VG

1905-10 Wills 'Past & Present Champions', almost complete set…

1905-10 Wills 'Past & Present Champions' Set (48/50)

1905-10 Wills 'Past & Present Champions', almost complete set (48/50). Fair/G condition

1926-38 cricket cards in album, comprising 1926 Wills 'English…

Cricket Cards Album 1926-38

1926-38 cricket cards in album, comprising 1926 Wills 'English Cricketers' (25); 1928 Major Drapkin 'Australian and English Test Cricketers' (40); 1930 Boys Magazine 'Zat Card Series (Cricketers)' (11); 1938 Allens 'Cricketers' (34/36); 1938 Boys Captain…

1911 Wills (Australia) 'Australian & English Cricketers',…

1911 Wills Cricket Cards - Complete Set

1911 Wills (Australia) 'Australian & English Cricketers', complete set (59). Condition varies (as usual), Poor/G

1910 Wills (Australia) 'Australian & South African Cricketers',…

1910 Wills Australian & South African Cricketers Cards

1910 Wills (Australia) 'Australian & South African Cricketers', Blue borders (26/60 + 2 spares) & Red borders (40/60 + 11 spares). Fair/VG. (Total 79)

1909 Wills (Australia) 'Australian & English Cricketers',…

1909 Wills Cricketers Set with Red Borders (25)

1909 Wills (Australia) 'Australian & English Cricketers', complete set (25), all with Red borders One trimmed, Fair/G

1909 Wills (Australia) 'Australian & English Cricketers', part…

1909 Wills Cricket Cards (20) Australia & England

1909 Wills (Australia) 'Australian & English Cricketers', part set (18/25 + 2 spares), all with Blue borders One damaged, others Fair/G. (Total 20)

1903 Wills (Australia) 'Australian & English Cricketers',…

1903 Cricket Wills Set with Trumper, Noble & Warner

1903 Wills (Australia) 'Australian & English Cricketers', complete set (25), noted Victor Trumper, Monty Noble & Plum Warner. Attractive set. Poor/G

1902 Wills (Australia) 'Cricketer Series' (Fancy Frame), part…

1902 Wills Cricketer Series (Fancy Frame) Part Set - Rare

1902 Wills (Australia) 'Cricketer Series' (Fancy Frame), part set (10/32 - series is numbered to 25, although there are 7 variants), including both No.11 - J.T.Hearne & J.Tyldesley. Rare group, though condition very mixed, Poor/G

1901 Wills (Australia) 'Cricketer Series' (No Frame), part set…

1901 Wills Cricketer Series, 29 cards, mixed condition

1901 Wills (Australia) 'Cricketer Series' (No Frame), part set (29/57 - series is numbered to 50, although there are 7 variants), noted Victor Trumper, Joe Darling, W.G.Grace & Ranjitsinhji Rare group, though condition mixed, 2 damaged, mainly Fair to Good

Ships & Planes: 1924-88 collection in album, noted 1924 Wills…

Ships & Planes Collection 1924-88

Ships & Planes: 1924-88 collection in album, noted 1924 Wills 'Merchant Ships of the World' (50); 1930 Wills 'Speed' (50); 1932 Lambert & Butler 'A History of Aviation' (Green Front) (25); 1938 Players 'Aircraft of the Royal Air Force' (50). Mainly G/VG.…

Cars, Bikes & Trains: 1923-93 collection in 3 albums, noted…

Cars, Bikes & Trains Collection 1923-93

Cars, Bikes & Trains: 1923-93 collection in 3 albums, noted 1923 Lambert & Butler 'Motor Cars, 2nd Series' (25); 1936-37 Players 'Motor Cars, a Series' (50) & 'Motor Cars, 2nd Series' (50); 1924 Wills 'Railway Engines' (50); 1937 Gallaher 'Trains of the…

1913-60 collection of sets in two albums, noted 1913 Players…

Collection of Sets in Two Albums

1913-60 collection of sets in two albums, noted 1913 Players 'Cries of London' (25); 1939 Players 'Uniforms of the Territorial Army' (50); 1925 Wills 'Ships Badges' (50); 1913 Players 'Characters From Thackeray' (25); 1924 Morris 'Measurement of Time'…

Birds & Animals: 1912-54 collection in album, noted 1912 Wills…

Birds & Animals Collection 1912-54

Birds & Animals: 1912-54 collection in album, noted 1912 Wills 'Birds of Australasia' (Green) (79/100) & (Yellow) (82/100); 1937 Wills 'Dogs' (50); 1925 Players 'Dogs' (Scenic Background) (50); 1931 Players 'Dogs, By Wardle' (50). Poor/VG. (Total 734)

Birds & Animals: 1912-59 collection in album, noted 1919…

Collection of Birds & Animals Trading Cards 1912-1959

Birds & Animals: 1912-59 collection in album, noted 1919 Gallaher 'Birds, Nests & Eggs' (100); 1927 Players 'Game Birds and Wild Fowl' (50); 1912 Wills 'Fish of Australasia' (50); 1929 Players 'Curious Beaks' (50). Mainly G/VG. (Total 523)

1912-38 collection of sets in album, noted 1915 Wills 'Modern…

Collection of Sets 1912-38

1912-38 collection of sets in album, noted 1915 Wills 'Modern War Weapons' (50); 1912-13 Wills 'Historic Events' English issue (50) & Australian issue (50); 1927 Wills 'Engineering Wonders' (50); 1927 Players 'Gilbert & Sullivan, 2nd Series' (50). Fair/VG…

1910-91 collection of sets in two albums, noted 1932 Players…

Vintage Set Collection in Two Albums (1910-1991)

1910-91 collection of sets in two albums, noted 1932 Players 'Butterflies' (50); 1939 Godfrey Phillips 'Soldiers of the King' (36); 1925 Players 'Gilbert & Sullivan, a Series' (50); 1910 Players 'Army Life' (25); 1911 Wills 'The Coronation Series' (50);…

Gardening: 1904-39 collection in album, noted 1904 Players…

Gardening Cards Collection 1904-39

Gardening: 1904-39 collection in album, noted 1904 Players 'Butterflies & Moths' (50); 1912 Wills 'Roses, a Series' (50); 1914 Wills 'Roses, second Series' (50); 1926 Wills 'Roses' (50). Fair/VG. (Total 481)

A complete set of Wills cigarette cards 'Birds of Australia'…

Complete Wills Bird Cards: Australia's Feathered Friends

A complete set of Wills cigarette cards 'Birds of Australia' series

1933 Wills 'Football Portraits and Club Colours' Die-Cut…

1933 Carlton Football Card Rarity 8

1933 Wills 'Football Portraits and Club Colours' Die-Cut Stand-up Cards, (1/5) E.Huxtable (Carlton). G/VG. condition. Rarity 8

1931 Wills 'Lawn Tennis, 1931', complete set. G/VG. Scarce. (25)

1931 Wills Lawn Tennis Complete Set Scarce (25)

1931 Wills 'Lawn Tennis, 1931', complete set. G/VG. Scarce. (25)

1933 Wills 'Football Portraits and Club Colours' Die-Cut…

1933 Carlton Football Portraits Die-Cut Stand-up Card

1933 Wills 'Football Portraits and Club Colours' Die-Cut Stand-up Cards, (1/5) E.Huxtable (Carlton). G/VG condition

1913 Wills 'Football Club Colours and Flags', complete set (28).…

1913 Football Club Colours & Flags Set (28) - Fair/VG

1913 Wills 'Football Club Colours and Flags', complete set (28). Fair/VG

1908 Wills 'Victorian Football Club Flags', complete set (29).…

1908 Victorian Football Club Flags Set

1908 Wills 'Victorian Football Club Flags', complete set (29). Fair/VG

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) -…

1908 South Melbourne Football Flag Pin

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) - South Melbourne. G/VG condition (with original pin, blank reverse)

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) -…

1908 South Melbourne Football Flag Pin with Capstan Reverse

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) - South Melbourne. G/VG condition (with original pin, 'Capstan' on reverse).

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) - St…

St Kilda Football Flag Pin 1908

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) - St Kilda. G/VG condition (with original pin, blank reverse)

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) -…

Geelong Football Flag Pin from 1908

1908 Wills 'Football Flags Shaped with Pins' (1/27 known) - Geelong. G/VG condition (with original pin, 'Capstan' on reverse)

1926 Wills (Australia) 'Cricketers', complete real photo set…

1926 Wills Australian Cricketers Real Photo Set (63)

1926 Wills (Australia) 'Cricketers', complete real photo set (63), noted Jack Gregory, Herb Collins & A.E.R.Gilligan. Poor/VG. A difficult set to obtain in above average condition, and only the second complete set we have offered

1908 Wills 'Cricketers', complete set (50), (5 Wills?S & 45…

1908 Wills Cricketers Complete Set (50) Fair/VG

1908 Wills 'Cricketers', complete set (50), (5 Wills?S & 45 Wills?s). Fair/VG

c1915-58 cigarette & trade cards, noted Wills 1915 'War…

Vintage & Modern Cigarette Cards, Film Stars, Famous Scots, More

c1915-58 cigarette & trade cards, noted Wills 1915 'War Incidents, 2nd Series' [50]; 1931 Ogdens 'Swimming, Diving and Life- Saving' [50]; 1937 Carreras 'Film Stars' [54]; 1936 Gallaher 'Film Episodes' [48]; 1933 Stephen Mitchell 'Famous Scots' [50]; 1913…

Gardening: 1913-39 collection in album, noted 1913 Wills…

Gardening cigarette cards 1913-39

Gardening: 1913-39 collection in album, noted 1913 Wills 'Alpine Flowers' [50]; 1913 Wills 'Old English Garden Flowers, second Series' [50]; 1923 Wills 'Wild Flowers' [50]; 1932 United Tobacco 'Flowers of South Africa' [25]. Mainly G/VG. (Total 598)

1910-31 collection of sets in album, noted 1913 Wills 'First…

Collection of Sets 1910-31

1910-31 collection of sets in album, noted 1913 Wills 'First Aid' [50]; 1916 Wills 'Mining' [50]; 1915 Wills 'Famous Inventions' [50]; 1931 Players 'Military Head-Dress' [50]. Mainly Fair/VG. (Total 523)

1931 Wills 'Lawn Tennis, 1931', complete set. G/VG. Scarce. (25)

1931 Wills Lawn Tennis Complete Set (Scarce)

1931 Wills 'Lawn Tennis, 1931', complete set. G/VG. Scarce. (25)

1933 Wills 'Football Portraits and Club Colours' Stand-up Cards,…

1933 Football Stand-up Cards: Strang & Clarke (Rarity 8)

1933 Wills 'Football Portraits and Club Colours' Stand-up Cards, (2/5) G. Strang (Richmond) & H. Clarke (South Melbourne). Fair/G (Strang card with adherance on reverse). Rarity 8

Cricket & Football Cards, noted 1926 Players 'Cricketers…

Vintage Cricket and Football Cards with Books

Cricket & Football Cards, noted 1926 Players 'Cricketers Caricatures by Rip' (50); 1928 Wills 'Cricketers 1928' (50); 1929 Wills 'Cricketers, 2nd Series' (50); 1930 Players 'Cricketers 1930' (50); 1935 Hoadleys 'League Footballers' (5/100); 1936 Allens…

1911 Wills (Australia) 'Australian & English Cricketers', part…

1911 & 1908 Wills Cricket Cards (28)

1911 Wills (Australia) 'Australian & English Cricketers', part set (23/59 + three spares); plus 1908 Wills's 'Cricketers' (2). Fair/VG. (Total 28)

1901 Wills 'Cricketer Series 1901', complete set with vignettes…

1901 Wills 'Cricketer Series' Complete Set with Vignettes

1901 Wills 'Cricketer Series 1901', complete set with vignettes (50), nicely window mounted, framed & glazed, overall 55 x 50 cm. G/VG

C1933-34 cards in album, mainly football cards (68), noted 1933…

1933-34 Football Cards Album with Various Brands and Series

C1933-34 cards in album, mainly football cards (68), noted 1933 Bob Mirams Caricatures (30); 1933 Personality Series - Footballers (1); Wills 'Footballers 1933' (27 + 4 medium); 1933 Allens (4); 1933 Licorice Larks (1) & 1934 Hoadleys (1). Poor/G…

1933 Wills 'Football Portraits and Club Colours' Stand-up Cards,…

1933 Wills Football Portraits: G. Strang (Richmond) Rarity 8

1933 Wills 'Football Portraits and Club Colours' Stand-up Cards, (1/5) G. Strang (Richmond). Fair/G. Rarity 8

C1901-23 cigarette cards, noted 1906 Smith's Cup Tie…

Vintage Cigarette Cards Collection

C1901-23 cigarette cards, noted 1906 Smith's Cup Tie 'Footballers' (1); 1901 Taddy 'Boer Leaders' (7); 1901 Taddy 'Victoria Cross Heroes' (3); 1902 Taddy 'VC Heroes - Boer War' (14); 1903 Taddy 'Royalty Series' (20); 1904-06 Wills 'Borough Arms' (110).…

1921-34 cards, all Fitzroy, noted 1921 J.J. Schuh Rays (5);…

Fitzroy Football Cards 1921-34

1921-34 cards, all Fitzroy, noted 1921 J.J. Schuh Rays (5); 1922 J.J. Schuh (1); 1932 Hoadleys (1); 1933 Allens (2); 1933 Giant Licorice (2); 1933 Bdv Who's Who (1); Wills 'Footballers 1933' (10) & 1934 Allens Pennants (4). Fair/VG. (Total 26)

1908 Wills. 'Football Flags Shaped with Pin' (1/27 known)-…

Rare 1908 Richmond Football Flag Shaped Pin

1908 Wills. 'Football Flags Shaped with Pin' (1/27 known)- Richmond. G/VG condition (pin not original). Rare

1908-33 football cards in tin & book, noted Sniders & Abrahams…

Antique Football Cards Collection (153 items)

1908-33 football cards in tin & book, noted Sniders & Abrahams 1908 (1), 1909 (10), 1910 (3), 1910-11 Rays (9), 1911 Pennant (12), 1912 Star (6) & 1913 Shield (1); also 1933 Hoadleys 'Victorian Footballers' (47); Wills 'Footballers 1933' (54); 1934 Allens…